Harley Davidson Wesley Chapel- Assistant Sales Manager

Ferman Automotive Group; Lutz (FL); On-site; USD 45,000 - 75,000; Full time

Job summary

Ferman Automotive Group is seeking a Motorcycle Assistant Sales Manager to support the Sales Manager in daily operations of the motorcycle sales department. You will coach staff, drive sales performance, and ensure guest experiences align with the dealership’s standards.

You will lead by example, participate in guest interactions, manage inventory knowledge, and coordinate with Finance, Parts, and Service to deliver a seamless experience.

Qualifications

• Strong leadership, coaching, and team-building skills.
• Proficient with social media posting and building book of business
• Video lead response and follow up with all guests
• Excellent communication, negotiation, and guest relationship skills.
• Demonstrated ability to motivate and develop sales professionals.
• Strong organizational, analytical, and problem-solving skills.
• Ability to work effectively in a fast-paced, results-driven environment.
• Valid driver's license required. Harley‑Davidson dealership experience preferred.

Responsibilities

• Assist in managing the daily operations of the motorcycle sales department.
• Support the recruitment, onboarding, training, and development of Motorcycle Sales Associates.
• Provide ongoing coaching and performance feedback to sales staff to improve sales effectiveness and guest satisfaction.
• Assist with establishing and monitoring sales goals, productivity standards, and department performance metrics.
• Lead by example through active involvement in motorcycle sales and guest interactions.
• Ensure all guests receive a professional, courteous, and exceptional buying experience.
• Support sales associates in closing transactions and overcoming sales obstacles.
• Maintain knowledge of current motorcycle inventory, manufacturer programs, promotions, financing options, and dealership initiatives.
• Monitor CRM activities to ensure proper follow-up with leads, showroom traffic, internet inquiries, and phone prospects.
• Assist with inventory management, merchandising, showroom presentation, and motorcycle displays.
• Coordinate with Finance & Insurance, Parts & Accessories, and Service departments to ensure a seamless guest experience.
• Help plan and support dealership events, promotional activities, rides, and community outreach programs.
• Ensure compliance with dealership policies, manufacturer requirements, and applicable legal regulations.
• Assist in preparing sales reports and monitoring departmental performance.
• Address and resolve guest concerns in a professional and timely manner.
• Serve as Manager-on-Duty when designated.
• Perform additional duties as assigned by management.

Skills

Leadership

Coaching

CRM proficiency

Guest relations

Negotiation

Organizational skills

Motorcycle industry knowledge

Education

High school diploma

Associate degree

Bachelor's degree

Tools

CRM systems

Dealership management software

Microsoft Office

Job description

Description

Position Summary

The Motorcycle Assistant Sales Manager supports the Sales Manager in overseeing the daily operations of the motorcycle sales department. This position assists with developing and coaching sales staff, driving motorcycle sales performance, ensuring exceptional guest experiences, and maintaining dealership profitability. The Assistant Sales Manager leads by example, actively participates in guest interactions, and helps ensure departmental goals and objectives are achieved.

Essential Duties and Responsibilities

• Assist in managing the daily operations of the motorcycle sales department.
• Support the recruitment, onboarding, training, and development of Motorcycle Sales Associates.
• Provide ongoing coaching and performance feedback to sales staff to improve sales effectiveness and guest satisfaction.
• Assist with establishing and monitoring sales goals, productivity standards, and department performance metrics.
• Lead by example through active involvement in motorcycle sales and guest interactions.
• Ensure all guests receive a professional, courteous, and exceptional buying experience.
• Support sales associates in closing transactions and overcoming sales obstacles.
• Maintain knowledge of current motorcycle inventory, manufacturer programs, promotions, financing options, and dealership initiatives.
• Monitor CRM activities to ensure proper follow-up with leads, showroom traffic, internet inquiries, and phone prospects.
• Assist with inventory management, merchandising, showroom presentation, and motorcycle displays.
• Coordinate with Finance & Insurance, Parts & Accessories, and Service departments to ensure a seamless guest experience.
• Help plan and support dealership events, promotional activities, rides, and community outreach programs.
• Ensure compliance with dealership policies, manufacturer requirements, and applicable legal regulations.
• Assist in preparing sales reports and monitoring departmental performance.
• Address and resolve guest concerns in a professional and timely manner.
• Serve as Manager-on-Duty when designated.
• Perform additional duties as assigned by management.

Requirements

Qualifications

• Strong leadership, coaching, and team-building skills.
• Proficient with social media posting and building book of business
• Video lead response and follow up with all guests
• Excellent communication, negotiation, and guest relationship skills.
• Demonstrated ability to motivate and develop sales professionals.
• Strong organizational, analytical, and problem‑solving skills.
• Ability to work effectively in a fast‑paced, results‑driven environment.
• Proficiency with CRM systems, Microsoft Office, and dealership management software.
• Professional appearance and positive attitude.
• Passion for motorcycles and the powersports industry preferred.
• Valid driver's license required.
• Motorcycle endorsement preferred.

Education and Experience

• High school diploma or GED required.
• Associate degree or bachelor's degree in Business, Marketing, or related field preferred.
• Minimum two years of motorcycle, powersports, automotive, or retail sales experience required.
• Previous supervisory, team lead, or sales management experience preferred.
• Harley‑Davidson dealership experience preferred.
• Proven track record of achieving or exceeding sales goals.

Physical Requirements

• Ability to stand and walk for extended periods throughout the workday.
• Ability to operate motorcycles for demonstration and training purposes where permitted.
• Ability to occasionally lift up to 25 pounds.
• Ability to work indoors and outdoors in varying weather conditions.
• Ability to communicate effectively with guests, employees, and vendors in person, by phone, and electronically.

Work Environment

Fast‑paced motorcycle dealership environment with frequent interaction among guests, sales personnel, service staff, and management. Work includes showroom activities, outdoor events, motorcycle demonstrations, and dealership‑sponsored rides. Evening, weekend, and event participation is required.

Equal Employment Opportunity Statement

The Company is an Equal Opportunity Employer and prohibits discrimination and harassment of any kind. Employment decisions are made without regard to race, color, religion, sex, national origin, age, disability, veteran status, or any other protected status under applicable law.

This job description is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required for this position. Management reserves the right to modify, add, or remove duties and assign other responsibilities as necessary.