Hands-On Marketing Manager, Full-Cycle Campaigns (Dental)

Peterson Dental Laboratory, Inc; Delray Beach (FL); Presencial; USD 75.000 - 90.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Health Insurance

Dental Insurance

Vision Insurance

Paid Time Off

401(k) Retirement Plan

Descripción de la vacante

Peterson Dental Laboratory, Inc is seeking a hands-on marketer to write content, update the website, build emails and texts, and run lead funnels. Dental experience is a plus, but we will teach the products. The role emphasizes shipping weekly results over strategic planning.

You will work from a plan set by the Director of Sales, using GoHighLevel and Claude AI daily, and you will report outcomes in the Growth team meetings. This is a full-time on-site position in Delray Beach, FL.

Formación

• A portfolio proving you ship: published web pages, emails, campaigns, and content you produced yourself.
• Clear, plain writing for busy professionals. You can make a technical subject easy to follow.
• Hands-on experience updating websites in a CMS (WordPress, Webflow, HubSpot, GoHighLevel, or similar).

Responsabilidades

• Write and publish content for dentists: product pages, sell sheets, case studies, newsletters, blog articles, and short video.
• Keep our website current and accurate. Update product and landing pages in the CMS and improve how they rank.
• Build and send email and text campaigns to new prospects and to the doctors we already serve, including campaigns about PDL products they don't use yet.
• Build and run funnels, forms, landing pages, and follow-up sequences in GoHighLevel so every inquiry becomes a tracked lead handed to Sales.
• Use Claude (our AI assistant) every day to draft, research, and automate the repeat work, and document each automation so someone else can run it.
• Learn our products from our CEO, quality team, and department managers, and send every clinical claim for review before it goes out.
• Decide how each campaign is built, targeted, tested, and timed within the approved plan and budget, and recommend what to scale, fix, or cut.
• Report what shipped and what it produced in the weekly Growth team meeting, and say plainly what isn't working.

Conocimientos

Portfolio

Clear writing

CMS updating

Email campaigns

SMS campaigns

GoHighLevel

AI tooling

Design tools

Organization

Dental industry knowledge

Herramientas

WordPress

Webflow

HubSpot

GoHighLevel

Klaviyo

Mailchimp

Descripción del empleo

Peterson Dental Laboratory, Inc is seeking a hands-on marketer to write content, update the website, build emails and texts, and run lead funnels. Dental experience is a plus, but we will teach the products. The role emphasizes shipping weekly results over strategic planning.

You will work from a plan set by the Director of Sales, using GoHighLevel and Claude AI daily, and you will report outcomes in the Growth team meetings. This is a full-time on-site position in Delray Beach, FL.