Haircare Influencer Marketing Leader

The Estée Lauder Companies; Blaine (MN); On-site; USD 110,000 - 160,000; Full time

Job summary

Estée Lauder Companies is seeking a Manager of Influencer Marketing for Haircare brands (Aveda and Bumble and Bumble) in Minnesota. The role develops influencer strategy, recruits partners, and leads campaigns to grow brand awareness and drive business results.

You will manage ambassador programs, collaborate with Creative, Brand Marketing, Social, PR, CRM, and Analytics teams, and optimize influencer content across channels, ensuring brand standards while keeping authenticity at the forefront.

Qualifications

• Bachelor's degree required in Marketing, Communications, Business, or related field.
• 5+ years of experience in influencer marketing, digital marketing, paid partnerships, or integrated marketing.
• Experience managing influencer campaigns from strategy through execution.
• Experience coordinating integrated digital campaigns.
• Strong project management with attention to detail.
• Excellent communication, relationship management, and negotiation skills.

Responsibilities

• Develop and execute influencer marketing strategies aligned with brand priorities and product launches.
• Identify, recruit, negotiate, and manage relationships with influencers, creators, stylists, ambassadors, and experts.
• Lead ambassador and advocacy programs to strengthen brand affinity.
• Manage influencer agencies, contracts, gifting programs, usage rights, and compliance.
• Plan and execute influencer campaigns, product seeding, events, and activations.
• Ensure content reflects brand standards while remaining authentic.
• Collaborate cross-functionally with Creative, Brand Marketing, Social, PR, CRM, Ecommerce, and Analytics teams.
• Track campaign performance, budgets, timelines, and deliverables.

Skills

Influencer marketing

Campaign management

Project management

Negotiation

Relationship management

Communication

Beauty industry knowledge

Education

Bachelor's degree in Marketing, Communications, Business, or related field

Job description

Estée Lauder Companies is seeking a Manager of Influencer Marketing for Haircare brands (Aveda and Bumble and Bumble) in Minnesota. The role develops influencer strategy, recruits partners, and leads campaigns to grow brand awareness and drive business results.

You will manage ambassador programs, collaborate with Creative, Brand Marketing, Social, PR, CRM, and Analytics teams, and optimize influencer content across channels, ensuring brand standards while keeping authenticity at the forefront.