Manager, Influencer Marketing Haircare

The Estée Lauder Companies Inc.; Blaine (MN); Presencial; USD 79.000 - 105.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Health insurance

Retirement plans

Paid time off

Wellness programs

Education programs

Descripción de la vacante

The Estée Lauder Companies Inc. is seeking a Manager of Influencer Marketing Haircare to develop and execute influencer strategies for Aveda and Bumble and Bumble. You will bridge relationship management, campaign execution, and partnerships to drive brand awareness and business results.

Reporting into the Influencer function, you will lead ambassador programs, coordinate cross-functional teams, and measure campaign impact. A background in beauty, social media, and emerging trends is essential.

Formación

• Bachelor's degree in Marketing, Communications, Business, or related field.
• 5+ years of experience in influencer marketing, digital marketing, paid partnerships, or integrated marketing.
• Experience managing influencer campaigns from strategy through execution.
• Experience coordinating integrated digital campaigns.
• Strong project management skills with exceptional attention to detail.
• Excellent communication, relationship management, and negotiation skills.
• Passion for beauty, culture, social media, and emerging digital trends.

Responsabilidades

• Develop and execute influencer marketing strategies aligned with brand priorities, product launches, and business objectives.
• Identify, recruit, negotiate, and manage relationships with influencers, creators, stylists, ambassadors, and industry experts.
• Lead ambassador and advocacy programs that strengthen brand affinity.
• Manage influencer agencies, contracts, gifting programs, usage rights, and compliance.
• Plan and execute influencer campaigns, product seeding, creator events, and experiential activations.
• Track influencer campaign performance, including EMV, engagement, reach, sentiment, and content effectiveness.
• Coordinate asset production, approvals, and campaign deliverables across stakeholders.

Conocimientos

Influencer marketing

Digital marketing

Paid partnerships

Integrated marketing

Project management

Communication

Relationship management

Negotiation

Social media trends

Educación

Bachelor's degree in Marketing, Communications, Business, or related field

Descripción del empleo

The Estée Lauder Companies Inc. is one of the world’s leading manufacturers, marketers, and sellers of quality skin care, makeup, fragrance, and hair care products, and is a steward of luxury and prestige brands globally. The company’s products are sold in approximately 150 countries and territories under brand names including: Estée Lauder, Aramis, Clinique, Lab Series, Origins, M·A·C, La Mer, Bobbi Brown Cosmetics, Aveda, Jo Malone London, Bumble and bumble, Darphin Paris, TOM FORD, Smashbox, AERIN Beauty, Le Labo, Editions de Parfums Frédéric Malle, GLAMGLOW, KILIAN PARIS, Too Faced, Dr.Jart+, the DECIEM family of brands, including The Ordinary and NIOD, and BALMAIN Beauty.

Description

The Manager, Influencer Marketing Haircare is responsible for developing and executing influencer marketing strategies and campaigns for both Aveda and Bumble and Bumble. Reporting into the Influencer function this role bridges relationship management, campaign execution, and partnership activation to maximize brand awareness, engagement, and business performance.

Influencer Marketing Strategy & Partnerships

• Develop and execute influencer marketing strategies aligned with brand priorities, product launches, and business objectives. Identify, recruit, negotiate, and manage relationships with influencers, creators, stylists, ambassadors, and industry experts.
• Develop long-term ambassador and advocacy programs that strengthen brand affinity and cultural relevance.
• Lead stylist advocacy and salon influencer initiatives that support Hair in Chairs and new guest acquisition.
• Manage influencer agencies, contracts, gifting programs, usage rights, and compliance.
• Plan and execute influencer campaigns, product seeding, creator events, and experiential activations.
• Ensure influencer content reflects brand standards while maintaining authenticity.

Agency & Cross-Functional Management

• Serve as the day-to-day contact for influencers.
• Partner with Creative, Brand Marketing, Social, PR, CRM, Ecommerce, and Analytics teams to ensure seamless campaign execution.
• Coordinate asset production, approvals, and campaign deliverables across internal and external stakeholders.

Measurement & Reporting

• Track influencer campaign performance, including EMV, engagement, reach, sentiment, and content effectiveness.
• Track campaign budgets, timelines, and deliverables.
• Identify optimization opportunities and share learnings to improve future performance.

Qualifications

• Bachelor's degree in Marketing, Communications, Business, or related field.
• 5+ years of experience in influencer marketing, digital marketing, paid partnerships, or integrated marketing.
• Experience managing influencer campaigns from strategy through execution.
• Experience working with and coordinating integrated digital campaigns.
• Strong project management skills with exceptional attention to detail.
• Excellent communication, relationship management, and negotiation skills.
• Passion for beauty, culture, social media, and emerging digital trends.

Success Measures

• Successful execution of influencer campaigns and product launches
• Growth of influencer, ambassador, and stylist advocacy programs
• Earned Media Value (EMV) and influencer engagement
• Effective execution of paid partnerships
• On-time campaign launches and operational excellence
• Quality of agency management and cross-functional collaboration

Pay Range

The anticipated base salary range for this position is $79,000.00 to $105,000.00. Exact salary depends on several factors such as experience, skills, education, and budget. Salary range may vary based on geographic location. In addition to base salary, this position is eligible for participation in a highly competitive bonus program with the possibility for overachievement based on performance and company results.

In addition, The Estée Lauder Companies offers a variety of benefits to eligible employees, including health insurance coverage (medical, dental, and vision insurance), wellness and family support programs, life and disability insurance, retirement savings plans, paid leave programs, education‑related programs, paid holidays and vacation time, and many others. Many of these benefits are subsidized or fully paid for by the company.

Equal Opportunity Employer

It is Company's policy not to discriminate against any employee or applicant for employment on the basis of race, color, creed, religion, national origin, ancestry, citizenship status, age, sex or gender (including pregnancy, childbirth and related medical conditions), gender identity or gender expression (including transgender status), sexual orientation, marital status, military service and veteran status, physical or mental disability, protected medical condition as defined by applicable state or local law, genetic information, or any other characteristic protected by applicable federal, state, or local laws and ordinances. The Company will endeavor to provide a reasonable accommodation consistent with the law to otherwise qualified employees and prospective employees with a disability and to employees and prospective employees with needs related to their religious observance or practices. Should you wish to apply for this position or any other position with the Company and you believe you require assistance to complete an application or participate in an interview, please contact [e-mail].

Michigan Applicants

Persons with disabilities needing accommodations for employment must notify the company in writing of the need for an accommodation within 182 days after the date the person with a disability knew or reasonably should have known that an accommodation was needed.

Philadelphia Applicants

Philadelphia's Fair Chance Hiring Law

Rhode Island Applicants

The company is subject to chapters 29-38 of title 28 of the general laws of Rhode Island and is therefore covered by the state's workers' compensation law.