Guest Relations Manager

La Bahia Hotel & Spa; Santa Cruz (CA); On-site; USD 75,000 - 85,000; Full time

Job summary

La Bahia Hotel & Spa in Santa Cruz seeks a charismatic Guest Relations Manager to lead a luxury guest experience from arrival to departure, upholding Forbes-inspired standards and elevating our beachfront property.

The role emphasizes proactive leadership, personalized service, staff coaching, and collaboration with Front Office, Culinary, Housekeeping and Spa to build lasting guest relationships and unforgettable stays.

Qualifications

• Minimum 5 years in Guest Relations/Front Office/management in a luxury hotel and/or resort.
• Deep knowledge of Forbes Travel Guide service standards and luxury hospitality.
• Excellent communication and presentation skills with a sophisticated demeanor.
• Strong leadership and organizational abilities with a proactive mindset.

Responsibilities

• Own the pre-arrival process for VIPs and log every preference with reservations.
• Orchestrate a seamless and memorable welcome and arrival experience.
• Maintain a visible presence in public areas to anticipate guest needs.
• Curate personalized in-room amenities and experiences reflecting guest history.
• Coach and empower guest-facing staff to deliver wow moments and recover service lapses.
• Assist Front Office, Valet, Culinary, Housekeeping and Spa teams to maintain a service-first culture.
• Develop Forbes-aligned training programs focusing on emotional intelligence and technical precision.
• Manage guest profiles and the Guest History system to improve future stays.
• Maintain elegant front-of-house areas in line with brand standards.
• Prepare and analyze detailed guest satisfaction reports and reviews, translating feedback into improvements.

Skills

Leadership

Forbes standards

Communication

Guest service

Training

Relationship building

Job description

Nestled along the Pacific Coast, La Bahia Hotel & Spa celebrates its dramatic setting where the tip of Monterey Bay touches Sana Cruz's coveted Main Beach. Steeped in the romantic beauty of Spanish-Mediterranean architecture, locals and travelers alike will savor globally influenced cuisine, cocktails and wellness rituals infused with the region's agricultural bounty and coast-cultured Spirit.

SUMMARY:

The ideal Guest Relations Manager is a charismatic leader who is proactive and detailed-oriented, with a passion for hospitality and deep understanding of luxury service. This role is responsible for ensuring an exceptional and personalized experience for all guests from the moment they arrive until their departure. This role is crucial in upholding the hotel's luxury brand standards and building lasting relationships with guests. By delivering impeccable service and innovative programming, the Guest Relations Manager will uphold La Bahia Hotel & Spa’s service standards (inspired by Forbes) while elevating our beachfront property.

PAY:

$75,000 - $85,000 annually

DUTIES/RESPONSIBILITY:

• Personally own the pre-arrival process for VIPs and repeat guests, collaborating with reservations to capture and log every preference, aversion, and special occasion.
• Orchestrate a seamless and genuine welcome, moving beyond a simple greeting to a memorable sense of arrival.
• Maintain a constant, yet unobtrusive, presence in public areas, actively observing and engaging with guests to anticipate and fulfill their desires before they are expressed.
• Curate personalized in-room amenities and experiences that reflect the individual guest's history and preferences, creating a bespoke "sense of place."
• Empower and mentor all guest-facing staff to identify and act on opportunities for "wow" moments and service recoveries.
• Assist the Front Office and Valet Services teams with an emphasis on a service-first culture, ensuring every interaction is warm, polished, and professional.
• Develop and conduct rigorous training programs aligned with Forbes standards, focusing on emotional intelligence, technical precision, and the art of conversation.
• Proactively manage guest profiles and the Guest History system, ensuring accuracy and leveraging data to enhance future stays.
• Maintain a pristine and elegant appearance of all front-of-house areas, from the lobby to the guest services desk, in line with brand and Forbes aesthetic standards.
• Prepare and analyze detailed guest satisfaction reports, guest comment cards, and online reviews, translating feedback into actionable strategies for continuous improvement.
• Take complete ownership of any guest challenge, complaint, or service lapse, resolving issues with grace, empathy, and decisive action to restore confidence and loyalty.
• Develop and implement service recovery protocols that not only solve the problem but also create an even more memorable and positive experience.
• Act as the final point of contact for all guest correspondence, ensuring timely and personalized follow-up.
• Serve as the hotel’s ambassador to high-profile guests, local dignitaries, and community partners.
• Forge strong relationships with key departments including Culinary, Housekeeping, and Spa to ensure a cohesive and luxurious guest journey.
• Actively participate in the hotel's leadership team, providing insights and recommendations to enhance the overall guest experience and drive brand loyalty
• All other duties as assigned by manager.

The following reflects management’s definition of essential functions for this job but does not restrict the tasks that may be assigned. Management may assign or reassign duties and responsibilities to this job at any time due to reasonable accommodation or other reasons.

QUALIFICATIONS:

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

• (5) years or more minimum experience in a Guest Relations, Front Office, or managerial role in a luxury hotel and/or resort
• Demonstrable expertise in Forbes Travel Guide service standards and a deep understanding of luxury hospitality
• Dynamic and entrepreneurial - able to lead a team to success by leading by example
• Impeccable communication skills, both verbal and written, with the ability to articulate a sophisticated and gracious demeanor
• Highly organized with a meticulous attention to detail
• Strong leadership skills; a natural motivator.
• Strong business acumen.
• Strong Communication Skills (written, verbal and formal presentation style).
• Strong problem-solving skills.
• Ability to influence others.