GTM Strategy Leader, Integrated Marketing

The RealReal; San Francisco (CA); On-site; USD 170,000 - 260,000; Full time

Benefits offered by this job

Bonus program

Incentive pay

Job summary

The RealReal is seeking a Director of Integrated Marketing to translate brand strategy, customer insights, and business priorities into a prioritized marketing plan. This role leads cross-functional campaigns across channels, aligning teams around objectives and measurable outcomes while staying hands-on in planning and execution.

With 15+ years in integrated marketing, you will shape annual plans, manage launches, and drive growth across a fast-paced, luxury resale marketplace.

Qualifications

• 15+ years of progressive experience in integrated marketing or related fields.
• Experience leading cross-functional campaigns from strategy to execution.
• Deep understanding of how brand, creative, and paid media align to drive results.
• Ability to translate business priorities into a focused, actionable integrated plan.

Responsibilities

• Translate brand strategy and insights into a prioritized go-to-market plan.
• Lead major campaigns, launches, and seasonal promotions across channels.
• Recommend where to focus, surface tradeoffs, and align teams around objectives.
• Establish calendars, rhythms, and decision points for cross-functional planning.
• Develop integrated briefs with objectives, audiences, messaging, channel roles, KPIs, and ownership.
• Orchestrate execution across Brand, Creative, Communications, Performance Marketing, CRM/Lifecycle, Merch, Retail, Product, Partnerships, Sales, and other teams to deliver a cohesive customer experience.
• Establish clear roles, dependencies, milestones, and governance, surfacing risks and cross-functional decisions.
• Partner with Marketing leadership to establish measurement plans and translate performance into future recommendations.
• Build repeatable playbooks and learning loops to improve go-to-market effectiveness.
• Lead and develop the Senior Manager of Integrated Marketing while remaining hands-on in planning and execution.
• Represent integrated marketing plans in senior leadership forums with executive-ready communication.

Skills

Integrated marketing

Go-to-market strategy

Brand marketing

Campaign management

Cross-functional leadership

KPIs and analytics

Strategic planning

Executive communication

Leadership

Travel up to 10%

Job description

The RealReal is seeking a Director of Integrated Marketing to translate brand strategy, customer insights, and business priorities into a prioritized marketing plan. This role leads cross-functional campaigns across channels, aligning teams around objectives and measurable outcomes while staying hands-on in planning and execution.

With 15+ years in integrated marketing, you will shape annual plans, manage launches, and drive growth across a fast-paced, luxury resale marketplace.