Director, Integrated Marketing

The RealReal; San Francisco (CA); Vor Ort; USD 170.000 - 260.000; Vollzeit

Benefits dieser Stelle

Bonus program

Incentive pay

Zusammenfassung

The RealReal is seeking a Director of Integrated Marketing to translate brand strategy, customer insights, and business priorities into a prioritized marketing plan. This role leads cross-functional campaigns across channels, aligning teams around objectives and measurable outcomes while staying hands-on in planning and execution.

With 15+ years in integrated marketing, you will shape annual plans, manage launches, and drive growth across a fast-paced, luxury resale marketplace.

Qualifikationen

• 15+ years of progressive experience in integrated marketing or related fields.
• Experience leading cross-functional campaigns from strategy to execution.
• Deep understanding of how brand, creative, and paid media align to drive results.
• Ability to translate business priorities into a focused, actionable integrated plan.

Aufgaben

• Translate brand strategy and insights into a prioritized go-to-market plan.
• Lead major campaigns, launches, and seasonal promotions across channels.
• Recommend where to focus, surface tradeoffs, and align teams around objectives.
• Establish calendars, rhythms, and decision points for cross-functional planning.
• Develop integrated briefs with objectives, audiences, messaging, channel roles, KPIs, and ownership.
• Orchestrate execution across Brand, Creative, Communications, Performance Marketing, CRM/Lifecycle, Merch, Retail, Product, Partnerships, Sales, and other teams to deliver a cohesive customer experience.
• Establish clear roles, dependencies, milestones, and governance, surfacing risks and cross-functional decisions.
• Partner with Marketing leadership to establish measurement plans and translate performance into future recommendations.
• Build repeatable playbooks and learning loops to improve go-to-market effectiveness.
• Lead and develop the Senior Manager of Integrated Marketing while remaining hands-on in planning and execution.
• Represent integrated marketing plans in senior leadership forums with executive-ready communication.

Kenntnisse

Integrated marketing

Go-to-market strategy

Brand marketing

Campaign management

Cross-functional leadership

KPIs and analytics

Strategic planning

Executive communication

Leadership

Travel up to 10%

Jobbeschreibung

About The Role

The Director, Integrated Marketing will serve as The RealReal's go-to-market quarterback, translating brand strategy, customer insights, and business priorities into a single, prioritized integrated marketing plan.

About The Role

The Director, Integrated Marketing will serve as The RealReal's go-to-market quarterback, translating brand strategy, customer insights, and business priorities into a single, prioritized integrated marketing plan. This leader will shape how major campaigns, growth initiatives, product launches, seasonal moments, promotions, partnership activations, and company priorities come together across the customer journey. They will recommend where the organization should focus, surface necessary tradeoffs, and align teams around clear objectives, audiences, messaging, roles, timelines, and measures of success. Working across Brand Strategy, Creative, Communications, Performance Marketing, CRM, Product, Partnerships, and other functions, this leader will bring each team’s expertise together into cohesive programs that launch effectively and deliver measurable impact. The ideal candidate is both a senior strategic leader and a hands-on operator who can influence executives, create structure from complexity, and personally drive critical work forward in a lean organization.

What You Get To Do Everyday

• Translate brand strategy, consumer insights, and company growth priorities into a clear integrated go-to-market strategy and marketing plan
• Guide the portfolio, pacing, and sequencing of major campaigns, buyer and consignor growth initiatives, product launches, seasonal moments, partnership activations, and priority company initiatives
• Recommend prioritization and resource tradeoffs, identifying where the organization should focus
• Lead annual, quarterly, and ongoing integrated planning, establishing the calendars, operating rhythms, and decision points required to align teams
• Develop integrated briefs that define business objectives, target audiences, messaging, channel roles, experience requirements, KPIs, and ownership
• Orchestrate execution across Brand, Creative, Communications, Performance Marketing, CRM/Lifecycle, Merch, Retail, Product, Partnerships, Sales, and other teams to deliver a cohesive customer experience
• Establish clear roles, dependencies, milestones, and governance, proactively surfacing risks and facilitating cross-functional decisions
• Partner with Marketing leadership and channel owners to establish measurement plans, evaluate business and customer impact, and translate performance into future recommendations
• Build repeatable playbooks and learning loops that improve go-to-market effectiveness over time
• Lead and develop the Senior Manager of Integrated Marketing while remaining highly hands-on in the planning and execution of priority initiatives
• Represent integrated marketing plans and recommendations in senior leadership forums through clear, executive-ready communication

What You Bring To The Role

Minimum Requirements:

• 15+ years of progressive experience in integrated marketing, go-to-market strategy, brand marketing, marketing strategy, or related consumer marketing roles
• Demonstrated experience leading complex, cross-functional campaigns and launches from strategy through execution, measurement, and optimization
• Deep understanding of how brand, creative, communications, paid media, CRM/lifecycle, site, , retail, product, partnerships, and owned experiences work together to drive results
• Proven ability to translate multiple business priorities and stakeholder inputs into a focused, actionable integrated plan
• Strong strategic judgment, including the ability to evaluate opportunities, recommend tradeoffs, and focus teams on the highest-impact work
• Experience developing annual marketing plans, campaign portfolios, launch calendars, operating cadences, and go-to-market frameworks
• Strong analytical and commercial orientation, with experience defining KPIs and using performance insights to improve future plans
• Exceptional cross-functional leadership skills, with the ability to influence senior stakeholders and drive accountability across teams
• Excellent written, verbal, and visual communication skills, with the ability to simplify complexity and develop compelling briefs and executive recommendations
• Ability to operate as both a strategic leader and a hands-on contributor in a fast-paced, lean environment
• Experience managing and developing high-performing marketing talent
• Ability to travel up to 10% of the time

Preferred Requirements:

• Experience within a scaled consumer, retail, fashion, luxury, e-commerce, resale, or marketplace business
• Experience marketing to multiple customer audiences or sides of a marketplace
• In-house operating experience, potentially combined with integrated agency or consulting experience
• Experience partnering with acquisition, lifecycle, product, and analytics teams to connect integrated marketing with measurable growth outcomes

Compensation, Benefits, + Perks

The expected salary range for this role is $-$. To determine starting pay we carefully consider a variety of factors, including primary work location and an evaluation of a candidate’s skills, experience, market demands, and internal parity. Additionally, salary is just one component of TRR's total rewards package. Depending on role, employees may also be eligible for a bonus program, incentive pay and benefits.

The RealReal is the world’s largest online marketplace for authenticated, resale luxury goods, with 40 million members. With a rigorous authentication process overseen by experts, The RealReal provides a safe and reliable platform for consumers to buy and sell their luxury items. We have hundreds of in-house gemologists, horologists, and brand authenticators who inspect thousands of items each day. As a sustainable company, we give new life to pieces by thousands of brands across numerous categories—including women's and men's fashion, fine jewelry and watches, art, and home—in support of the circular economy. We make selling effortless with free virtual appointments, in-home pickup, drop-off, and direct shipping. We handle all of the work for consignors, including authenticating, using AI and machine learning to determine optimal pricing, photographing and listing their items, as well as shipping and customer service.

The RealReal is committed to providing an equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or expression, or Veteran status. We will consider qualified applicants for a position regardless of arrest or conviction records. At TRR, People Come First. That’s why diversity and inclusion are vital to our priorities as an equal opportunity employer. You can read about our Diversity Equity and Inclusion program here.

Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. The employee is regularly required to sit; use hands to finger, handle, or feel and talk or hear. The employee is occasionally required to stand; walk; reach with hands and arms; climb or balance; stoop, kneel, crouch, or crawl; and taste or smell. The employee must occasionally lift and/or move up to 10 pounds. Specific vision abilities required by this job include close vision. The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job.