GTM Strategy Director: Competitive & AI-Driven

Avalara, Inc.; United States; On-site; USD 170,000 - 250,000; Full time

Benefits offered by this job

Bonus eligibility

Health benefits

Job summary

Avalara, Inc. is seeking a Competitive Campaigns Director, GTM to translate market and competitive intelligence into clear, high-impact sales and marketing strategies that decisively differentiate us in every deal.

Reporting to the VP of Product Marketing, you will own the competitive GTM motion across the Avalara portfolio, collaborating with Product Marketing, Revenue Marketing, Sales, Product, and Competitive Intelligence to operationalize a winning playbook across regions and segments.

Qualifications

• 8–12+ years in competitive intelligence and GTM campaigns within a B2B technology company.
• Proven track record translating competitive insights into successful marketing campaigns and revenue outcomes.
• Strong storytelling and messaging skills with the ability to differentiate in crowded markets.

Responsibilities

• Own the translation of competitive intelligence into actionable go-to-market strategies across Sales and Marketing.
• Develop differentiated positioning and messaging across SMB, Mid-Market, and Enterprise segments.
• Shape Avalara's competitive category positioning, highlighting AI-driven automation as differentiators.
• Establish processes to operationalize competitive GTM across regions (North America, Europe, Latin America, APAC) and product lines.

Skills

Competitive intelligence

GTM strategy

Storytelling

Analytics

AI/RegTech familiarity

Cross-functional leadership

Education

Bachelor's degree in Marketing, Business, Technology

Job description

Avalara, Inc. is seeking a Competitive Campaigns Director, GTM to translate market and competitive intelligence into clear, high-impact sales and marketing strategies that decisively differentiate us in every deal.

Reporting to the VP of Product Marketing, you will own the competitive GTM motion across the Avalara portfolio, collaborating with Product Marketing, Revenue Marketing, Sales, Product, and Competitive Intelligence to operationalize a winning playbook across regions and segments.