GTM Programs, Senior Manager - UCANZ - Membership Value (Contract)

Crunchyroll; United States; Remote; USD 68,000 - 80,000; Full time

Job summary

Crunchyroll is seeking a highly organized contractor to join the GTM Programs & Campaigns team. You will coordinate cross-functional GTM programs, product launches, and integrated marketing campaigns, working with Marketing, Product, Creative, and other teams to move initiatives from planning through launch.

You will manage multiple work streams, ensure briefs are complete, and help drive launch readiness, QA, and performance reporting across campaigns.

Qualifications

• 8+ years of experience in product marketing, digital marketing, campaign management, marketing operations, or related work.
• Experience supporting product launches, GTM programs, and integrated marketing campaigns.
• Experience across digital marketing channels such as lifecycle, paid media, social, ecommerce, or digital merchandising.
• Experience in entertainment, streaming, ecommerce, consumer products, membership, or subscription businesses.
• Experience managing multiple work streams across cross-functional teams.
• Familiarity with campaign localization, website or promotional launches, and marketing QA.
• Experience working with teams across different countries or markets.

Responsibilities

• Work independently across multiple work streams and keep cross-functional marketing programs moving.
• Support planning and execution across GTM programs, product launches, and integrated marketing campaigns.
• Manage assigned work streams from kickoff through launch, coordinating timelines, deliverables, owners, approvals, dependencies, and next steps.
• Partner with Product Marketing, Lifecycle, Social, Creative, PR, Ecommerce, Media, and Marketing Data Science to keep programs moving.
• Manage campaign and creative requests through Wrike, ensuring briefs and requirements are complete and actionable.
• Support launch readiness and QA across campaign assets, landing pages, lifecycle communications, social content, messaging, links, and offer details.
• Maintain campaign calendars, trackers, launch documentation, status updates, and team-wide communications.
• Partner with Marketing Data Science and cross-functional teams to build campaign and program performance reports and presentations.

Skills

Product marketing

Digital marketing

Campaign management

Marketing operations

Tools

Wrike

Job description

Remote

About Crunchyroll

Founded by fans, Crunchyroll delivers the art and culture of anime to a passionate community. We super-serve over 100 million anime and manga fans across 200+ countries and territories, and help them connect with the stories and characters they crave. Whether that experience is online or in-person, streaming video, theatrical, games, merchandise, events and more, it’s powered by the anime content we all love.

Join our team, and help us shape the future of anime!

About the role

We're looking for a highly organized contractor to join our GTM Programs & Campaigns team and help coordinate and execute cross-functional GTM programs, product launches, and integrated marketing campaigns. You'll work closely with GTM leads and partners across Marketing, Product, Creative, and other teams to keep workstreams organized, remove blockers, and move initiatives from planning through launch.

• You will work independently across multiple work streams, stay on top of the details, and help keep complex, cross-functional marketing programs moving.
• Support planning and execution across GTM programs, product launches, and integrated marketing campaigns, including App Store Optimization, Strategic Growth Offers, Catalog Growth Planning, and strategic GTM initiatives
• Manage assigned work streams from kickoff through launch, coordinating timelines, deliverables, owners, approvals, dependencies, and next steps
• Partner with teams including Product Marketing, Lifecycle, Social, Creative, PR, Ecommerce, Media, and Marketing Data Science to keep programs moving
• Manage campaign and creative requests through Wrike, ensuring briefs and requirements are complete, tracking progress, and flagging delays or blockers
• Support launch readiness and QA across campaign assets, landing pages, lifecycle communications, social content, promotional messaging, links, and offer details
• Maintain campaign calendars, trackers, launch documentation, status updates, and team-wide program communications
• Partner with Marketing Data Science and cross-functional teams to build campaign and program performance reports and presentations

We are considering remote applicants for this contract position.

About You

• 8+ years of experience in product marketing, digital marketing, campaign management, marketing operations, or related work
• Experience supporting product launches, GTM programs, and integrated marketing campaigns
• Experience across digital marketing channels such as lifecycle, paid media, social, ecommerce, or digital merchandising
• Experience in entertainment, streaming, ecommerce, consumer products, membership, or subscription businesses
• Experience managing multiple work streams across cross-functional teams
• Familiarity with campaign localization, website or promotional launches, and marketing QA
• Experience with Wrike or a similar project management tool
• Experience working with teams across different countries or markets

About the Team

Crunchyroll’s global expansion is driven by strong regional execution and integrated growth strategies. The GTM & Planning team partners closely with U.S.-based leadership and regional teams to develop and execute go-to-market and partnership marketing programs that scale Crunchyroll’s footprint across both its owned platforms and partner ecosystem.

As part of the broader Growth & Planning organization, this team sits at the center of performance marketing, partnerships, and regional strategy - ensuring alignment across functions to deliver measurable business impact.

#LifeAtCrunchyroll #LI-remote

The Pay Range for this position is listed. Actual pay will vary based on factors including, but not limited to location, experience, and performance. The range listed is just one component of Crunchyroll’s Total Rewards offerings for employees. Other rewards may include performance bonuses, employer matched retirement savings, time-off programs, and progressive health benefits and perks.

Pay Transparency - Remote, USA

$67.98 - $79.89 USD

About our Values

We want to be everything for someone rather than something for everyone and we do this by living and modeling our values in all that we do. We value

Courage. We believe that when we overcome fear, we enable our best selves.

Curiosity. We are curious, which is the gateway to empathy, inclusion, and understanding.

• Kaizen. We have a growth mindset committed to constant forward progress.

Service. We serve our community with humility, enabling joy and belonging for others.

Our commitment to diversity and inclusion

Our mission of helping people belong reflects our commitment to diversity & inclusion. It's just the way we do business.

We are an equal opportunity employer and value diversity at Crunchyroll. Pursuant to applicable law, we do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

Crunchyroll, LLC is an independently operated joint venture between US-based Sony Pictures Entertainment, and Japan's Aniplex, a subsidiary of Sony Music Entertainment (Japan) Inc., both subsidiaries of Tokyo-based Sony Group Corporation.

This question is a private field. Answers may only be viewed by members of our Talent Attraction team.

Voluntary Self-Identification

For government reporting purposes, we ask candidates to respond to the below self-identification survey.Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiringprocess or thereafter. Any information that you do provide will be recorded and maintained in aconfidential file.

As set forth in Crunchyroll, LLC’s Equal Employment Opportunity policy,we do not discriminate on the basis of any protected group status under any applicable law.

If you believe you belong to any of the categories of protected veterans listed below, please indicate by making the appropriate selection.As a government contractor subject to the Vietnam Era Veterans Readjustment Assistance Act (VEVRAA), we request this information in order to measurethe effectiveness of the outreach and positive recruitment efforts we undertake pursuant to VEVRAA. Classification of protected categoriesis as follows:

A "disabled veteran" is one of the following: a veteran of the U.S. military, ground, naval or air service who is entitled to compensation (or who but for the receipt of military retired pay would be entitled to compensation) under laws administered by the Secretary of Veterans Affairs; or a person who was discharged or released from active duty because of a service-connected disability.

A "recently separated veteran" means any veteran during the three-year period beginning on the date of such veteran's discharge or release from active duty in the U.S. military, ground, naval, or air service.

An "active duty wartime or campaign badge veteran" means a veteran who served on active duty in the U.S. military, ground, naval or air service during a war, or in a campaign or expedition for which a campaign badge has been authorized under the laws administered by the Department of Defense.

An "Armed forces service medal veteran" means a veteran who, while serving on active duty in the U.S. military, ground, naval or air service, participated in a United States military operation for which an Armed Forces service medal was awarded pursuant to Executive Order 12985.