GTM Product Marketing Lead, Category Solutions

TikTok; Seattle (WA); On-site; USD 121,600 - 232,645; Full time

Benefits offered by this job

Medical, dental, and vision insurance

401(k) savings plan with company match

Paid parental leave

10 paid holidays per year

Job summary

A leading social media platform is seeking a Product Marketing professional to develop and implement strategies for their eCommerce products. You'll collaborate cross-functionally to drive product adoption and retention, while leveraging data-driven marketing techniques. Ideal candidates should have over three years of relevant experience and a Bachelor's degree, along with a passion for eCommerce. This role offers competitive compensation and benefits, including health insurance and a generous 401(k) plan.

Qualifications

• 3+ years of experience in product marketing, growth, or lifecycle marketing in eCommerce or social commerce.
• Experience working with product management, analytics, and design to scale products.
• Familiarity with marketing automation, A/B testing, and analytical tools.

Responsibilities

• Drive go-to-market strategies across the seller journey to convert and retain sellers.
• Develop and implement data-driven lifecycle marketing strategies to promote product growth.
• Be the Subject Matter Expert for the product, assisting sellers with support and feedback.

Skills

Product marketing

Growth marketing

Lifecycle marketing

Data-driven strategies

Education

Bachelor's degree

Tools

Marketing automation tools

A/B testing tools

Analytical tools

Job description

A leading social media platform is seeking a Product Marketing professional to develop and implement strategies for their eCommerce products. You'll collaborate cross-functionally to drive product adoption and retention, while leveraging data-driven marketing techniques. Ideal candidates should have over three years of relevant experience and a Bachelor's degree, along with a passion for eCommerce. This role offers competitive compensation and benefits, including health insurance and a generous 401(k) plan.