GTM Product Marketing for HealthTech Physician Programs

Sleep Doctor; Seattle (WA); On-site; USD 137,760 - 206,640; Part time

Job summary

Sleep Doctor, located in Seattle, is seeking a GTM Product Marketer with healthcare experience to enhance their Home Sleep Testing Physician Program. The position involves defining strategies, refining messaging, and managing demand generation to increase physician referrals.

The ideal candidate will have over 5 years of experience in product marketing or business development within healthcare settings. Compensation is competitive at $100-150/hr with a contract duration of approximately 3 months, involving around 40 hours per month.

Qualifications

• 5+ years in GTM Strategy, Product Marketing, or B2B SaaS within Healthcare or HealthTech.
• Familiarity with physician referral patterns or medical billing is a plus.
• Ability to create CRM workflows and templates.

Responsibilities

• Identify high-yield physician sub-segments and their pain points.
• Refine B2B narrative and create tailored collateral.
• Define and test new demand generation approaches.
• Redefine sales process and referral workflows.
• Lead the 90-day pilot for the new channel strategy.
• Establish KPIs and track conversion rates.

Skills

GTM Strategy

Product Marketing

B2B SaaS

Business Development

Understanding of healthcare

Job description

Sleep Doctor, located in Seattle, is seeking a GTM Product Marketer with healthcare experience to enhance their Home Sleep Testing Physician Program. The position involves defining strategies, refining messaging, and managing demand generation to increase physician referrals.

The ideal candidate will have over 5 years of experience in product marketing or business development within healthcare settings. Compensation is competitive at $100-150/hr with a contract duration of approximately 3 months, involving around 40 hours per month.