GTM Product Marketer — SaaS Platform Launch Leader

Smart Choice Communications; Saint Petersburg (FL); On-site; USD 75,000 - 95,000; Full time

Benefits offered by this job

Competitive salary with performance-based incentives

Comprehensive health benefits

Generous paid time off

Employer-matched 401(k)

Monthly cell phone stipend

Employee Assistance Program

Job summary

A technology communications firm is seeking a strategic Go-to-Market Product Marketer to drive product positioning and launch execution for a new SaaS platform. The ideal candidate has 4 to 8 years of experience in Product Marketing, particularly in SaaS and IT operations. Responsibilities include developing messaging, executing the Go-to-Market strategy, and producing high-quality content. This role requires excellent communication skills and the ability to work collaboratively in a fast-paced environment.

Qualifications

• 4–8+ years in Product Marketing, ideally in SaaS, IT operations, or infrastructure software.
• Strong understanding of IT buyers: IT Ops, DevOps, SRE, and MSPs.
• Ability to translate complex technical concepts into clear messaging.

Responsibilities

• Develop differentiated, customer-centric messaging for SaaS platform.
• Own end-to-end Go-to-Market planning for new features and product lines.
• Produce high-quality content to position the company as a trusted authority.

Skills

Product Marketing

Communication

Market Analysis

Cross-functional Collaboration

Job description

A technology communications firm is seeking a strategic Go-to-Market Product Marketer to drive product positioning and launch execution for a new SaaS platform. The ideal candidate has 4 to 8 years of experience in Product Marketing, particularly in SaaS and IT operations. Responsibilities include developing messaging, executing the Go-to-Market strategy, and producing high-quality content. This role requires excellent communication skills and the ability to work collaboratively in a fast-paced environment.