GTM & Operations

FLORA; New York (NY); On-site; USD 90,000 - 130,000; Full time

Job summary

FLORA is seeking a GTM & Operations hire to build and scale FLORA’s go-to-market engine. You’ll operate at the cross-functional center of our GTM motion—building the systems that drive high-leverage distribution and growth, and ensuring every user, partner, and prospect experiences the full value of FLORA.

This role is ideal for someone who moves fast, thinks strategically, and thrives when they’re the one pushing things across the finish line.

Qualifications

• Proactive problem solver with strong organizational skills.
• Ability to scale GTM and operations in a fast-paced startup.
• Excellent cross-functional collaboration across GTM, Sales, Marketing, Operations.
• Strong communication and relationship-building abilities.
• High sense of urgency and ownership.

Responsibilities

• Take new GTM initiatives from 0 to 1: ship a v1, pilot it, gather feedback, and iterate.
• Bring new ideas to drive growth and identify market fit and differentiation.
• Community activation: build and nurture FLORA’s community across creators and users.
• Scale existing initiatives by coordinating GTM, Sales, and Marketing to maximize impact.
• Drive cross-functional execution across Operations, Marketing, Sales, and Product; build workflows and automations.

Job description

About FLORA

We are building the creative environment for the generative era — an AI platform where creatives can speak their ideas into existence with professional-grade control. We’re a team of ~45 backed by tier-one investors including Redpoint, Menlo Ventures, and a16z Speedrun, as well as founders like Guillermo Rauch and Justin Kan. Our platform is already the choice of world-class creative teams like Pentagram, Lionsgate, and MSCHF. Our culture is high craft at high speed. We’re looking for high agency team players who push for excellence, and are driven by our mission of empowering creatives.

About the Role

We’re looking for a GTM & Operations hire to help build and scale FLORA’s go-to-market engine. You’ll operate at the cross-functional center of our GTM motion — building the systems that drive high-leverage distribution and growth, and ensuring every user, partner, and prospect experiences the full value of FLORA. This role is ideal for someone who moves fast, thinks strategically, and thrives when they’re the one pushing things across the finish line.

What You’ll Do

• Take new GTM initiatives from 0 to 1: ship a v1, pilot it, gather feedback, and iterate. This could include kicking off a startup partnership program or exploring marketplace partnerships.
• Bring new ideas to the table for how to drive growth. Stay on top of the industry, identify how FLORA fits in the market, and find ways to differentiate and stand out.
• Community activation: build and nurture FLORA’s community across our creative partners, student users, and power users — identifying high-leverage ways to deepen engagement and scale community-driven growth.
• Help scale existing initiatives to drive growth. Work cross-functionally across GTM, Sales, and Marketing to maximize impact from what’s already working.
• Drive cross-functional execution and communication across Operations, Marketing, Sales, and Product — keep us aligned and clear on priorities.
• Provide structure where there is ambiguity. Clarify the decision to be made, define constraints, propose an approach, and drive to execution. Build workflows and automations that streamline operations and leverage AI tools to increase efficiency.

What We’re Looking For

• High agency: proactively identifies opportunities, solves problems, and improves systems without waiting for permission.
• High bar for excellence low ego: cares about what’s best for FLORA and the team, and considers no task beneath them.
• Structured thinker: brings order to ambiguity, stays detail-oriented, and doesn’t let things slip through the cracks.
• Natural connector: personable, communicative, and adept at building lasting relationships across teams and partners.
• Strong sense of urgency: moves fast and treats every minute like it counts.
• Energized by our mission: has an authentic passion for empowering creatives and wants to help build the tools they deserve.