GTM Operations

Assured; New York (NY); On-site; USD 90,000 - 130,000; Full time

Benefits offered by this job

Equity

Medical, dental, vision insurance

In-office culture & team meals

Job summary

Assured in New York City is hiring to own the outbound engine, build an ICP model, and manage data across HubSpot for reliable pipeline reporting. This role leads enrichment, sequencing, and contractor coordination, with final responsibility for accurate funnel reporting and GTM tooling selection.

The ideal candidate has 3–5 years in GTM or outbound roles at a B2B startup, deep HubSpot or Salesforce fluency, and a track record of running events that generate pipeline. In-office role, 5x per week.

Qualifications

• You’ve built an account list or ICP model from scratch and can explain scoring.
• 3–5 years of experience in GTM, sales or marketing operations, or outbound at a B2B startup.
• You’ve run outbound with hands-on involvement and show measurable results.
• You’ve managed data in HubSpot or Salesforce and ensured clean pipelines.

Responsibilities

• Build the scored account universe and ICP models from public and firmographic data.
• Run outbound, enrichment, and sequencing through contractors and offshore support.
• Own HubSpot as the system of record and ensure clean data, pipelines, and handoffs.
• Own the GTM tool stack (Clay, ZoomInfo, related sources) and report pipeline impact monthly.

Skills

GTM operations

sales operations

marketing operations

outbound experience

HubSpot fluency

data modeling

ICP development

SQL / Clay workflows

events execution

Tools

HubSpot

Salesforce

Clay

ZoomInfo

Healthcare data sources

Job description

The Role

We’re hiring the person who runs Assured’s outbound engine and owns the data it runs on. You’ll build the scored account list of every provider group, MSO, and health system we should be selling to, run outbound and events against it, and own HubSpot as the system of record so that pipeline, conversion, and coverage are numbers the whole company can trust.

You’ll report to our Head of Sales and work directly with our co-founder and President. This is an individual contributor role with a budget for tools and contractors, and the expectation that you build a team under you as pipeline proves out.

Please note this role is in office, 5x a week.

What You’ll Do

Build the account universe first. In your first 60 days, build the scored list of every organization Assured should be selling to — from public provider data (NPPES, state licensure), PE ownership data, and firmographic sources — with an ICP model that reflects how we actually win. Refresh it quarterly. This becomes the input to outbound, events, territories, quotas, and our board-facing TAM.

Run outbound. Enrichment, sequence operation, and the manual research layer through contractors and offshore support you direct. Your headline number is qualified meetings booked from the channels you run.

Own HubSpot as a system of record. Object model, pipeline stages, required fields, lead routing, deduping, enrichment, and the sales-to-implementation handoff. You have the authority to say no to sales on data entry, and the obligation to make reporting easy: if pipeline coverage and stage conversion can’t be pulled from a clean export without asking anyone, the system isn’t done.

Own the GTM tool stack. Clay, ZoomInfo, the sequencer, and whatever healthcare-specific data sources are worth paying for.

Measure impact, not activity. A monthly view of pipeline by source, segment, and stage conversion, produced once and shared with sales and leadership on the same sheet. When a seller has hand-built a workflow that works, template it. When a process is stable enough to automate, automate it. In that order.

What We’re Looking For

• 3–5 years of experience in GTM operations, sales or marketing operations, or outbound at a B2B startup. You’ve run outbound with your own hands recently enough that you don’t need someone else to load a sequence!

• You’ve built an account list or ICP model from scratch at least once and can explain why you scored it the way you did.

• Deep HubSpot (or Salesforce) fluency, plus a builder’s instinct: you’d rather write the SQL or the Clay workflow than file a ticket and wait.

• You’ve run events that produced pipeline, not just badges — and you can show the follow-through.

• Bonus points for: Provider-side healthcare experience — physician groups, MSOs, health systems, revenue cycle, or the companies that sell to them — is a plus, not a requirement. If you haven’t sold into healthcare, tell us what you’ve sold into and how you learned the buyer.

Why Join Assured?

• Sell something that matters: Your work directly accelerates patient access to care.

• Real ownership from day one: The account model, the CRM, the outbound engine, and the events calendar are yours to build.

• High-agency culture: Work alongside operators, engineers, and product leaders who move fast.

• Real upside: Competitive base and equity.

• Massive market: Healthcare operations is broken. You’ll be part of fixing it.

Benefits

Our headquarters are located in New York City, and we value cross-team collaboration and in-person connection. We encourage participation from all team members — great ideas can come from anywhere. While we take our mission seriously, we don’t take ourselves too seriously. We host offsites, outings, and team meals to stay connected as people. We offer office lunch, a fully stocked snack bar, and an in-office culture.

• Generous employer contribution for Medical, dental, and vision; flexible PTO