GTM/Marketing

Lance; San Francisco (CA); On-site; USD 120,000 - 180,000; Full time

Job summary

Lance in San Francisco seeks a bold, founder-minded marketer who can creatively ideate, ship fast, and analyze results to drive revenue. The role blends creative campaign development with rigorous data review in a non-traditional B2B context.

You will own campaigns, write copy, launch content, and collaborate with sales to convert interest into pipeline, while thriving in ambiguity and moving quickly.

Qualifications

• Founder background or founder-like experience.
• Scrappy and resourceful behavior.
• Strong taste and creative instincts.
• Analytical understanding of funnels, attribution, and ROI.
• Excellent writing ability.
• Ability to turn ideas into shipped campaigns.
• Comfort selling and talking to customers.
• Strong instincts for internet culture, distribution, and attention.
• Willingness to try non-traditional B2B marketing approaches.
• Fast mover with a high tolerance for ambiguity.

Responsibilities

• Own and experiment with new growth channels
• Develop creative campaigns that make Lance stand out
• Write positioning, messaging, landing pages, emails, and launch content
• Run outbound and help turn interest into pipeline
• Build systems around SEO, GEO, content, email, social, and partnerships
• Work directly with sales to understand what messaging converts
• Analyze funnel performance and double down on what works
• Come up with unconventional ways to reach hotel owners and operators
• Help launch new products, partnerships, customer stories, and campaigns
• Talk directly to prospects and customers to understand how they think
• Move from idea launch measurement iteration extremely quickly

Skills

Creative thinking

Analytical thinking

Growth hacking

Copywriting

Campaign design

Outbound

SEO

Content marketing

Email marketing

Partnerships

Analytics

Job description

This is not a traditional marketing role. We want someone young, scrappy, founder-minded, and comfortable figuring things out from scratch.

You should be equally comfortable coming up with a weird campaign idea, writing the copy yourself, launching it that afternoon, and then digging into the data to understand whether it actually worked.

We’re looking for someone who is both creative and analytical.

What you’ll do

• Own and experiment with new growth channels
• Develop creative campaigns that make Lance stand out
• Write positioning, messaging, landing pages, emails, and launch content
• Run outbound and help turn interest into pipeline
• Build systems around SEO, GEO, content, email, social, and partnerships
• Work directly with sales to understand what messaging converts
• Analyze funnel performance and double down on what works
• Come up with unconventional ways to reach hotel owners and operators
• Help launch new products, partnerships, customer stories, and campaigns
• Talk directly to prospects and customers to understand how they think
• Move from idea launch measurement iteration extremely quickly

What we’re looking for

You’ll likely thrive here if you:

• Have a founder background or have operated like one
• Are extremely scrappy and resourceful
• Have unusually strong taste and creative instincts
• Are analytical enough to understand funnels, attribution, conversion, and ROI
• Can write extremely well
• Know how to turn an idea into something shipped, not just a strategy deck
• Are comfortable selling and talking directly to customers
• Have strong instincts for internet culture, distribution, and attention
• Are willing to try things that don’t look like traditional B2B marketing
• Move fast and have a high tolerance for ambiguity

How we think about the role

Most companies separate brand, growth, content, demand gen, and sales.

We don’t want that.

We want someone who can see an opportunity, come up with the idea, build the campaign, get it in front of people, measure whether it worked, and help close the customers it creates.

You should be able to switch between a creative brief and a spreadsheet without changing gears.

Creative enough to manufacture attention. Analytical enough to turn it into revenue.