GTM Lead

Jobtailor

New York (NY)

Hybrid

USD 120,000 - 190,000

Full time

9 days ago

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Job summary

Jobtailor in New York, NY seeks a senior growth marketer to own demand generation, experimentation, and GTM programs across outbound, content, and digital channels.

You will architect scalable marketing systems, run the content engine (podcasts, video, and webinars), and connect technical systems to revenue, with a focus on investment-audience messaging. This role supports a hybrid NYC presence.

Qualifications

Innovative demand-generation ideas and strong experimentation judgment.
Measurable demand and pipeline through outbound, SEO/GEO, social, or content.
Comfortable with APIs, SQL, and Python or JavaScript.
Hands-on experience with automation tooling such as Clay and n8n/Zapier.
Experience with CRMs and data.
Ability to build with LLMs and agent workflows.
Investment/financial language familiarity is a plus.
Ability to connect technical systems to revenue outcomes.

Responsibilities

Generate net-new demand-generation ideas and experiments.
Build, test, iterate, and discontinue ineffective programs.
Own complex programs from conception through post-launch iteration.
Turn outbound and content efforts into a compounding GTM system.
Build content, social, SEO/GEO, email, outbound, website, and supporting automation.
Make technical decisions and architect scalable systems.
Run the founders’ podcast, video, and webinar content engine.

Skills

Demand generation

Experimentation

GTM strategy

Content creation

SEO/GEO

Data analysis

APIs/SQL/Python/JavaScript

Automation tooling (Clay, n8n, Zapier)

UX design

Attribution modeling

Education

CFA

MBA

Tools

Clay

N8n

Zapier

CRM Integrations

Snowflake

BigQuery

Dbt

Job description

Generate net-new demand-generation ideas, channels, angles, and experiments
Build, test, iterate, and rapidly discontinue ineffective programs
Own complex programs from conception through post-launch iteration
Turn existing outbound and content efforts into a compounding GTM system
Build content, social, SEO/GEO, email, outbound, website, and supporting automation
Make technical decisions and architect scalable systems
Run the founders’ podcast, video, and webinar content engine
Repurpose long-form sessions into podcasts, clips, LinkedIn posts, and threads
Maintain a consistent content publishing cadence
Build and manage Equi’s LinkedIn, X, and thought-leadership presence
Develop CIO-level visibility and position Equi as an expert in evergreen alternative solutions for the wealth channel
Manage the voice and audience matrix for targeted messaging
Build signal-based outbound, including enrichment, scoring, personalization, sequencing, deliverability, routing, and CRM integrations
Design and ship AI and agent workflows for research, drafting, personalization, and routing
Run structured experiments across messaging, channels, landing pages, and sequences
Own demand and pipeline-contribution dashboards and attribution
Make GTM decisions based on evidence and measurable results
Collaborate in a flat, team-first environment with transparency and healthy debate

Requirements

Innovative demand-generation ideas and strong experimentation judgment
Demonstrated demand-generation experience producing measurable interest and pipeline through outbound, SEO/GEO, social, or content
Comfortable with APIs, SQL, and Python or JavaScript
Hands-on experience with automation tooling such as Clay and n8n/Zapier
Experience with CRMs and data
Ability to build with LLMs and agent workflows
Innate curiosity about and passion for investing; ability to speak the language of a sophisticated investment audience
Ability to connect technical systems to revenue outcomes
Design and UX sense
Experience building something from nothing and owning the outcome
Excellent verbal and written communication
Preferred: direct experience in alternative investments, hedge funds, or asset management
Preferred: CFA or MBA
Preferred: experience standing up a GTM or growth marketing function from scratch
Preferred: Snowflake, BigQuery, dbt, and attribution modeling
Preferred: interest in moving toward client-facing IR or sales
Preferred: ability to support adjacent functions such as IR, client service, or launches
Ability to work 3-4 days per week from the NYC office

Core Competencies

Demonstrates expertise in demand generation, content creation, and automation, with a strong ability to connect technical systems to revenue outcomes. Proficient in building and managing scalable marketing programs and workflows that drive measurable results.

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