GTM Insights & Analytics Manager

Wrapbook; United States; Remote; USD 110,000 - 175,000; Full time

Job summary

Join a forward-thinking company as a GTM Insights & Analytics Manager, where creativity meets technology. This role is pivotal in shaping performance metrics across Sales, Marketing, and Client Operations. You will analyze data to uncover growth opportunities, build insightful dashboards, and drive alignment across teams. With a commitment to innovation, you will empower teams with actionable insights, ensuring data integrity and supporting strategic initiatives. If you thrive in a fast-paced environment and are passionate about turning data into impactful decisions, this is the opportunity for you.

Benefits

Unlimited Paid Time Off

Work from anywhere in Canada and the USA

Health and Dental benefits

Home IT setup allowance

Matching RRSP / 401K

Learning and Development opportunities

Internet/Cell phone service allowance

Qualifications

• 5+ years in analytics, strategy, or operations roles within high-growth B2B SaaS.
• Proficiency in SQL and Excel for data manipulation and analysis.

Responsibilities

• Define and standardize core GTM performance metrics and ensure data integrity.
• Conduct deep-dive analyses to identify key drivers of revenue growth.

Skills

Analytical Skills

Data Visualization

SQL

Excel

Python

Communication Skills

Education

Bachelor’s degree in Finance, Economics, Statistics, Engineering, Data Science

Tools

Salesforce

Marketo

Gainsight

BI Tools (e.g., Omni, Looker)

Job description

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This range is provided by Wrapbook. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Base pay range

$110,400.00/yr - $174,400.00/yr

About Us

Wrapbook is a smart, intuitive platform that makes production payroll and accounting easier, faster, and more secure. We provide a unified payroll platform that seamlessly connects your entire team—production, accounting, cast, and crew—all in one place. Wrapbook empowers production teams to manage projects, pay cast and crew, track expenses, and generate data-driven insights, while enabling workers to manage timecards, track pay, and onboard to new projects from any device. Wrapbook brings clarity and dependability to production payroll, while increasing the productivity of your whole team.

Trusted by companies of all sizes, Wrapbook powers payroll for some of the industry’s top production companies, including SMUGGLER, Tuff, and GhostRobot. Our growing team of 250+ people across the USA and Canada, including entertainment and technology experts from SAG-AFTRA, DGA, IATSE, Teamsters, Amazon, Microsoft, Facebook, and more. Wrapbook is backed by top-tier investors, including Jeffrey Katzenberg’s WndrCo, Andreessen Horowitz, and A* Capital. We have raised $130M and are in a strong financial position.

The Opportunity - GTM Insights & Analytics Manager (Remote - USA / CANADA)

We’re looking for a strategic and analytical GTM Insights & Analytics Manager to join our Revenue Operations team. Reporting to the Director of Revenue Operations, you’ll play a critical role in shaping how we define, measure, and optimize performance metrics across Sales, Marketing, and Client Operations. This role is perfect for someone who loves turning data into actionable insights, building dashboards, and driving cross-functional alignment. You’ll be a force behind our GTM data strategy - ensuring data integrity, uncovering growth opportunities, and empowering teams with the tools and insights they need to make smart, data-driven decisions.

What You'll Do

• Define and standardize core GTM performance metrics, establishing a “data dictionary” of key filters, metrics, and terms for Sales, Marketing, and Client Operations data. Ensure data integrity and accuracy across our systems and act as a champion for data governance within GTM teams.
• Conduct deep-dive analyses to identify key drivers of revenue growth, conversion, and customer retention. Identify trends and outliers to provide actionable insights that drive growth and improve operational efficiency.
• Design, build, and maintain robust dashboards and reports that provide real-time visibility into GTM funnel, campaign performance, and customer health KPIs.
• Provide insights and recommendations to guide decision-making and support new initiatives, including GTM target setting (Sales and Marketing), hiring goals, and improving forecasting models for increased predictive accuracy.
• Work closely with Data Engineering to ensure relevant GTM data (from Salesforce, Marketo, Gainsight, etc.) is captured and modeled correctly.
• Partner with GTM team members to support ad-hoc requests and deep dives. Drive adoption of our BI tools and dashboards to promote a self-service analytics culture.
• Identify opportunities to enhance our go-to-market strategies and collaborate with Sales, Marketing, Client Operations, Finance, and Product teams on high-impact projects.

What You'll Have

• 5+ years in analytics, strategy, or operations roles within high-growth B2B SaaS or similar environments. Proven understanding of business performance drivers and diagnosing GTM challenges through data.
• Bachelor’s degree in Finance, Economics, Statistics, Engineering, Data Science, or related field, or equivalent practical experience.
• Proficiency in manipulating large datasets using SQL and Excel. Experience with scripting languages (e.g., Python) for analysis or automation is a plus.
• Hands-on experience with BI and data visualization tools (e.g., Omni, Looker) to create dashboards and reports, with the ability to communicate data insights effectively.
• Familiarity with GTM systems and data sources like Salesforce, Marketo, and Gainsight, and how to model their data for analytics.
• Excellent communication skills, with the ability to translate complex data into clear insights and recommendations. Proven stakeholder influence and cross-functional collaboration skills.
• Self-motivated and capable of thriving in an agile, fast-paced environment.
• Highly organized with the ability to manage multiple priorities and projects simultaneously.

Why Join Us

At Wrapbook, creativity meets technology — and not just in the product.

Benefits

Along with a competitive salary and comprehensive benefits, you’ll join a team of innovative problem solvers and see your contributions make a significant impact. Benefits include:

• Unlimited Paid Time Off
• Work from anywhere in Canada and the USA
• Health and Dental benefits
• Up to $1,500 USD / $2,025 CAD towards home IT setup
• Up to 2% matching RRSP / 401K
• Learning and Development opportunities
• Up to $50 USD / $67.50 CAD towards Internet/Cell phone service

Our Pledge To Fostering An Inclusive And Safe Workplace

Wrapbook is committed to being a harassment- and discrimination-free space for everyone, regardless of age, disability, ethnicity, gender identity or expression, nationality, neurotype, personal appearance, political beliefs, race, religion, or sexual orientation.

Apply Now

If you're interested, submit your application today. Our Talent team will be in touch soon!