GTM Growth Lead — Hardware & Retail Strategy

Waybox; Los Altos (CA); On-site; USD 140,000 - 190,000; Full time

Job summary

MILES is seeking a GTM leader to own the go-to-market plan for a premium consumer device in North America. You will write the copy, run tests and engage retailers directly; this is a builder’s role, not a manager’s.

You’ll shape pricing, packaging and launch sequencing, set channel strategy across DTC, Amazon, specialty retailers and installers, and turn data into decisions while growing the waitlist before launch.

Qualifications

• 6+ years in go-to-market, growth or product marketing for a physical consumer product, including at least one launch you owned.
• You have run paid acquisition with real budget, and can talk about CAC, payback and cohort behaviour without hand-waving.
• Retail or marketplace experience — Amazon in particular — including the commercial terms behind it.
• You can write the ad, the page and the press note yourself, well.
• At home in a spreadsheet and a dashboard.

Responsibilities

• Positioning and messaging: what MILES is, who it is for, and why it is worth it — tested against real buyers rather than asserted in a deck.
• The launch plan: sequence, channels, timing, budget, and what success looks like at each stage.
• Channel strategy and execution across DTC, Amazon, specialty retail and installers, including terms, margin and forecasts.
• Demand generation: paid, organic, creator and press programmes, with attribution you actually believe.
• Grow and convert the waitlist before launch, and learn from what it tells you.
• Pricing and packaging input, with the founders.
• Carry what you learn back into the product. You will be the closest person here to the buyer.

Job description

MILES is seeking a GTM leader to own the go-to-market plan for a premium consumer device in North America. You will write the copy, run tests and engage retailers directly; this is a builder’s role, not a manager’s.

You’ll shape pricing, packaging and launch sequencing, set channel strategy across DTC, Amazon, specialty retailers and installers, and turn data into decisions while growing the waitlist before launch.