GTM Engineer

Digital Waffle; New York (NY); On-site; USD 120,000 - 180,000; Full time

Benefits offered by this job

First GTM engineer at startup

AI/LLM product exposure

Ownership of outbound engine

Job summary

Digital Waffle is hiring a mid to senior GTM Engineer to own and build the outbound engine from the ground up in New York. You will design signal-based outbound, automate workflows, and ensure deliverability at scale while integrating with HubSpot or Salesforce downstream.

You will work closely with founders and sales leaders to optimize pipeline impact, using AI for account research and personalized outreach. This is a hands-on, ownership-focused role.

Qualifications

• 2+ years in GTM engineering, growth, RevOps or technical outbound.
• Strong hands-on Clay experience, plus comfort in n8n, Make or similar automation tooling.
• Comfort with SQL, Python or APIs when a workflow needs to go beyond no-code.
• Solid grasp of deliverability: sending domains, warm-up, SPF, DKIM, DMARC.
• Measurable results you can point to across meetings booked, pipeline generated and reply rates.
• Comfortable owning the stack end to end rather than specialising inside someone else’s system.

Responsibilities

• Build signal-based outbound around funding, hiring, job changes and website visits.
• Design Clay tables and waterfall enrichment that hold up under volume.
• Automate workflows in n8n, Make or code as stack requires.
• Use AI to research accounts and personalise messaging at scale without templated noise.
• Own sending domains, warm-up and deliverability so volume doesn’t hurt replies.
• Sync everything into HubSpot or Salesforce with trustworthy downstream data.
• Track what works, kill what doesn’t and iterate against pipeline impact.
• Partner directly with founders and sales leaders on strategy and prioritisation.

Skills

GTM engineering

growth

RevOps

technical outbound

Tools

n8n

Make

HubSpot

Salesforce

Job description

Multiple YC-backed startups are hiring mid to senior GTM Engineers to build their outbound engine from the ground up and own the systems that find, reach and convert buyers.

These are hands‑on roles, not seat‑filler ones. You’ll architect the signal‑based outbound, run the enrichment stack, automate the workflows and own deliverability. The brief isn’t to run someone else’s playbook: it’s to build the one these businesses will scale on.

Role: GTM Engineer (mid to senior)

Location: New York

What you’ll be doing:

• Build signal‑based outbound around funding, hiring, job changes and website visits
• Design Clay tables and waterfall enrichment that actually hold up under volume
• Automate workflows in n8n, Make or code depending on what the stack needs
• Use AI to research accounts and personalise messaging at scale, without sliding into templated noise
• Own sending domains, warm‑up and deliverability so volume doesn’t kill reply rates
• Sync everything cleanly into HubSpot or Salesforce with data you can trust downstream
• Track what works, kill what doesn’t and iterate against pipeline impact
• Partner directly with founders and sales leaders on strategy and prioritisation

What you’ll need:

• 2+ years in GTM engineering, growth, RevOps or technical outbound
• Strong hands‑on Clay experience, plus comfort in n8n, Make or similar automation tooling
• Comfort with SQL, Python or APIs when a workflow needs to go beyond no‑code
• Solid grasp of deliverability: sending domains, warm‑up, SPF, DKIM, DMARC
• Measurable results you can point to across meetings booked, pipeline generated and reply rates
• Comfortable owning the stack end to end rather than specialising inside someone else’s system

Nice to have:

• Prior experience as the first GTM engineer at a startup
• Exposure to AI/LLM product work on either the sending or research side
• Experience building reporting on top of HubSpot or Salesforce data

This role would suit a GTM engineer who wants real ownership of the outbound engine, close work with founders and the freedom to choose their own stack rather than inherit someone else’s.