GTM Engineer

Fractional Demand; Lehi (UT); On-site; USD 120,000 - 180,000; Full time

Job summary

Fractional Demand embeds senior GTM engineers into B2B revenue teams to turn whiteboard plans into live systems by Friday. You’ll work across 5–7 clients, building end-to-end GTM automation from audit to optimization using Clay, HubSpot, Apify and other tools.

You’ll design lifecycle stages, dashboards, data hygiene processes, and automated workflows, enabling scalable, fast-moving client results with strong cross-functional communication.

Qualifications

• 5+ years in GTM Engineering, RevOps or Sales Engineering within a B2B environment.
• Know Clay deeply: API access, webhooks and lead routing.
• Own a HubSpot instance end-to-end: properties, workflows, pipelines, reports, integrations.
• Think in systems; map data flow when a client says outbound is broken.
• Able to operate independently across 2–3 client accounts.

Responsibilities

• Clay & Enrichment: Build Clay tables from scratch; write AI prompts for actionable sales research; connect Clay to HubSpot, Slack and outbound tools; create custom audience scraping for hard-to-reach personas.
• CRM Operations: Design lifecycle stages, lead routing rules, and pipeline workflows; build full-funnel dashboards for SDR/AE, channel, and exec reporting; run data hygiene and deduplication; lead-to-account matching and territory automation.
• GTM Automation & Workflows: Build signal-triggered outbound plays; connect tools via n8n, Zapier or webhooks for end-to-end automation; automate pre-meeting research briefs, Slack alerts, SLA handoffs; deploy Clay to HubSpot to Slack automation chains.
• AI-Powered Workflows: Use Claude Code or similar LLMs for enrichment, intent scoring and research automation; build structured prompt pipelines for CRM-ready data; integrate Apify actors and web scraping where needed.

Skills

GTM Engineering

RevOps

Sales Engineering

Clay API

HubSpot

Systems thinking

Client management

Tools

Clay

HubSpot

Apify

Supabase

Slack

LinkedIn Sales Navigator

Apollo

Outreach

Claude Code

Google Sheets

Webhooks

APIs

Job description

At Fractional Demand, we embed senior GTM engineers directly into B2B revenue teams. We don’t advise. We build. Our team thinks like marketers and builds like engineers, and that combination is exactly what our clients pay for.

We’re hiring a GTM Engineer to own the hands-on execution side of our client engagements. You’ll be the person who turns a whiteboard conversation about pipeline problems into a live system by Friday.

We Build GTM Systems That Ship.

At Fractional Demand, we embed senior GTM engineers directly into B2B revenue teams. We don’t advise. We build. Our team thinks like marketers and builds like engineers, and that combination is exactly what our clients pay for.

We’re hiring a GTM Engineer to own the hands-on execution side of our client engagements. You’ll be the person who turns a whiteboard conversation about pipeline problems into a live system by Friday.

What You’ll Do

You’ll be embedded across 5-7 clients at a time, running the full build cycle from audit to automation to optimization. On any given week, that means:

Clay & Enrichment

• Building Clay tables from scratch: ICP scoring, multi-source enrichment, signal stacking (job changes, funding rounds, tech stack, website visits)
• Writing AI prompts inside Clay that produce actionable sales research, not just data
• Connecting Clay to HubSpot, Slack, and outbound tools with clean, reliable field mapping
• Custom audience scraping for hard-to-reach personas

CRM Operations

• Designing and implementing lifecycle stages, lead routing rules, and pipeline workflows
• Building full-funnel dashboards: SDR/AE views, channel performance, exec-level reporting
• Running data hygiene and deduplication workflows
• Lead-to-account matching and territory assignment automation

GTM Automation & Workflows

• Building signal-triggered outbound plays: intent stacking, LinkedIn engagement, competitor displacement
• Connecting tools via n8n, Zapier, or webhooks into end-to-end automated workflows
• Automating pre-meeting research briefs, Slack alerts, and SLA handoff tracking
• Building and deploying Clay to HubSpot to Slack automation chains

AI-Powered Workflows

• Using Claude Code or similar LLMs for enrichment, intent scoring, and research automation, etc.
• Building structured prompt pipelines that output clean, CRM-ready data
• Integrating Apify actors and web scraping pipelines where neede

You’re a Fit If You…

• Have 5+ years working in GTM Engineering, RevOps, or Sales Engineering inside a B2B environment
• Know Clay deeply: not just the basics, but API’s, webhooks, lead routing, etc.
• Can own a HubSpot instance end to end: properties, workflows, pipelines, reports, and integrations
• Think in systems. When a client says “our outbound is broken,” you’re already mapping the data flow in your head
• Can operate independently across 2–3 client accounts without losing the thread
• Communicate clearly with non-technical stakeholders. You can explain a Clay workflow to a VP of Sales without making their eyes glaze over

Stack You’ll Work In

Clay · HubSpot · Apify · Supabase · Slack · LinkedIn Sales Nav · Apollo · Outreach · Claude Code · Google Sheets · Webhooks · API’s

What Makes This Different

No fluff. Clients aren’t paying for strategy decks. They’re paying for systems that run. You’ll see your work live fast.

Variety by design. Because we’re fractional, you’ll touch various GTM stacks. You’ll get better faster than in any in-house role.

Month-to-month client relationships mean we have to earn trust every month, which keeps the work sharp and the bar high.