GTM Enablement Manager

Genetec; Chicago (IL); On-site; USD 110,000 - 165,000; Full time

Benefits offered by this job

401K match

Tuition reimbursement

Flexible schedule

Job summary

Genetec is seeking a GTM Enablement Manager to design, develop, and measure learning programs that boost productivity and performance across the go-to-market teams in the United States.

You will partner with Sales, Channel, Partner, Product Marketing, Operations and Enablement leadership to drive onboarding, readiness, adoption, and ongoing development initiatives. The role emphasizes performance consulting, instructional design, and data-driven measurement to deliver measurable business impact.

Qualifications

• Experience designing and delivering adult learning programs for B2B or SaaS teams.
• Ability to diagnose performance gaps and translate findings into scalable enablement solutions.
• Proven track record in partnering with Sales, Channel, and Product Marketing functions.

Responsibilities

• Design, develop, deliver, and measure learning programs for GTM teams.
• Create onboarding curricula, certification programs, and learning paths.
• Develop instructor-led, virtual, and eLearning content and reinforcement activities.
• Incorporate AI-enabled tools to accelerate content creation and personalization.
• Lead and measure program impact across onboarding, readiness, and ramp time.
• Partner with stakeholders to define readiness requirements and enablement strategies.
• Govern enablement content and streamline lifecycle management.

Skills

Performance Consulting

Instructional Design

Curriculum Development

Adult Learning Principles

Sales & Partner Enablement

Facilitation

Content Governance

AI-Enabled Learning

Stakeholder Management

Change Management

Program Management

Data Analysis & Measurement

Business Acumen

Communication & Storytelling

Job description

Job overview:

The GTM Enablement Manager is responsible for designing, developing, delivering, and measuring learning and readiness programs that improve productivity and performance across the go-to-market organization. This role combines instructional design expertise, performance consulting, and enablement program management to ensure team members and partners have the skills, knowledge, tools, and resources needed to succeed.

The ideal candidate is passionate about adult learning, skilled in curriculum development, and experienced in translating complex business, product, and customer information into engaging learning experiences that drive measurable behavior change and business outcomes. This individual will partner with Sales, Channel, Partner, Product Marketing, Operations, and Enablement leadership to support onboarding, readiness, adoption, and continuous development initiatives.

This role exists to help transform knowledge into performance and readiness into results. Through a combination of performance consulting, instructional design, enablement best practices, and data-driven measurement, the GTM Enablement Manager will support internal teams and partners in developing the capabilities needed to drive adoption, accelerate productivity, improve customer outcomes, and contribute to business growth.

Your day at a glance:

Performance Consulting & Enablement Strategy

• Partner with business leaders to identify and diagnose performance gaps across the GTM organization
• Conduct needs assessments to determine root causes of performance challenges and recommend appropriate solutions
• Evaluate whether opportunities are best addressed through training, coaching, tools, content, process improvements, communication, or other interventions
• Serve as a trusted advisor to stakeholders in designing scalable solutions that improve seller and partner effectiveness
• Align enablement programs to strategic business priorities and desired performance outcomes

Instructional Design & Learning Development

• Apply adult learning principles and instructional design methodologies to create impactful learning experiences
• Design and develop onboarding curricula, certification programs, learning paths, and role-based training programs
• Create instructor-led training, virtual learning, eLearning modules, videos, job aids, playbooks, and reinforcement activities
• Develop engaging, learner-centred experiences that support various roles, audiences, and experience levels
• Design assessments, knowledge checks, and certification programs that validate readiness and proficiency
• Leverage AI-enabled tools and technologies to accelerate content creation, personalize learning experiences, improve knowledge accessibility, and scale enablement programdelivery

Sales, Channel & Partner Enablement

• Support readiness initiatives for internal sales, customer-facing, channel, and partner teams
• Develop onboarding, certification, and continuous learning programs for strategic partners and channel organizations
• Partner with Channel Sales and Partner leadership to define readiness requirements and enablement strategies
• Create partner-facing learning experiences that promote product knowledge, solution positioning, sales effectiveness, and program adoption
• Support product launches, process changes, and strategic GTM initiatives across internal and external audiences.
• Drive adoption of sales methodologies, messaging frameworks, and best practices

Content Governance & Knowledge Management

• Establish and maintain governance practices for enablement content, ensuring resources remain current, accurate, accessible, and aligned with business priorities
• Partner with Product Marketing and subject matter experts to curate and manage enablement assets throughout their lifecycle
• Identify opportunities to streamline content creation and maintenance processes through automation and AI-powered solutions
• Ensure learners can easily discover, consume, and apply relevant content at the point of need

Onboarding & Continuous Learning

• Manage and evolve onboarding programs that accelerate time-to-productivity for new hires and partners
• Design structured learning journeys that support ongoing development and career progression
• Facilitate workshops, virtual training sessions, certification events, and readiness programs
• Equip frontline managers with coaching frameworks, conversation guides, and performance support resources
• Build reinforcement and sustainment strategies that drive long-term knowledge retention and application

Program Management & Measurement

• Manage multiple enablement initiatives simultaneously and deliver programs on time and with high quality
• Define success metrics and measurement strategies for enablement programs
• Measure effectiveness beyond participation and completion metrics by evaluating: Knowledge acquisition, Certification achievement, Tool and process adoption, Behavior change, Sales methodology adherence, Time-to-productivity and ramp time, Partner readiness, Business performance outcomes, Analyze qualitative and quantitative data to identify trends and opportunities for improvement, and Continuously refine programs based on stakeholder feedback, learner insights, adoption data, and business results

What makes you a great fit:

• 50% Instructional Designer + 25% Enablement Program Manager + 25% Facilitator/Consultant
• Able to diagnose performance issues, create scalable learning solutions, and influence adoption across the GTM organization

An asset if you have:

• Experience supporting B2B technology, SaaS, channel, partner, or enterprise sales organizations.
• Knowledge of instructional design methodologies such as ADDIE, SAM, Kirkpatrick, or Learning Experience Design (LXD).
• Experience developing certification and learning programs for partner ecosystems.
• Experience with LMS platforms and enablement technologies.
• Familiarity with AI-powered content development, learning technologies, and knowledge management solutions.
• Experience with Microsoft Dynamics or related CRM platforms.Knowledge of modern sales methodologies and buyer-centric selling approaches.

Success metrics:

Success in this role will be measured through:

• Internal and partner onboarding effectiveness
• Time-to-productivity and ramp time reduction
• Learner engagement and certification completion
• Tool, process, and methodology adoption
• Readiness and launch effectiveness
• Observable behaviour change and skill application
• Partner enablement participation and certification outcomes
• Stakeholder satisfaction
• Improvement in GTM productivity metrics
• Contribution to business outcomes such as pipeline generation, conversion rates, customer retention, and revenue growth

Key Competencies:

• Performance Consulting
• Instructional Design
• Curriculum Development
• Adult Learning Principles
• Sales & Partner Enablement
• Facilitation & Presentation
• Content Governance
• AI-Enabled Learning Development
• Stakeholder Management
• Change Management
• Program Management
• Data Analysis & Measurement
• Business Acumen
• Communication & Storytelling

Let's talk perks!

• Attractive compensation package with 401K match
• Training Tuition Reimbursement Program
• Work-life balance with a flexible working schedule

We know that diverse backgrounds and experiences bring great value to our teams. Even if you don't think you tick all the boxes, we still encourage you to apply - your profile may surprise us!