GTM Design Program Manager

Moloco; San Francisco (CA); On-site; USD 147,000 - 221,000; Full time

Job summary

A leading technology company is looking for a GTM Design Program Manager in San Francisco to drive growth in their advertising sales. This hybrid role requires expertise in developing go-to-market strategies and managing agency relationships, focusing on data-driven decision-making. The successful candidate will play a crucial role in enhancing productivity and designing tools that support client success.

Benefits

Competitive benefits package

Innovative work environment

Qualifications

• 6+ years experience in GTM, strategy, or sales operations.
• Keen understanding of sales processes and customer dynamics.
• Proven track record of strategic initiatives.

Responsibilities

• Evolve and operate Agency Program with updated GTM strategies.
• Lead analyses for revenue growth and market penetration.
• Design experiments to optimize growth strategies.

Skills

Strategic Planning

Data Analysis

Sales Strategy

Agency Management

Leadership

Education

Bachelor's degree

Tools

Salesforce

Job description

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About Moloco:

Moloco is a machine learning company empowering organizations of all sizes to grow and unlock the full value of their unique first-party data, elevating the traditional path to performance advertising. While the largest technology companies have proven the speed and scale of ad-targeting utilizing data— the same robust performance powered by machine learning has previously been unavailable beyond their platforms.

About Moloco:

Moloco is a machine learning company empowering organizations of all sizes to grow and unlock the full value of their unique first-party data, elevating the traditional path to performance advertising. While the largest technology companies have proven the speed and scale of ad-targeting utilizing data— the same robust performance powered by machine learning has previously been unavailable beyond their platforms.

That's where Moloco steps in. With Moloco's powerful combination of cutting-edge machine learning technologies, we play a unique and visible role in shaping the digital economy, all while allowing companies to stay independent and scale.

An industry leader at the nexus of machine learning, performance marketing, and visionary product infrastructure, Moloco is advancing the advertising technology industry. We ranked in the top 10% of the Inc. 5000 fastest-growing private companies for 2023. Recognized as one of 46 leading Cloud Computing companies, receiving the Stratus Award for 2023. In 2023, we received Google’s Cloud DevOps Dreamers Award, a recognition given to companies that are implementing DevOps practices to drive organizational success and high performance. Lastly, Moloco is a 2024-certified Great Place to Work! Check us out on Glassdoor and be sure to get an inside look at working at Moloco on Instagram, Twitter, and YouTube.

Moloco is headquartered in Silicon Valley, with offices in San Francisco, New York, Los Angeles, Seattle, London, Berlin, Seoul, Singapore, Beijing, Gurgaon, Bangalore, Tel Aviv and Tokyo.

Creating a diverse workforce and a culture of inclusion and belonging is core to our existence. To reach our goals, diversity of talent and thought is a critical component of how we operate as an organization. Our workforce is our superpower, and we know that fostering a culture of inclusion, authenticity, and belonging will allow us the greatest opportunity to carry out our mission -- to empower businesses of all sizes to grow through operational machine learning.

Moloco is a truly rewarding place to work and in an exciting period of growth, which you could be a part of. Join us today and apply now!

About the Role:

As a member of the GTM team, your work will play a key role in shaping strategies to drive growth across Moloco’s ads sales organization, specifically focusing on our fast growing Agency Business. This will include developing go-to-market strategy and playbooks, building strategic plans to enhance productivity, defining segmentation and tiering approaches, designing incentives for our agencies and clients to help drive incremental spend, building the right tools and workflows to enable client and sales success, resource allocation etc..

We're looking for someone who is a passionate strategist and loves building and testing new designs. The right candidate is data driven and can balance being at the lowest level of detail as well as zoom out, see the whole problem, and execute on targeted strategic improvements - quickly and with relentless focus on growth.

Responsibilities:

• Continue evolving and operating our Agency Program, including updated GTM strategies, Agency Strategic value adds, Agency Incentives, Co-marketing etc..
• Define opportunity coverage and the appropriate trade-offs between depth and breadth over time, based on available staffing and highest impact sales deployment
• Lead deep-dive analyses to identify opportunities for revenue growth, market penetration, retention, sales productivity and product features
• Design and build our Agency Program Acquisition Strategy, lead gen engine and onboarding path
• Define, analyze and iterate on key performance indicators, trends and operating metrics on a constant basis
• Establish required roles, capabilities, workflows, and pod structure for each identified customer segment / lifecycle stage
• Structure incentive system for sellers that are aligned with the intended workflows and behaviors
• Design experiments and A/B tests to optimize our growth strategies
• Partner with Ops, Finance, and Sales to develop sales programs and client incentives
• Present findings and recommendations to senior management during monthly business reviews and other forums
• Establish work driver model and ROI of our sales resources
  
  

Qualifications

• 6+ years experience of could be in GTM, strategy and operations, business development, sales strategy, sales operations, high-growth startup
• Keen understanding of Sales motions, from top funnel lead gen to long term value sustainability, combining strong analytical chops with a deep understanding of real-life seller and customer dynamics
• Proven track record of driving top line growth via strategic initiatives in a global, fast paced setting
• Ability to challenge and persuade cross-functional audiences to act - from peers around the org to senior executives
• Bonus points:
• Experience in the adtech, performance marketing, retail media, or machine learning space
• Experience working with Agencies
• Past work in a fast-paced startup environment
  

Our Compensation And Benefits (for United States Residents Only)

In accordance with various state laws, the range provided is a reasonable estimate of the base pay for this role. The actual amount may be higher or lower, based on non-discriminatory factors such as experience, knowledge, skills, and abilities. We also offer a competitive benefits package.

Base Pay Range:

$147,200—$220,800 USD

Moloco Thrive: Benefits and Well-Being:

We take care of you and create the conditions for you to do the best work of your career. Through a lens of inclusion, we offer innovative benefits that empower our employees to take care of themselves and their families so they can do the best work of their lives. For an overview of our global benefits, click here.

Moloco Values

• Lead with Humility: Everyone’s voice is respected, valued, and heard. With humility, we become more open and accessible to each other. We win, lose, and learn together. Accountability and feedback are essential to our success.
• Uncapped Growth Mindset: We see all situations as opportunities to learn, grow, and improve as individuals and as an organization. We seek diverse perspectives, encourage curiosity, and promote experimentation to push the boundaries of what’s possible.
• Create Real Value: We pursue the most impactful opportunities with rigor and integrity. We take intelligent risks and make disciplined trade-offs to maintain deep focus. We help our customers win by delivering durable value.
• Go Further Together: We’re one team working towards one mission and vision. We collaborate proactively and inclusively, involving the right people at the right time and in the right way. We strive to create a more equitable workplace. We won’t let each other fail.
  
  

Additional Resources:

• Moloco Company Blog
• Moloco Leadership
• Moloco Newsroom
  
  

Equal Opportunity:

Moloco is an equal opportunity employer. As we highly value diversity in our current and future employees, we do not discriminate (including in our hiring and promotion practices) on the basis of race, color, creed, religion, national origin, age, sex and gender, gender expression, and gender identity, sexual orientation, marital status, ancestry, physical or mental disability, military and veteran status, or any other characteristic protected by law.

Candidate Privacy Notice:

Your privacy matters to us. By applying, you acknowledge that you’ve reviewed our Candidate Privacy Notice.

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Design, Art/Creative, and Information Technology

• Industries

  Advertising Services

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