GTM Data Analyst: AI-Driven Marketing Insights

Deepgram; San Francisco (CA); On-site; USD 120,000 - 180,000; Full time

Job summary

Deepgram is seeking a Marketing & GTM Data Analyst to build and own the analytics function, delivering weekly reports and AI-enabled insights across Marketing, Product, SDR, AE, Partnerships, and RevOps. You will define KPI calculations, measure campaigns, and shape attribution practices to guide growth decisions.

You will partner with cross-functional teams to create scalable dashboards, ensure data quality, and drive data-driven decisions in a fast-paced AI-focused environment.

Qualifications

• Turns vague requests into clear, answerable questions before touching data.
• Understands the B2B funnel and how marketing, product-led, partner, SDR, and AE motions interact.
• Writes strong SQL directly in a data warehouse and across Salesforce objects.
• Reconciles messy data across systems and fixes root causes instead of patches.
• Has owned or improved a multi-touch attribution setup and reconciled with CRM data.
• Evaluates or tunes lead, PQL, or account scoring models and measures impact.
• Operates AI-native analytics: builds AI agents/workflows and writes evaluation context.
• Builds dashboards and recurring reports with a leadership-ready narrative.

Responsibilities

• Automate recurring GTM analytics with Decision Intelligence and AI agents for weekly reporting and score checks.
• Own Marketing and GTM KPI definitions, calculations, and weekly leadership reports.
• Measure campaigns and SDR/AE plays from first touch to closed won with cohort analysis.
• Create reusable reporting templates with consistent definitions and time windows.
• Own attribution practices (Dreamdata, multi-touch) and reconcile with Salesforce and HubSpot.
• Evaluate MQL, PQL, and account scoring models and monitor precision and lift.
• Define partner and business development performance, including pipeline by tier.
• Define GTM data sources and write semantic context for AI analytics agents.

Skills

SQL

Dashboarding

Python

dbt

CRM reporting

Data storytelling

Tools

Dreamdata

HubSpot

Salesforce

HockeyStack

Bizible

n8n

Job description

Deepgram is seeking a Marketing & GTM Data Analyst to build and own the analytics function, delivering weekly reports and AI-enabled insights across Marketing, Product, SDR, AE, Partnerships, and RevOps. You will define KPI calculations, measure campaigns, and shape attribution practices to guide growth decisions.

You will partner with cross-functional teams to create scalable dashboards, ensure data quality, and drive data-driven decisions in a fast-paced AI-focused environment.