GTM & CRM Specialist: Monetization & Growth (AI-Native)

Shopback 2; New York (NY); On-site; USD 65,000 - 90,000; Full time

Job summary

ShopBack Group in the U.S. is hiring for a junior role focused on monetization, CRM, and product marketing. You will partner with the General Manager and cross-functional teams to drive end-to-end campaigns and growth initiatives from strategy to results.

You will collaborate with Business Development on monetization, Growth on strategy, and Marketing Ops to execute campaigns. Relocation support is provided for successful candidates and the position is based in Austin, Texas.

Qualifications

• Fresh graduate or early-career (0-2 years) in business, economics, marketing, or a related field.
• Prior experience in marketing ideally in a startup/growth environment.
• AI-native mindset and fluency in using AI tools as a core working approach.
• Strong business acumen with curiosity and intuition for campaigns and funnels.
• Comfortable being closely coached and growing into more independence over time.

Responsibilities

• Own monetization strategy for app, web, and browser extension, in direct partnership with Business Development.
• Manage the CRM journey end-to-end: acquisition, activation, retention, and win-back.
• Enhance product marketing: sign-up flow optimization, feature launches, and upgrades.
• Own core marketing systems, including Needle and Braze.
• Support campaigns end-to-end: set strategy, brief work, and ensure results from idea through iteration.
• Translate platform and customer data into GTM strategy and shape campaigns accordingly.
• Partner cross-functionally with Growth, Business Development, and Product on launches requiring GTM involvement.

Skills

AI-native

Business acumen

Data-driven

CRM understanding

Education

Bachelor's degree in marketing or related field

Tools

Braze

Iterable

SQL

Job description

ShopBack Group in the U.S. is hiring for a junior role focused on monetization, CRM, and product marketing. You will partner with the General Manager and cross-functional teams to drive end-to-end campaigns and growth initiatives from strategy to results.

You will collaborate with Business Development on monetization, Growth on strategy, and Marketing Ops to execute campaigns. Relocation support is provided for successful candidates and the position is based in Austin, Texas.