GTM Specialist (Marketing) - Based in Austin, Texas (Relocation Support Provided)

ShopBack; New York (NY); On-site; USD 60,000 - 90,000; Full time

Job summary

ShopBack in Austin, TX, is seeking a junior marketer to own monetization, CRM, and product marketing initiatives. You will partner with the GM and cross-functional teams to drive campaigns from strategy to results and to translate customer data into early GTM action.

You will work closely with Growth, Business Development, and Marketing Ops, balancing hands-on execution with learning and growth in a fast-paced, startup-like environment.

Qualifications

• 0-2 years of business, economics, marketing or related field.
• AI-native approach to work and tooling.
• Strong business acumen and marketing curiosity.
• Willingness to be closely coached and grow into independence.
• High ownership and drive with data-driven decision making.
• Analytical mindset with ability to translate data into actionable campaigns.

Responsibilities

• Own and support monetization strategy for app, web, and browser extension with cross-functional partners.
• Manage CRM journey end-to-end: acquisition, activation, retention, win-back.
• Enhance product marketing through sign-up flow optimization and feature launches.
• Oversee core marketing systems like Needle and Braze.
• Lead end-to-end campaigns from strategy through measurement and iteration.
• Translate platform data into GTM strategy and executable campaigns.
• Collaborate with Growth, Business Development, and Product on GTM launches.

Skills

Monetization

CRM

Product marketing

Campaign management

GTM strategy

Data analysis

AI-native mindset

Education

Business / Economics / Marketing (0-2 years)

Tools

Braze

Iterable

SQL

Job description

Our Journey

The ShopBack Group is Asia-Pacific’s leading shopping, rewards, and payments platform, serving over 20 million active members across 13 markets. In 2025, the Group continued its global growth with its expansion into North America. Driven by the vision to make every day more rewarding, ShopBack is dedicated to saving members money and time, and delivering delight every day. The platform also enables merchants and brands to engage with their members in a cost-effective manner. Founded in 2014, ShopBack now powers over US$5.5 billion in annual sales for over 20,000 online and in-store partners, and has rewarded shoppers with more than US$900 million (over S$1 billion) in Cashback to date. Through its innovative offerings, ShopBack continues to create value for both members and merchants. Notably, its payment solution, ShopBack Pay, offers members a convenient and rewarding payment option at checkout.

About the Role

This is a single AI-native seat that owns monetization, CRM, and product marketing, and directs campaigns end-to-end from strategy through results. You'll work very closely with the General Manager and cross-functional counterparts day-to-day, especially in your first 6-12 months, as your strategic judgment and independence develop.

You'll be one of the most cross-functional people in the US org: partnering with Business Development on monetization, with Growth on campaign strategy, and with Marketing Ops to bring campaigns to life.

Note: This role is based inAustin, Texas. Relocation support will be provided for successful candidates.

What You'll Own

• Own and support monetization strategy for app, web, and browser extension, in direct partnership with the Business Development team.

• Manage the CRM journey end-to-end: acquisition, activation, retention, and win-back.

• Enhance product marketing: sign-up flow optimization, new feature launches, and upgrades to existing features.

• Own our core marketing systems, including Needle and Braze.

• Support campaigns end-to-end: set the strategy, brief the work, and stay accountable for results, from idea through measurement and iteration.

• Translate platform and customer data into GTM strategy, then shape the campaigns that bring that strategy to life.

• Partner cross-functionally with Growth, Business Development, and Product on launches that require GTM's involvement.

Essentials to Succeed

• Fresh graduate or early-career (0-2 years) in business, economics, marketing, or a related field.

• Prior experience in marketing ideally in a startup/growth environment.

• AI-native. You already use AI tools as your default way of working, not as a novelty. You'll be expected to operate at a fluency level the rest of the org is actively building toward.

• Strong business acumen with genuine marketing curiosity and intuition. You notice why a campaign, funnel, or feature works and want to know how to make the next one work better.

• Comfortable being closely coached. This is a junior seat working shoulder-to-shoulder with the General Manager; you should want that level of proximity and be ready to grow into more independence over time.

• High ownership, low ego. Equally comfortable in the strategy conversation and in the details when it's needed.

• Data-driven decision-maker with strong analytical skills.

Nice to Have

• Prior experience with CRM platforms (Braze, Iterable, or similar).

• Familiarity with e-commerce, fintech, or rewards/cashback business models.

• Comfort with SQL or a similar data-querying tool.

ShopBacker Traits

• Agency - We take ownership and act, rather than waiting for permission. When something's blocking progress, we find a way through it and follow through until it's done.
• Judgement- We aim for high-impact decisions, not just easy wins, and we put the bigger picture ahead of individual interests. That means moving quickly and confidently, while staying thoughtful about when a call really matters.
• Learning Velocity - We pick up new skills fast and let go of old habits just as quickly when something better comes along. We benchmark ourselves against the best and keep raising our own bar.
• Tenacity - We stay in it when things get hard, keeping a level head under pressure. We debate openly before deciding, then commit fully — and support each other along the way.

What's in it for ShopBackers

• Career growth opportunities to take on greater challenges that help you realise your ambitions.
• Be part of a winning team on a journey to global scale.
• Competitive compensation based on performance.
• Candid, open, and collaborative culture where feedback is valued.