GTM Automation Engineer, Outbound Marketing

Wing Assistant; Town of Poland (NY); On-site; USD 39,060 - 72,540; Full time

Benefits offered by this job

Competitive salary

Remote-first team

High autonomy

Job summary

A leading virtual talent company is seeking a full-time GTM Automation Engineer to architect and optimize outbound growth systems. The role involves building Clay workflows, managing email infrastructures, and conducting high-velocity experiments. Candidates should possess expert-level Clay experience, strong analytical skills, and the ability to write effective outbound copy. This is a hybrid position offering competitive salary and a high degree of autonomy, working directly with the CEO.

Qualifications

• Expert in Clay with advanced formulas and automations.
• Experience running large-scale outbound campaigns.
• Strong data skills, including normalization and schema design.

Responsibilities

• Own the entire outbound automation machine.
• Build advanced Clay workflows and integrate tools.
• Ship outbound experiments and measure results.

Skills

Expert-level Clay experience

Strong experience with Apollo

Ability to write clean, concise outbound copy in English

Strong analytical mindset

Tools

Python

JavaScript

Email verification tools

Job description

About Wing

Wing is one of the world’s largest virtual talent companies, venture-backed and based in San Francisco. Leveraging our global scale, millions of applicants, and deep operational expertise, we’re now building next-generation AI and automation products. Across both sides of our business, we help companies automate workflows, scale revenue, and unlock world‑class global talent.

About the Role

We are hiring a full‑time GTM Automation Engineer to architect, automate, and optimize our outbound growth systems. This is a hybrid role combining Clay automation expertise, light engineering, outbound infrastructure, experimentation, and crisp copywriting.

You will build and maintain the machine behind our outbound engine: Clay workflows, enrichment pipelines, domain infrastructure, multi‑tool integrations, personalization systems, and data dashboards. You will run high‑velocity experiments, write conversion‑focused outbound copy, troubleshoot deliverability, and scale sending volume across hundreds of thousands of leads.

You will work closely with our marketing, product, and sales teams - but you will own your domain with a high degree of autonomy. The systems you build will directly drive pipeline, revenue, and go‑to‑market strategy. This is a highly technical, high‑leverage role that sits at the intersection of engineering and growth. The impact you make here will be massive.

Responsibilities

You will own the entire outbound automation machine, including:

1. Clay Workflows & Lead Infrastructure

• Build advanced Clay workflows for scraping, enrichment, verification, scoring, routing, and personalization
• Use APIs, webhooks, and custom code steps to automate data pipelines
• Create ICP logic, trigger systems, and multi‑step lead flows

2. Multi‑Domain Email Infrastructure, Deliverability, Verification

• Set up hundreds, up to thousands of domains, warming, DNS, DMARC, DKIM, SPF
• Build scalable campaign systems in Instantly using Apollo data
• Know the ins and outs of email verification: LeadMagic, BounceBan, and more
• Maintain deliverability and sending health across all domains
• Implement verification, cleansing, and bounce prevention

3. Experiments & Optimization

• Ship several outbound experiments per week, measure results
• Test variations of copy, subject lines, offers, personas
• Build dashboards to track open → reply → meeting → revenue
• Identify bottlenecks and improve system performance continuously

4. Copywriting & Messaging

• Write clear outbound emails and short‑form sequences
• Use Clay’s AI rewriting + dynamic variables for deep personalization
• Create persona‑based messaging frameworks

5. Data & Engineering Tasks

• Write small scripts (Python, JavaScript) when neededIntegrate tools through API calls and workflows
• Clean, transform, and normalize data
• Maintain accurate metrics and reporting

Outcomes You Will Be Accountable For

• Scaling outbound sending volume from 5k → 50k → 250k+ emails/month
• Improving reply rates and meeting‑booked rates through experimentation
• Reducing cost per qualified meeting
• Building a predictable outbound funnel that feeds Sales every day
• Ensuring strong deliverability across all domains and systems
• Automating manual steps so the outbound engine becomes self‑sustaining

Requirements

Must‑Have

• Expert‑level Clay experience (advanced formulas, automations, integrations)
• Strong experience with Apollo and Instantly
• Ability to write clean, concise outbound copy in English
• Experience setting up email domains, DNS, verification, warming
• Ability to write scripts with Python/JS
• Strong data skills (normalization, dedupe, cleansing, schema design)
• Experience running large‑scale outbound campaigns
• Strong analytical and experimentation mindset
• Portfolio/GitHub/work samples showing past automation work

Nice‑to‑Have

• Experience with CRMs (HubSpot, Pipedrive, Salesforce)
• Experience in B2B SaaS outbound
• Built outbound systems sending 100k–1M+ emails/month
• Experience with dashboards (Looker Studio, Retool, Metabase)
• Familiarity with web scraping tools and unofficial APIs

Who You Are

• You think in systems and flows
• You get excited about automating something that used to take hours
• You are comfortable working in a high‑velocity environment
• You enjoy solving messy data problems
• You can write copy and write scripts
• You like shipping experiments, not sitting in meetings
• You want ownership - not micromanagement

Why Work With Us

• Work directly with the CEO (fast decisions, zero bureaucracy)
• Build one of the most advanced outbound engines in the world
• Competitive salary for top talent
• Remote‑first team
• High autonomy, high speed
• Massive growth opportunity

$3,500 - $6,500 a month