GSI Partner Marketing Manager

Kforce Inc; San Francisco (CA); On-site; USD 140,000 - 190,000; Full time

Job summary

Kforce is seeking a Global Systems Integrator (GSI) Partner Marketing Manager in San Francisco, CA. You will own joint marketing with GSIs, translating priorities into go-to-market plans that drive demand, enterprise pipeline, and product adoption, while shaping how Kforce engages with GSIs as a partner ecosystem.

You’ll set annual strategies, build compelling messaging, and run targeted programs across events, content, and campaigns to accelerate opportunities.

Qualifications

• 8-10 years of B2B marketing experience in global services, consulting, or GSI ecosystem.
• Experience with GSIs, executive relationships, and account planning.
• Proven ability to build joint go-to-market strategies and measurable enterprise pipeline.

Responsibilities

• Set annual joint marketing strategies and success measures with GSI partners.
• Develop joint messaging and industry-specific narratives.
• Run programs (events, campaigns, content, webinars) to generate enterprise pipeline.
• Build relationships with partner marketing leaders and CMOs to drive execution.
• Collaborate across Alliances, Sales, Solutions, and Marketing to activate joint plans.
• Measure partner-sourced and partner-influenced pipeline and ROI.

Skills

B2B Marketing

GSIs

Partnerships

Campaigns

Pipeline

Account Planning

Executive Relationships

Marketing Strategy

Analytics

Cross-functional Leadership

Job description

Responsibilities Kforce has a client in San Francisco, CA that is seeking a GSI Partner Marketing Manager. Team Overview: Project Description The Global Partner Marketing Manager for GSIs will own joint marketing with a portfolio of strategic global systems integrators. You'll translate our priorities and each partner's strengths into focused go-to-market plans that create demand, generate and accelerate enterprise pipeline, and expand product adoption. You'll also help define how our company engages and invests in GSIs as our partner ecosystem grows. We're looking for people with passion, grit, and integrity. You're encouraged to apply even if your experience doesn't precisely match the job description. Your skills and passion will stand out-and set you apart-especially if your career has taken some extraordinary twists and turns. We welcome diverse perspectives and people who think rigorously and aren't afraid to challenge assumptions. Duties/Day to Day Overview:

• Set annual joint marketing strategies, plans, objectives, and success measures with strategic GSI partners
• Develop clear joint messaging, value propositions, and industry- or solution-specific narratives that connect our capabilities with each partner's expertise
• Run focused programs-including executive events, account-based campaigns, content, webinars, and field activations-that generate qualified enterprise pipeline and help advance opportunities
• Build trusted relationships with partner marketing leaders, alliance executives, practice leaders, and CMOs to align priorities and drive execution
• Work across Alliances & Channels, Sales, Solutions, Professional Services, and Marketing to activate joint account plans and integrate GSIs into campaigns
• Allocate partner-marketing investments thoughtfully and measure partner-sourced and partner-influenced pipeline, opportunity progression, adoption, and return on investment

Responsibilities Kforce has a client in San Francisco, CA that is seeking a GSI Partner Marketing Manager. Team Overview: Project Description The Global Partner Marketing Manager for GSIs will own joint marketing with a portfolio of strategic global systems integrators. You'll translate our priorities and each partner's strengths into focused go-to-market plans that create demand, generate and accelerate enterprise pipeline, and expand product adoption. You'll also help define how our company engages and invests in GSIs as our partner ecosystem grows. We're looking for people with passion, grit, and integrity. You're encouraged to apply even if your experience doesn't precisely match the job description. Your skills and passion will stand out-and set you apart-especially if your career has taken some extraordinary twists and turns. We welcome diverse perspectives and people who think rigorously and aren't afraid to challenge assumptions. Duties/Day to Day Overview:

• Set annual joint marketing strategies, plans, objectives, and success measures with strategic GSI partners
• Develop clear joint messaging, value propositions, and industry- or solution-specific narratives that connect our capabilities with each partner's expertise
• Run focused programs-including executive events, account-based campaigns, content, webinars, and field activations-that generate qualified enterprise pipeline and help advance opportunities
• Build trusted relationships with partner marketing leaders, alliance executives, practice leaders, and CMOs to align priorities and drive execution
• Work across Alliances & Channels, Sales, Solutions, Professional Services, and Marketing to activate joint account plans and integrate GSIs into campaigns
• Allocate partner-marketing investments thoughtfully and measure partner-sourced and partner-influenced pipeline, opportunity progression, adoption, and return on investment

Requirements 8-10 years of B2B marketing experience in global services, consulting, systems integration, or the broader GSI ecosystem A strong understanding of how global services firms make money, organize around industries and technologies, set alliance priorities, and operate across regions Experience working with or inside GSIs, with a practical understanding of how they sell-from executive relationships and account planning through solution development, pipeline creation, delivery, and managed services Experience building joint go-to-market strategies, messaging, industry propositions, and campaigns that produce measurable enterprise pipeline and revenue outcomes A track record of measuring and improving partner-marketing performance, including partner-sourced and partner-influenced pipeline Ability to navigate complex global organizations and align senior stakeholders across alliances, sales, marketing, practices, industries, and regions

• 8-10 years of B2B marketing experience in global services, consulting, systems integration, or the broader GSI ecosystem
• A strong understanding of how global services firms make money, organize around industries and technologies, set alliance priorities, and operate across regions
• Experience working with or inside GSIs, with a practical understanding of how they sell-from executive relationships and account planning through solution development, pipeline creation, delivery, and managed services
• Experience building joint go-to-market strategies, messaging, industry propositions, and campaigns that produce measurable enterprise pipeline and revenue outcomes
• A track record of measuring and improving partner-marketing performance, including partner-sourced and partner-influenced pipeline
• Ability to navigate complex global organizations and align senior stakeholders across alliances, sales, marketing, practices, industries, and regions

Nice To Haves A bias toward action, sound judgment, and the ability to create structure in ambiguous environments The ability to connect broad business objectives to a focused strategy and follow through on the details required to execute it A collaborative working style and the ability to create clarity when responsibilities or priorities are not obvious Strong analytical skills and the ability to use data to make decisions and improve programs Clear executive communication and the ability to influence senior stakeholders at the company and within large partner organizations

• A bias toward action, sound judgment, and the ability to create structure in ambiguous environments
• The ability to connect broad business objectives to a focused strategy and follow through on the details required to execute it
• A collaborative working style and the ability to create clarity when responsibilities or priorities are not obvious
• Strong analytical skills and the ability to use data to make decisions and improve programs
• Clear executive communication and the ability to influence senior stakeholders at the company and within large partner organizations

The pay range is the lowest to highest compensation we reasonably in good faith believe we would pay at posting for this role. We may ultimately pay more or less than this range. Employee pay is based on factors like relevant education, qualifications, certifications, experience, skills, seniority, location, performance, union contract and business needs. This range may be modified in the future.

We offer comprehensive benefits including medical/dental/vision insurance, HSA, FSA, 401(k), and life, disability & ADD insurance to eligible employees. Salaried personnel receive paid time off. Hourly employees are not eligible for paid time off unless required by law. Hourly employees on a Service Contract Act project are eligible for paid sick leave.

Note: Pay is not considered compensation until it is earned, vested and determinable. The amount and availability of any compensation remains in Kforce's sole discretion unless and until paid and may be modified in its discretion consistent with the law.

This job is not eligible for bonuses, incentives or commissions.

Kforce is an Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, pregnancy, sexual orientation, gender identity, national origin, age, protected veteran status, or disability status.