Growth Strategy Editor, Free Expression
Dow Jones
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Benefits offered by this job
Job summary
Dow Jones is seeking a Growth Strategy Editor for Free Expression, the daily newsletter from The Wall Street Journal's Opinion pages. You will own audience growth, building a scalable Substack engine to acquire and retain readers while preserving editorial credibility.
The role sits in our NYC office and collaborates across editorial, product, marketing and analytics. You will lead distribution experiments, partner with editors to sharpen themes, and develop contributor-led franchises to drive
Qualifications
- Significant experience in audience development or newsletter growth.
- Proven ability to grow an audience on Substack or similar platforms.
- Strong editorial judgment and data-driven approach.
Responsibilities
- Own the growth strategy for Free Expression, targeting ~2,500 net-new Substack readers weekly.
- Make Substack native: homepage, Notes, comments, recommendations, cross-promotion and community.
- Test channels, partnerships and segments; turn successful tactics into repeatable playbooks.
- Collaborate with Opinion editors/writers to sharpen anchor themes and publishing cadence.
- Identify contributors and help build audience brands across bylines, audio, video, and events.
- Track performance across Substack, site and social; run experiments to improve metrics.
- Link audience gains to subscription outcomes and inform future paid modeling.
Skills
Job description
The Wall Street Journal is a global news organization that provides leading news, information, commentary and analysis. The Wall Street Journal engages readers across print, digital, mobile, social, podcast and video. Building on its heritage as the preeminent source of global business and financial news, the Journal includes coverage of U.S. & world news, politics, arts, culture, lifestyle, sports, and health. It holds 38 Pulitzer Prizes for outstanding journalism. The Wall Street Journal is published by Dow Jones, a division of News Corp (Nasdaq: NWS, NWSA; ASX: NWS, NWSLV).
The Wall Street Journal is a global news organization that provides leading news, information, commentary and analysis. The Wall Street Journal engages readers across print, digital, mobile, social, podcast and video. Building on its heritage as the preeminent source of global business and financial news, the Journal includes coverage of U.S. & world news, politics, arts, culture, lifestyle, sports, and health. It holds 38 Pulitzer Prizes for outstanding journalism. The Wall Street Journal is published by Dow Jones, a division of News Corp (Nasdaq: NWS, NWSA; ASX: NWS, NWSLV).
The WSJ Opinion section has long served as a forum for intelligent, values‑driven commentary, dedicated to advocating a consistent philosophy that can be summed up as 'free markets, free people.' While we aim to persuade, every word we publish is the product of rigorous reporting, research and debate. WSJ Opinion offers sharp, original analysis and strong points of view on the news of the day.
Free Expression is a daily newsletter on American life, politics, and culture from the Opinion pages of The Wall Street Journal. With over 100K highly engaged readers, we are looking for someone to build a direct audience relationship that starts with free reach and leads to paid value.
The Growth Strategy Editor will own the audience‑growth strategy for the newsletter, with particular responsibility for turning Substack into a scalable engine for acquisition and engagement. The role sits where editorial, audience, product, marketing, and contributor development meet, and is accountable for reaching, converting, and retaining new audiences well beyond the existing WSJ ecosystem while protecting the editorial distinctiveness and credibility that set Free Expression apart. This role works in our NYC office.
- Own the Free Expression growth strategy — the plan, goals, and operating cadence for acquiring, engaging, converting, and retaining readers — building toward a target of roughly 2,500 net‑new Substack readers per week.
- Make Free Expression native to Substack: own the homepage, Notes, comments, recommendations, cross‑promotion, and community, and use recommendation swaps, restacks, cross‑posting, and contributor‑led promotion to compound reach.
- Test new distribution channels, partnerships, and audience segments, and turn what works into a repeatable playbook that can inform future Dow Jones newsletter products.
- Partner with Opinion editors and writers to sharpen the newsletter’s anchor themes and point of view, give each edition a clear reason to run that day, and build recurring franchises and publishing rhythms readers learn to anticipate.
- Identify high‑potential contributors and help turn them into recognizable audience brands, with activation across bylines, promotion, community, audio, video, and live events.
- Track performance across Substack, the newsletter, the site, and social — list growth, acquisition source, engagement, conversion, and churn — and run experiments that improve content, packaging, cadence, and promotion.
- Judge growth by quality as well as volume, and work with analytics, product, marketing, and finance to connect audience gains to subscription outcomes, including the decision framework for a future paid model.
- Significant experience in audience development, newsletter growth, digital publishing, creator media, platform strategy, or a related field.
- Demonstrated experience growing an audience on Substack or a comparable platform, with deep familiarity with its mechanics — recommendations, Notes, restacks, cross‑promotion, comments, and community.
- Strong editorial judgement, including the ability to distinguish content that is merely popular from content that builds a durable reader relationship.
- Strong analytical skills and comfort working with audience data, dashboards, experimentation, and performance metrics.
- The ability to work effectively across editorial, product, marketing, analytics, and commercial teams without formal authority.
- Excellent writing, editing, packaging, and communication skills.
- Experience developing contributor-, creator-, or talent‑led franchises.
- Experience connecting audience growth to subscription and retention outcomes.
- A genuine interest in independent voices, ideas, debate, and the role of journalism in a free society.
- Comprehensive Healthcare Plans
- Paid Time Off
- Retirement Plans
- Comprehensive Insurance Plans
- Lifestyle Programs & Wellness Resources
- Education Benefits
- Family Care Benefits & Caregiving Support
- Commuter Transit Program
- Subscription Discounts
- Employee Referral Program
- Financial Health Programs
- Cybersecurity Protection
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, national origin, protected veteran status, disability status or any other protected characteristic under applicable law. EEO/Disabled/Vets
We are committed to providing reasonable accommodation for qualified individuals with disabilities in our job application and/or interview process. If you need assistance or accommodation in completing your application or participating in an interview due to a disability, email us at talentresourceteam@dowjones.com. Please put "Reasonable Accommodation" in the subject line and provide a brief description of the type of assistance you need. This inbox will not be monitored for application status updates.
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Non-Union role
We’re committed to offering competitive and flexible compensation to attract top talent. This pay range reflects our good faith estimate for the role and may vary based on a candidate’s experience, skills, location, and other relevant factors.
For bonus-eligible roles, targets are determined based on multiple considerations, including market benchmarks and individual contributions.
For benefits-eligible roles, we offer a comprehensive and competitive benefits package covering health, retirement, wellbeing, and more, along with optional benefits to meet the diverse needs of our employees.
Dow Jones is a global provider of news and business information, delivering content to consumers and organizations around the world across multiple formats, including print, digital, mobile and live events. Dow Jones has produced unrivaled quality content for more than 130 years and today has one of the world’s largest newsgathering operations globally.
It is home to leading publications and products including the flagship Wall Street Journal, America’s largest newspaper by paid circulation; Barron’s, MarketWatch, Mansion Global, Financial News, Dow Jones Risk & Compliance and Dow Jones Newswires. Dow Jones is a division of News Corp (Nasdaq: NWS, NWSA; ASX: NWS, NWSLV).
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