Growth Strategist

TieTalent; New York (NY); On-site; USD 90,000 - 140,000; Full time

Job summary

Join a leading company as a Growth Strategist, focusing on innovative marketing strategies to drive membership growth. You'll work alongside a talented creative team to develop engaging campaigns and optimize customer interactions. The ideal candidate should have at least 3 years of experience in brand marketing or growth marketing, with strong analytical skills to translate research into actionable insights.

Qualifications

• 3+ years in brand strategy or growth marketing.
• Strong analytical skills translating data into insights.
• Ability to thrive in a dynamic work environment.

Responsibilities

• Develop campaigns to grow customer membership.
• Collaborate with creative teams for campaign execution.
• Optimize customer acquisition interactions and landing pages.

Skills

Brand Strategy

Analytical Skills

Research

Data Analysis

Job description

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About

Summary:

Book of the Month is seeking to hire a creative strategist who will help accelerate our growth efforts and elevate our brand. As a Growth Strategist, you will be responsible for development and deployment of campaigns and programs that successfully grow our membership. This is an excellent opportunity for a growth-minded individual to integrate the strategic aspects of consumer marketing with the conceptual aspects of brand storytelling.

What you'll do...

• Generate insights about our customer, product, and market through various research methods, and use these insights to develop compelling campaign strategies and creative briefs that increase new enrolls.
• Work collaboratively with a tightly integrated creative team to develop campaigns that drive growth referenced above, including participating in creative concepting and briefing.
• Manage creative testing across our social media ads and influencer channels.
• Work closely with the product team to create and optimize landing pages, enrollment funnels, and the other on-site interactions that are part of customer acquisition.
• Act as a curator of culture, staying ahead of new ideas, broader trends, and industry shifts, and recommend strategic changes to acquisition efforts as needed.
• Serve as a brand steward and thought partner to senior leadership, working closely with them in an iterative fashion to drive the best outcomes for the business.
  
  

What you should have...

• 3+ years of experience across some combination of the following:
• Brand strategy/brand marketing role at an agency or in-house
• Growth marketing at a DTC or tech enabled service/app/marketplace where the primary transaction happens online.
• Deep understanding of brand positioning, storytelling, messaging development, and audience segmentation, and how that applies across the full-stack of customer acquisition opportunities.
• Strong analytical skills and experience translating research and data into clear and compelling insights that drive creative strategies.
• Experience briefing a creative team on a concept, and experience providing feedback to creatives to improve the alignment of the concept and the final product.
• Extremely high-standards for your own work product and the work product of others.
• Passion about reading fiction aligned with BOTM taste as a primary source of entertainment and enjoyment.
• Ability to perform in a highly iterative and dynamic work environment.
• Entrepreneurial drive, and comfort jumping quickly into projects with limited direction.
  

Salary Range: 90,000 - $140,000

Nice-to-have skills

• Brand Strategy
• Analytical Skills
• Research
• Data Analysis
• New York, New York
  
  

Work experience

• Brand Specialist / Manager
• Inbound
• Other Sales
  
  

Languages

• English

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing and Sales

• Industries

  Technology, Information and Internet

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