3 days ago Be among the first 25 applicants
Lensa is the leading career site for job seekers at every stage of their career. Our client, Book of the Month, is seeking professionals in New York, NY. Apply via Lensa today!
Summary
Book of the Month is seeking to hire a creative strategist who will help accelerate our growth efforts and elevate our brand. As a Growth Strategist, you will be responsible for development and deployment of campaigns and programs that successfully grow our membership. This is an excellent opportunity for a growth-minded individual to integrate the strategic aspects of consumer marketing with the conceptual aspects of brand storytelling.
What you’ll do…
- Generate insights about our customer, product, and market through various research methods, and use these insights to develop compelling campaign strategies and creative briefs that increase new enrolls.
- Work collaboratively with a tightly integrated creative team to develop campaigns that drive growth referenced above, including participating in creative concepting and briefing.
- Manage creative testing across our social media ads and influencer channels.
- Work closely with the product team to create and optimize landing pages, enrollment funnels, and the other on-site interactions that are part of customer acquisition.
- Act as a curator of culture, staying ahead of new ideas, broader trends, and industry shifts, and recommend strategic changes to acquisition efforts as needed.
- Serve as a brand steward and thought partner to senior leadership, working closely with them in an iterative fashion to drive the best outcomes for the business.
What you should have…
- 3+ years of experience across some combination of the following:
- Brand strategy/brand marketing role at an agency or in-house
- Growth marketing at a DTC or tech enabled service/app/marketplace where the primary transaction happens online.
- Deep understanding of brand positioning, storytelling, messaging development, and audience segmentation, and how that applies across the full-stack of customer acquisition opportunities.
- Strong analytical skills and experience translating research and data into clear and compelling insights that drive creative strategies.
- Experience briefing a creative team on a concept, and experience providing feedback to creatives to improve the alignment of the concept and the final product.
- Extremely high-standards for your own work product and the work product of others.
- Passion about reading fiction aligned with BOTM taste as a primary source of entertainment and enjoyment.
- Ability to perform in a highly iterative and dynamic work environment.
- Entrepreneurial drive, and comfort jumping quickly into projects with limited direction.
Salary Range: 90,000 - $140,000
Powered by JazzHR
Seniority level
Seniority level
Mid-Senior level
Employment type
Job function
Job function
Marketing and SalesIndustries
IT Services and IT Consulting
Referrals increase your chances of interviewing at Lensa by 2x
Get notified about new Growth Consultant jobs in New York, NY.
New York, NY $105,000.00-$120,000.00 3 days ago
New York, NY $90,000.00-$140,000.00 1 week ago
Digital Growth Strategist (Entry-Level) | Beauty & Wellness | Remote/Hybrid
Enterprise Growth Strategist (Customer Success)
Interim Director of Growth Marketing (Full-Time, Retained Consultant)
New York, NY $100,000.00-$170,000.00 1 week ago
New York, NY $135,000.00-$160,000.00 1 week ago
New York, NY $50,000.00-$120,000.00 2 months ago
New York, NY $50,000.00-$120,000.00 1 month ago
Jersey City, NJ $50,000.00-$120,000.00 1 month ago
New York City Metropolitan Area $100,000.00-$110,000.00 1 week ago
New York, NY $129,000.00-$175,000.00 2 weeks ago
Customer Success Manager - Digital (Buy Side)
New York, NY $50,000.00-$185,000.00 1 week ago
Manager, Marketing Strategy - Health Care Delivery Growth
Demand Generation & Growth Marketing Strategist
Hoboken, NJ $50,000.00-$120,000.00 2 months ago
Customer Success Manager - Digital (Sell Side)
New York, NY $50,000.00-$185,000.00 1 week ago
We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.