Growth Product Designer: Pricing, Checkout & Upsell

Madrona Venture Labs; United States; Remote; USD 110,000 - 170,000; Full time

Job summary

Runway is seeking a Product Designer to own revenue-facing surfaces—pricing, upgrade paths, checkout—and partner with growth engineering, product, and data to translate ARR goals into testable design changes.

You'll design flows and high-fidelity UI for web products, read and learn from quantitative experiments, and mentor other designers while maintaining visual consistency across growth surfaces.

Qualifications

• Experience designing product surfaces tied directly to revenue and can point to what moved ARR, conversion, or expansion revenue in a past role
• Comfort running and reading quantitative experiments, not just shipping a single "best" design
• Experience designing flows, prototypes and high-fidelity UI's for web products, with strong visual design skills
• Experience delivering and iterating fast in close collaboration with engineering, and product teams
• Ability and flexibility to iterate fast and often
• Comfortable picking up unfamiliar parts of the product rather than waiting to be assigned only what you already know
• Knowledge and understanding of the creative tool space
• Bonus points if you have experience creating functional prototypes using AI tools (Claude Code, Cursor, etc.)
• At Runway, it's always a bonus if you have artistic and creative potential (particularly skills with video/audio editing, icon/typography design, illustration, etc.)

Responsibilities

• Own growth-critical surfaces (pricing pages, paywalls, upgrade prompts, and checkout flows) from concept through shipped, tested experiments
• Turn business goals like ARR growth, expansion revenue, and reduced churn into design hypotheses and interface changes you can test
• Design and read A/B tests and other experiments with growth engineering and data, iterating fast on what moves the numbers
• Collaborate closely with growth engineering and product to ship experiments quickly and turn winners into permanent product surfaces
• Contribute to visual and interaction consistency between growth surfaces and the rest of the product
• Set the design direction for Runway's growth surfaces and mentor other designers working in the funnel

Skills

Revenue-focused design

Quantitative intuition

Flow & prototype design

Collaboration with eng & product

Fast iteration

Adaptability

AI prototyping experience

Creative/visual ability

Tools

Claude Code

Cursor

Job description

Runway is seeking a Product Designer to own revenue-facing surfaces—pricing, upgrade paths, checkout—and partner with growth engineering, product, and data to translate ARR goals into testable design changes.

You'll design flows and high-fidelity UI for web products, read and learn from quantitative experiments, and mentor other designers while maintaining visual consistency across growth surfaces.