Growth PM, New Channels — Build Owned Customer Paths

Xe.com; United States; Hybrid; USD 140,000 - 180,000; Full time

Benefits offered by this job

Medical, Dental & Vision Insurance

401K Plan with Match

Employee Stock Purchase Plan

Paid Vacation / Sick Leave

Hybrid Work Schedule

Tuition Assistance

Growth Opportunities

Corporate gatherings, team events

Mental Health and Wellbeing

Volunteering day

Job summary

Xe.com is seeking a Growth PM for New Channels to turn an existing audience into customers through owned channels rather than paid media. You will own end-to-end channel creation, the referral program, and engagement initiatives to drive repeat visits and first transactions across Xe products.

You will collaborate with Marketing and regional revenue leaders, running small test budgets to prove channels and documenting outcomes for a clean handover when scalable. Hybrid work with global scope.

Qualifications

• Experience turning a product into a paid customer base through owned channels.
• Ability to design and test incentives while guarding against abuse.
• Ability to model inputs, conversions, cycle time, and scalability of channels.

Responsibilities

• Own new channels from concept to measurable results.
• Own the referral program end-to-end with design, tracking, payout, and abuse controls.
• Build engagement or identity-capture features to encourage repeat visits and retention.
• Lead path from engagement to first transaction on Xe products.
• Run small test budgets to validate channel viability before scaling.
• Handover successful channels to Marketing when repeatable and documented.

Skills

Acquisition channel

Funnels & loops

Incentive design

Engagement products

Job description

Xe.com is seeking a Growth PM for New Channels to turn an existing audience into customers through owned channels rather than paid media. You will own end-to-end channel creation, the referral program, and engagement initiatives to drive repeat visits and first transactions across Xe products.

You will collaborate with Marketing and regional revenue leaders, running small test budgets to prove channels and documenting outcomes for a clean handover when scalable. Hybrid work with global scope.