Growth & Performance Marketing (m/f/d)

UJAM Music Technology; United States; Hybrid; USD 69,000 - 127,000; Full time

Job summary

UJAM Music Technology seeks a Growth & Performance Marketer to connect data insights with scalable growth for a global creator community. You will translate analytics into campaigns that boost conversions and deepen brand enthusiasm.

You will own data-driven strategy, optimize funnels with GA4/Mixpanel, lead paid campaigns via an external agency, and enhance discoverability through SEO and AI search optimization.

Qualifications

• Experience in data-driven online marketing, growth hacking, or performance marketing in B2C SaaS/e-commerce/software.
• Deep understanding of analytics tools and funnel analyses.
• Hands-on experience with A/B testing and conversion experiments.
• Knowledge of SEO and AI/ML-driven search discovery.
• Proven track record managing ad campaigns and measuring performance.
• Operational email marketing experience with segmentation and automation.
• Fluent English; German is a plus.
• Based in Europe (ideally Germany) with hybrid/remote options.

Responsibilities

• Data-Driven Marketing & Strategy: drive performance data, optimize potential, guide campaigns to measurable growth.
• Analytics & Funnel Optimization: build dashboards with GA4/Mixpanel and monitor key metrics.
• Performance Marketing: manage external agency and optimize paid campaigns across channels.
• SEO & AI/LLM Visibility: improve discoverability with traditional SEO and AI search optimization.
• Email Marketing: design journeys, automation, and regular campaigns.

Skills

Data-driven marketing

Analytics

A/B testing

SEO & AI search

Performance marketing

Email marketing

English

German

Tools

GA4

Mixpanel

Job description

Your mission

As our Growth & Performance Marketer, you play a key role in building a lasting connection between UJAM and our global community of creators. You turn deep customer understanding and data-driven insights into scalable growth levers. Combining analytical clarity with strategic execution, you ensure that every campaign drives both measurable business results and genuine brand enthusiasm.

• Data-Driven Marketing & Strategy: Take responsibility for marketing performance data, structure optimization potentials, and continuously bring fresh impulses to the team to guide campaigns toward measurable results and scaled conversions.

• Analytics & Funnel Optimization: Utilize analytics tools like GA4 or Mixpanel to build transparent dashboards, critically monitor key metrics and provide data-driven insights as a basis for decision-making. Analyze and optimize user funnels to drive growth.

• Performance Marketing: Direct and challenge our external marketing agency, driving paid acquisition campaigns across digital channels to maximize performance.

• SEO & AEO/GEO (LLM Visibility): Lead discoverability across traditional search engines (SEO) and proactively optimize brand and product presence for AI search models and LLMs (Generative Engine Optimization / Answer Engine Optimization).

• Email Marketing: Develop strategies for email marketing, build automated journeys (e.g. onboarding, trial conversions, retention), and manage regular campaigns.

Your profile

Your Competencies

• Experience: Several years of solid experience in data-driven online marketing, growth hacking, or performance marketing (ideally within a B2C SaaS, e-commerce, or software environment).

• Data & Analytics: Deep understanding of analytics tools (e.g. GA4, Mixpanel), funnel analyses, and conversion rate optimization.

• A/B Testing & Experimentation: Hands-on experience with A/B testing, formulating structured hypotheses, and executing conversion experiments.

• Search & Generative AI: Solid knowledge of SEO, as well as an understanding of how LLMs and AI search engines discover and recommend brands and products.

• Performance & Partner Management: Proven track record in managing ad campaigns and monitoring performance metrics.

• Email Operations & Marketing Copy: Demonstrated experience in operational email marketing (setup, segmentation, scheduling, automation) along with a strong eye for effective marketing copy that drives clicks and conversions.

• Languages: Fluent English is strictly required; good German skills are a plus.

• Location: Based in and working from Europe (ideally in Germany, preferably in the greater Bremen area for regular hybrid office work, though remote from Europe is also possible).

Nice to Have

• Domain Expertise (Audio & Music): Solid experience in the music industry, ideally with an existing network in the audio/music-tech sector.

• Passionate about making music yourself (e.g., in a DAW), understanding the target audience of music creators through your own practice.

• Experience with Holacracy or similar modern organizational frameworks.

• Knowledge of standard e-commerce and webshop structures.

Your Personality

You identify with the following qualities:

Initiative

• You are eager to realize ideas.

• You push your ideas forward and inspire yourself and others to do so.

• You are resourceful, persistent and resilient in pursuing your goals.

• You are willing to take risks and take responsibility.

• You can make decisions in critical situations with confidence, value an autonomous way of working, and appreciate your responsibility for our product.

Organizational Talent

• You work in a structured way.

• You keep calm and maintain clarity—also in chaotic situations.

• You help your teammates to work in a well-organized way.

Communication Skills

• Working with people is easy for you.

• You are sensitive to international exchange and cultural differences.

• You make sure that your decisions and actions are aligned with your colleagues.

Joy of Conflict

• It is in your nature to question the status quo.

• You express your opinion and defend it in sparring.

• You know what “agree to disagree” means and can apply it.

Curiosity

• Ideally, you are also interested in music.

• You actively follow technical trends and new developments.

• You are interested in people and their personal development.

• You are interested in modern organization forms and prefer to work in a constantly changing and adapting system rather than in a fixed structure with clearly defined hierarchies.

Why us?

We’d like you to participate!

Based on our product strategy, you should be able to set your own priorities in a flexible, informal working environment, with short paths and flat hierarchies. You help shape our path and provide new food for thought.

In return, you get the tools and equipment that work best for you (MacBook Pro, Windows laptop etc.) and, if desired, employment benefits to encourage capital formation (“Vermögenswirksame Leistungen”), a company bicycle or an investment in your health (EGYM).

About us

Who We Are

UJAM invents software for music makers. Among our customers are a wide variety of people, from beginners on smartphones to pop stars in multi-million dollar studios.

Our strength is based on the technology enthusiasm of Silicon Valley, the creative power of the international music business and a “Hanseatic” appreciative idea of collaboration.

Our values are oriented towards people and their needs, which is why we work in an agile and self-organized manner.

We Are…

curious, inventive, passionate, humane, encouraging, helpful, freedom-loving, courageous and gritty.

What We Do

Our strength lies in the development of sophisticated products in the area of virtual musical instruments and effects (plug-ins), complex web applications, innovative licensing technologies (SDKs) and cloud-based solutions (APIs). Our products are used by home users, professional producers and musicians around the world.