Growth‑Oriented Marketing & Social Media Coordinator

Bowtech Archery; Houston (TX); On-site; USD 55,000 - 65,000; Full time

Job summary

Bowtech Archery is seeking a Marketing & Social Media Coordinator in Houston to drive social media execution and content coordination for Bowtech and its brand portfolio. You will support product launches, campaigns, and events while maintaining marketing calendars and asset libraries.

The role includes hands-on development plans in email marketing, SEO, paid advertising, website management, analytics, and campaign execution.

Qualifications

• Bachelor’s degree in Marketing, Communications, Digital Media, Business, or related field preferred.
• 2–4 years of experience in marketing, brand marketing, digital marketing, or related roles.
• Strong communication, organization, and project management skills with the ability to manage multiple initiatives simultaneously.
• Creative mindset with strong attention to detail and brand consistency.
• Ability to work independently while collaborating effectively within a cross‑functional team environment.
• Experience within the outdoor, hunting, or archery industry preferred.
• Strong understanding of company products, brand positioning, and consumer behavior preferred.
• Experience with marketing platforms such as HubSpot, Klaviyo, GA4, Meta Ads Manager, Google Ads, Shopify, WordPress, or similar systems is a plus.

Responsibilities

• Support execution of product launches, promotions, events, and broader marketing campaigns.
• Coordinate marketing projects, timelines, assets, approvals, and deliverables.
• Assist with gathering and organizing photo, video, product, and campaign assets.
• Maintain marketing calendars and help ensure projects remain on schedule.
• Support dealer, ambassador, event, and internal marketing initiatives as needed.
• Work closely with the Director of Marketing and broader team to execute established brand and campaign direction.

Skills

Social media management

Content creation

Project management

Brand knowledge

Communication skills

Outdoor/archery knowledge

Education

Bachelor's degree in Marketing or related field

Tools

HubSpot

Klaviyo

GA4

Meta Ads Manager

Google Ads

Shopify

WordPress

Job description

Bowtech Archery is seeking a Marketing & Social Media Coordinator in Houston to drive social media execution and content coordination for Bowtech and its brand portfolio. You will support product launches, campaigns, and events while maintaining marketing calendars and asset libraries.

The role includes hands-on development plans in email marketing, SEO, paid advertising, website management, analytics, and campaign execution.