Marketing & Social Media Coordinator

Bowtech Archery; Houston (TX); On-site; USD 55,000 - 65,000; Full time

Job summary

Bowtech Archery is seeking a Marketing & Social Media Coordinator in Houston to drive social media execution and content coordination for Bowtech and its brand portfolio. You will support product launches, campaigns, and events while maintaining marketing calendars and asset libraries.

The role includes hands-on development plans in email marketing, SEO, paid advertising, website management, analytics, and campaign execution.

Qualifications

• Bachelor’s degree in Marketing, Communications, Digital Media, Business, or related field preferred.
• 2–4 years of experience in marketing, brand marketing, digital marketing, or related roles.
• Strong communication, organization, and project management skills with the ability to manage multiple initiatives simultaneously.
• Creative mindset with strong attention to detail and brand consistency.
• Ability to work independently while collaborating effectively within a cross‑functional team environment.
• Experience within the outdoor, hunting, or archery industry preferred.
• Strong understanding of company products, brand positioning, and consumer behavior preferred.
• Experience with marketing platforms such as HubSpot, Klaviyo, GA4, Meta Ads Manager, Google Ads, Shopify, WordPress, or similar systems is a plus.

Responsibilities

• Support execution of product launches, promotions, events, and broader marketing campaigns.
• Coordinate marketing projects, timelines, assets, approvals, and deliverables.
• Assist with gathering and organizing photo, video, product, and campaign assets.
• Maintain marketing calendars and help ensure projects remain on schedule.
• Support dealer, ambassador, event, and internal marketing initiatives as needed.
• Work closely with the Director of Marketing and broader team to execute established brand and campaign direction.

Skills

Social media management

Content creation

Project management

Brand knowledge

Communication skills

Outdoor/archery knowledge

Education

Bachelor's degree in Marketing or related field

Tools

HubSpot

Klaviyo

GA4

Meta Ads Manager

Google Ads

Shopify

WordPress

Job description

Position Title: Marketing and Social Media Coordinator

Employment Type: Full Time, Exempt

Location: Houston, TX, Onsite

Compensation: $55,000-$65,000

Reports to: Director of Marketing

COMPANY OVERVIEW

For nearly 30 years, Bowtech has been a leader in premium archery equipment, delivering innovative products trusted by hunters, target shooters, and outdoor enthusiasts around the world. Guided by our motto, Refuse to Follow®, we are committed to quality, craftsmanship, and creating exceptional experiences for the communities we serve. Proudly manufacturing our products in the USA, we foster a culture built on respect, teamwork, and continuous improvement. Whether you share a passion for archery and the outdoors or are simply eager to learn and contribute, we invite you to become part of our supportive and dedicated team.

POSITION OVERVIEW

The Marketing & Social Media Coordinator supports the day-to-day execution of marketing initiatives across Bowtech and its portfolio of brands. Initially, the role will focus heavily on social media execution, content coordination, project support, and general marketing activities.

The ideal candidate is organized, proactive, detail-oriented, and brings strong social media capabilities with an understanding of content that connects with archery and outdoor audiences.

Broader digital marketing experience is preferred but not required. During the first 90 days, the Coordinator will follow a structured development plan with defined training, certifications, and milestones across email marketing, SEO, paid advertising, website management, analytics, and campaign execution. As proficiency develops, ownership across these areas will progressively expand.

Social Media Execution

• Support execution of product launches, promotions, events, and broader marketing campaigns.
• Coordinate marketing projects, timelines, assets, approvals, and deliverables.
• Assist with gathering and organizing photo, video, product, and campaign assets.
• Maintain marketing calendars and help ensure projects remain on schedule.
• Support dealer, ambassador, event, and internal marketing initiatives as needed.
• Work closely with the Director of Marketing and broader team to execute established brand and campaign direction.

General Marketing Support

• Assist with basic website content updates and product information as needed.
• Support preparation of presentations, reports, marketing materials, and internal communications.
• Maintain organized digital assets, campaign files, and project documentation.
• Perform additional marketing responsibilities as assigned.

During the first 90 days, the Coordinator will complete a structured training and development plan designed to expand the role into broader digital marketing execution. Training will include defined certifications, hands‑on assignments, and proficiency milestones across:

• Email Marketing: Campaign setup, segmentation, deployment, testing, and performance reporting.
• Website Management: WordPress/CMS updates, product pages, landing pages, and general site maintenance.
• SEO: On-page SEO, keyword fundamentals, metadata, content optimization, and SEO best practices.
• Paid Advertising: Fundamentals of Meta and Google advertising, campaign setup, targeting, optimization, and reporting.
• Analytics & Reporting: GA4, platform analytics, campaign measurement, KPI tracking, and performance reporting.
• Campaign Execution: Coordinating and executing integrated campaigns across social, email, web, and paid channels.

As training milestones are completed and proficiency is demonstrated, the Coordinator will progressively assume greater day‑to‑day ownership of these digital marketing functions.

MINIMUM QUALIFICATIONS AND EXPERIENCE

• Bachelor’s degree in Marketing, Communications, Digital Media, Business, or related field preferred.
• 2-4 years of experience in marketing, brand marketing, digital marketing, or related roles.
• Strong communication, organization, and project management skills with the ability to manage multiple initiatives simultaneously.
• Creative mindset with strong attention to detail and brand consistency.
• Ability to work independently while collaborating effectively within a cross‑functional team environment.
• Experience within the outdoor, hunting, or archery industry preferred.
• Strong understanding of company products, brand positioning, and consumer behavior preferred.
• Experience with marketing platforms such as HubSpot, Klaviyo, GA4, Meta Ads Manager, Google Ads, Shopify, WordPress, or similar systems is a plus.
• Strong understanding of integrated marketing strategy, digital marketing, analytics, and consumer engagement is a plus.
• Working knowledge of SEO, paid media, marketing automation workflows, and website content management is a plus.

WHY JOIN BOWTECH?

At Bowtech, we are passionate about innovation, quality, and teamwork. We offer a collaborative culture where employees have the opportunity to make an impact, develop professionally, and support products trusted by archers around the world. Whether you're an experienced industry professional or eager to grow your skills, Bowtech provides an environment where people can succeed together.

EQUAL EMPLOYMENT OPPORTUNITY

Bowtech is an equal opportunity employer and is committed to creating an inclusive workplace where everyone feels welcome and valued. We welcome applicants from all backgrounds and experiences and make employment decisions based on qualifications, merit, and business needs.