Growth-Oriented Home Health Business Development Lead

TheraCare Home Health; Rockwall, Northern (TX, KY); Hybrid; USD 65,000 - 90,000; Full time

Benefits offered by this job

401K with match

CEU reimbursement

Paid vacation

Paid sick leave

Holidays

Medical insurance

Dental insurance

Supplemental insurance

Mileage reimbursement

Job summary

TheraCare Home Health in the Dallas area is seeking a Business Development Specialist to drive referral growth and census through strategic partnerships with hospitals, SNFs, physicians, and community organizations in Richardson, Rockwall, Garland, Mesquite, and surrounding TX communities.

You will lead sales calls, presentations, and educational programs, analyze market trends, manage the referral pipeline, and collaborate with clinical teams to improve conversion from referral to admission.

Qualifications

• Minimum of three years of home health business development experience.
• Proven track record of achieving admission and census growth.
• Strong understanding of home health services, post-acute care, and referral sources.
• Experience creating and executing sales and marketing strategies in an assigned territory.
• Ability to build and maintain referral relationships with hospitals, SNFs, physicians, and community partners.
• Experience analyzing market trends and referral patterns.
• Excellent communication, presentation, and organizational skills.
• Experience training or mentoring BD team members preferred.
• Proficiency with MS Office and CRM/lead-tracking systems.
• Ability to work independently and manage priorities.
• Professional proficiency in English.

Responsibilities

• Develop and execute strategic business development and healthcare marketing plans to grow referrals and census.
• Build and maintain referral relationships with hospitals, SNFs, physician practices, and community organizations.
• Conduct sales calls, presentations, and educational programs to promote home health services.
• Identify opportunities, market trends, and growth initiatives within the designated territory.
• Collaborate with leadership to support market expansion and improve referral-to-admission processes.
• Monitor referral pipelines, lead-tracking, and performance metrics; report results regularly.
• Assist with marketing materials and outreach activities; support training of BD personnel when assigned.

Skills

Referral development

Sales & marketing

Relationship management

Communication

Presentation skills

CRM software

Tools

CRM software

Microsoft Office

Job description

TheraCare Home Health in the Dallas area is seeking a Business Development Specialist to drive referral growth and census through strategic partnerships with hospitals, SNFs, physicians, and community organizations in Richardson, Rockwall, Garland, Mesquite, and surrounding TX communities.

You will lead sales calls, presentations, and educational programs, analyze market trends, manage the referral pipeline, and collaborate with clinical teams to improve conversion from referral to admission.