Growth Director, Home Health Business Development

TheraCare Home Health; Houston, Northern (TX, KY); Hybrid; USD 120,000 - 180,000; Full time

Benefits offered by this job

401K match

CEU reimbursement

Vacation

Medical insurance

Dental plan

Job summary

TheraCare Home Health in Houston, TX, seeks an Area Director of Business Development to lead growth across multiple markets. You will oversee business development operations, manage and develop sales teams, and execute marketing strategies to drive patient census growth.

The ideal candidate has a proven ability to build referral networks, lead teams, and exceed performance goals in competitive markets. This leadership role requires strategic thinking and strong relationships with hospitals,

Qualifications

• Minimum of 5 years of home health experience with business development focus.
• Minimum of 3 years of sales leadership experience in home health.
• Minimum of 1 year of experience managing and developing sales teams.
• Proven track record of achieving or exceeding admission and census growth goals.
• Strong understanding of home health, long-term care, and referral sourcesincluding hospitals, SNFs, physician practices, and community partners.
• Experience developing and executing multi-market sales and marketing strategies.
• Ability to analyze market trends, referral patterns, and growth opportunities.
• Demonstrated success in training, coaching, and mentoring business development staff.
• Strong leadership, communication, and organizational skills.
• Proficiency in Microsoft Office and CRM/lead tracking systems.
• Ability to work independently in a field-based leadership role.
• Ability to read, write, and communicate effectively in English.

Responsibilities

• Lead and execute business development and marketing strategies to drive patient census growth across assigned markets.
• Manage, coach, and develop Business Development teams to achieve performance goals.
• Build and maintain strong relationships with referral sources including hospitals, physicians, SNFs, and community organizations.
• Identify and act on market trends, competitive insights, and growth opportunities.
• Maintain and grow patient census and quality mix in alignment with company objectives.
• Collaborate with operational and clinical leadership to support market expansion and service line growth.
• Oversee development and execution of marketing campaigns, outreach initiatives, and community engagement efforts.
• Support recruitment, onboarding, and training of business development staff.
• Monitor and manage lead tracking systems, referral pipelines, and conversion performance.
• Analyze performance data and provide actionable insights to improve conversion ratios and market performance.
• Ensure alignment between sales, operations, and clinical teams for effective referral-to-admission processes.
• Represent the organization professionally within the community and healthcare networks.

Skills

Home health experience

Sales leadership

Team development

Market analysis

Referral networks

CRM proficiency

English communication

Tools

CRM software

Microsoft Office

Job description

TheraCare Home Health in Houston, TX, seeks an Area Director of Business Development to lead growth across multiple markets. You will oversee business development operations, manage and develop sales teams, and execute marketing strategies to drive patient census growth.

The ideal candidate has a proven ability to build referral networks, lead teams, and exceed performance goals in competitive markets. This leadership role requires strategic thinking and strong relationships with hospitals,