Growth Operations Lead, Sales & Marketing

Activate; Berkeley, Northern (CA, KY); Hybrid; USD 120,000 - 140,000; Full time

Benefits offered by this job

Generous benefits package

Job summary

Copper in Berkeley, CA is seeking a Sales and Marketing Program Manager to orchestrate go-to-market initiatives across sales, marketing, and product. You’ll manage CRM systems, calendars, dashboards, and vendor partners, driving precision and continuous improvement while keeping teams aligned to deadlines.

You’ll work with Shopify, HubSpot, Partner.io, and cross-functional teams to measure impact and optimize campaigns in a fast-paced startup environment.

Qualifications

• Demonstrated experience owning CRM in a tech or hardware company.
• CRM administration including data hygiene and reporting.
• Experience coordinating a sales team's operating cadence.

Responsibilities

• Coordinate the sales & marketing team's operating rhythm including running internal meetings.
• Serve as a point of coordination between marketing, sales, business development, and product.
• Manage production timelines for marketing, design, and sales with campaign calendars.
• Act as point of contact for vendors for marketing production and collateral.
• Maintain library of collateral with current versions.
• Support CRM usage, including reporting and dashboards on pipelines, forecasts and sales performance.
• Onboard new sales hires into CRM and tools; train as processes evolve.
• Identify and implement CRM process improvements and automation as the team scales.
• Evaluate relationships with sales tech stack vendors including Shopify, HubSpot, and Partner.io.

Skills

CRM ownership

CRM administration

Sales cadence coordination

Tools

Salesforce

HubSpot

Partner.io

Job description

Copper in Berkeley, CA is seeking a Sales and Marketing Program Manager to orchestrate go-to-market initiatives across sales, marketing, and product. You’ll manage CRM systems, calendars, dashboards, and vendor partners, driving precision and continuous improvement while keeping teams aligned to deadlines.

You’ll work with Shopify, HubSpot, Partner.io, and cross-functional teams to measure impact and optimize campaigns in a fast-paced startup environment.