VP, Growth Marketing & Strategy (Multi-Brand)

Sun Communities, Inc.; Southfield (MI); On-site; USD 150,000 - 210,000; Full time

Benefits offered by this job

Comprehensive Medical coverage

Dental and Vision plans

On-site Fitness Center

401(k) Plan with Sun matching

Tuition Reimbursement

Paid time off & holidays

Parental leave (up to 6 weeks)

Employee assistance program

Job summary

Sun Communities, Inc. is seeking a Vice President of Growth Marketing to drive growth strategies across Sun Communities and Sun Outdoors.

You will lead the Growth Marketing team, translate business objectives into integrated marketing plans, and coordinate cross-functional efforts to achieve occupancy, revenue, and demand goals. The role acts as the leader of an in-house agency, partnering with property and operations leaders to align Marketing Centers of Excellence and deliver measurable

Qualifications

• Bachelor’s degree in Marketing, Business, Communications, or related field (Required)
• 10+ years in marketing, growth marketing, account management, or related experience (Required)
• Must have a valid driver’s license
• Strong organizational, marketing, and strategic planning skills
• Ability to analyze data and identify opportunities to improve business performance
• Ability to creatively solve problems and recommend effective solutions
• Excellent communication and presentation skills
• Ability to manage multiple priorities in a fast-paced environment
• Demonstrated ability to translate business objectives into actionable marketing plans
• Experience partnering with business leaders and cross-functional teams to drive results

Responsibilities

• Sets growth marketing strategy driving occupancy, revenue, and brand demand across properties
• Leads Marketing Business Partner team as trusted partner to property and field leadership
• Translates business needs into clear briefs and mobilizes Centers of Excellence into integrated activation
• Builds and runs integrated go-to-market plans linking brand, demand, and tech
• Establishes portfolio priorities and marketing plans based on performance and market conditions
• Coordinates team selection and development while ensuring policy compliance
• Monitors performance and reports impact to leadership with improvement recommendations
• Leads marketing planning and resource allocation to maximize results
• Forecasts changes and communicates potential issues and opportunities
• Fosters a collaborative environment among property, operations, and marketing teams
• Provides input into marketing strategy as part of leadership team
• Performs other duties and special projects as assigned

Skills

Growth marketing

Strategy

Cross-functional leadership

Data analysis

Marketing metrics

Education

Bachelor's degree in Marketing/Business/Communications

Tools

Microsoft Office

CRM systems

CMS platforms

Google Analytics

Marketing reporting tools

Job description

Sun Communities, Inc. is seeking a Vice President of Growth Marketing to drive growth strategies across Sun Communities and Sun Outdoors.

You will lead the Growth Marketing team, translate business objectives into integrated marketing plans, and coordinate cross-functional efforts to achieve occupancy, revenue, and demand goals. The role acts as the leader of an in-house agency, partnering with property and operations leaders to align Marketing Centers of Excellence and deliver measurable