VP, Growth Marketing

Sun Communities, Inc.; Southfield (MI); On-site; USD 150,000 - 210,000; Full time

Benefits offered by this job

Comprehensive Medical coverage

Dental and Vision plans

On-site Fitness Center

401(k) Plan with Sun matching

Tuition Reimbursement

Paid time off & holidays

Parental leave (up to 6 weeks)

Employee assistance program

Job summary

Sun Communities, Inc. is seeking a Vice President of Growth Marketing to drive growth strategies across Sun Communities and Sun Outdoors.

You will lead the Growth Marketing team, translate business objectives into integrated marketing plans, and coordinate cross-functional efforts to achieve occupancy, revenue, and demand goals. The role acts as the leader of an in-house agency, partnering with property and operations leaders to align Marketing Centers of Excellence and deliver measurable

Qualifications

• Bachelor’s degree in Marketing, Business, Communications, or related field (Required)
• 10+ years in marketing, growth marketing, account management, or related experience (Required)
• Must have a valid driver’s license
• Strong organizational, marketing, and strategic planning skills
• Ability to analyze data and identify opportunities to improve business performance
• Ability to creatively solve problems and recommend effective solutions
• Excellent communication and presentation skills
• Ability to manage multiple priorities in a fast-paced environment
• Demonstrated ability to translate business objectives into actionable marketing plans
• Experience partnering with business leaders and cross-functional teams to drive results

Responsibilities

• Sets growth marketing strategy driving occupancy, revenue, and brand demand across properties
• Leads Marketing Business Partner team as trusted partner to property and field leadership
• Translates business needs into clear briefs and mobilizes Centers of Excellence into integrated activation
• Builds and runs integrated go-to-market plans linking brand, demand, and tech
• Establishes portfolio priorities and marketing plans based on performance and market conditions
• Coordinates team selection and development while ensuring policy compliance
• Monitors performance and reports impact to leadership with improvement recommendations
• Leads marketing planning and resource allocation to maximize results
• Forecasts changes and communicates potential issues and opportunities
• Fosters a collaborative environment among property, operations, and marketing teams
• Provides input into marketing strategy as part of leadership team
• Performs other duties and special projects as assigned

Skills

Growth marketing

Strategy

Cross-functional leadership

Data analysis

Marketing metrics

Education

Bachelor's degree in Marketing/Business/Communications

Tools

Microsoft Office

CRM systems

CMS platforms

Google Analytics

Marketing reporting tools

Job description

Requisition ID137400-Posted10/05/2026-Sun Communities, Inc.-MI-Southfield, Main Office-Regular-Full Time

The Vice President, Growth Marketing is responsible for driving growth strategies across the Sun Communities and Sun Outdoors brands through partnership with property and operations leaders. Additionally, they are responsible for leading the Growth Marketing Business Partner team, translating business objectives into integrated marketing plans, and coordinating cross-functional marketing efforts to achieve occupancy, revenue, and demand generation goals. This role operates as the leader of an in-house agency, with the Growth Marketing team serving as strategic business partners to property and operations leaders. By building strong stakeholder relationships, understanding business objectives, and developing tailored strategies, the team aligns and mobilizes Marketing Centers of Excellence to deliver measurable results.

Job Duties

• Sets the growth marketing strategy that drives measurable business outcomes across the property portfolio — occupancy, revenue, brand demand, and customer acquisition and retention. (Essential)
• Leads the Marketing Business Partner team as the trusted, peer-level partner to property and field leadership, understanding their goals deeply enough to anticipate needs rather than simply respond to requests. (Essential)
• Translates business needs into clear briefs and mobilizes the Centers of Excellence (Brand & Creative, Performance/Digital, and MarTech) into one integrated activation, conducting the marketing engine rather than owning individual channels. (Essential)
• Builds and runs integrated go-to-market plans that connect brand, demand generation, and marketing technology into cohesive campaigns tied to business results. (Essential)
• Establishes portfolio priorities and marketing plans based on property performance, business objectives, and market conditions. (Essential)
• Coordinates team member selection and development and ensures team members comply with appropriate policies and procedures.
• Monitors marketing performance, reports growth impact to leadership, identifies opportunities for improvement, and recommends corrective actions to keep plans on track to occupancy and revenue targets.
• Leads marketing planning and resource allocation activities to maximize business results and operational efficiency.
• Forecasts changes and communicates potential issues and opportunities affecting portfolio performance.
• Facilitates a positive and collaborative work environment among property, operations, and marketing teams.
• Provides input into marketing strategy and strategic planning as a member of the marketing leadership team.
• Other duties and special projects, as assigned.

Requirements

• Bachelor's Degree in Marketing, Business, Communications, or related field (Required)
• 10+ years in experience in marketing, growth marketing, account management, or related experience (Required)
• Must have a valid driver's license
• Strong organizational, marketing, and strategic planning skills
• Ability to analyze data and identify opportunities to improve business performance
• Ability to creatively solve problems and recommend effective solutions
• Excellent communication and presentation skills
• Ability to manage multiple priorities in a fast-paced environment
• Demonstrated ability to translate business objectives into actionable marketing plans
• Proficiency in Microsoft Office, CRM systems, CMS platforms, Google Analytics, and marketing reporting tools
• Experience partnering with business leaders and cross-functional teams to drive results
• Experience managing multiple projects, priorities, and stakeholder relationships
• Experience leading marketing planning and resource allocation activities
• Agency, consulting, or client-facing marketing experience
• Experience in hospitality, real estate, retail, or other multi-location business environments

BENEFITS

At Sun Communities, you will be part of an industry-leading organization where you will be challenged, inspired, rewarded and transformed. We place a high priority on our team members, and this is a big part of what sets us apart. We will ask you to give us your very best every day, and will challenge you with interesting work, stretch assignments, a collaborative and supportive work environment and plenty of learning and growth. In exchange, we will reward you with great pay, advancement opportunities, paid time off, great benefits, and flexibility.

• Comprehensive Medical and Prescription coverage with 4plan optionsso you can choose the plan that best meets the needs of you and your family
• Comprehensive Dental and Vision Plans
• On-Site Fitness Center
• Voluntary Health and Dependent Care Reimbursement Accounts
• Life,Accidental Death &Dismemberment Insurance and Dependent Life
• Short and Long-Term Disability Coverage
• 401(k) Plan with Sun matching contribution
• Employee Assistance Program
• Identity Theft Insurance
• Legal Assistance Plan
• Pet Insurance
• Tuition Reimbursement program providing financial support to team members who further their formal education
• Vacation RV Site Discounts for team members when visiting Sun resorts across the nation
• Team Member Perks & Discounts program with hundreds of discounts on things like travel, merchandise, mobile phone service, and more
• Up to six weeks of paid parental leave for the birth of achild, adoption, or placement of a child
• Paid Time Off including tenholidays, vacation, personal, sick time, bereavement and pay for jury duty