Growth Marketing Specialist: Paid Social Campaigns

Dun-; Florham Park (NJ); Presencial; USD 68.000 - 114.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Paid time off

Parental leave

Education assistance

401k with company matching

Health insurance

Descripción de la vacante

Dun & Bradstreet is seeking a Growth Marketing Associate to support strategy, execution, and optimization of paid social and digital campaigns for We Are Teachers and other education clients. The role translates brand objectives into targeted campaign plans, coordinates inputs across teams, analyzes performance, and recommends optimizations to improve engagement, conversions, and campaign value.

The position partners with Sales, client-facing teams, creative, editorial, analytics, and operations

Formación

• Bachelor's degree in Marketing, Business, Communications, Analytics, or a related field.
• 2+ years in paid social, digital marketing, or growth marketing.
• Experience supporting client campaigns across paid social platforms, with an understanding of targeting, placements, budgets, pacing, creative formats, and optimization.
• Ability to translate campaign goals into clear channel strategies, KPIs, testing plans, and performance recommendations.
• Working knowledge of campaign measurement, including reach, engagement, traffic, conversion, cost efficiency, and return on investment.

Responsabilidades

• Support paid social strategy for designated client campaigns, including audience targeting, channel recommendations, campaign objectives, budgets, and success metrics.
• Coordinate campaign setup and delivery across paid social platforms and related digital channels, ensuring creative, copy, tracking, targeting, and timing align with the approved strategy.
• Partner with Sales and client‑facing teams to translate client goals and campaign briefs into actionable paid social and growth marketing plans.
• Monitor campaign pacing and performance, identify optimization opportunities, and recommend adjustments to audiences, creative, placements, budgets, and calls to action.
• Prepare campaign updates and performance reports that clearly connect results to client objectives and recommended next steps.
• Participate in client calls to review strategy, communicate campaign performance, share insights, and support renewal or expansion conversations.
• Coordinate with creative, editorial, analytics, technology, and operations teams to launch campaigns accurately and resolve delivery issues.
• Maintain campaign documentation, platform requirements, timelines, and reporting inputs to support consistent execution across client accounts.
• Stay current on paid social platform changes, audience trends, creative best practices, and testing opportunities that can improve campaign outcomes.

Conocimientos

Analytical skills

Communication skills

Project management

Microsoft Office

Paid social advertising

Salesforce familiarity

Educación

Bachelor's degree in Marketing, Business, Communications, Analytics or related field

Herramientas

Salesforce

Analytics dashboards

Project management tools

Microsoft Office Suite

Descripción del empleo

Dun & Bradstreet is seeking a Growth Marketing Associate to support strategy, execution, and optimization of paid social and digital campaigns for We Are Teachers and other education clients. The role translates brand objectives into targeted campaign plans, coordinates inputs across teams, analyzes performance, and recommends optimizations to improve engagement, conversions, and campaign value.

The position partners with Sales, client-facing teams, creative, editorial, analytics, and operations