Growth Marketing Specialist | Content & Demand Gen

Baycom; Milwaukee (WI); Hybrid; USD 65,000 - 85,000; Full time

Benefits offered by this job

Health, dental, and vision coverage

401(k) with company contributions

Paid time off and volunteer hours

Job summary

BAYCOM, a leading provider of mission-critical two-way radio, video security, and rugged technology, is seeking a Marketing Specialist to drive day-to-day marketing, lead generation, and brand awareness across core markets. The role partners closely with sales and leadership and requires hands-on campaign creation, content development, and marketing systems management.

The ideal candidate will manage campaigns, coordinate events, and work with freelancers or agencies as needed, reporting to the

Qualifications

• 5-7 years of marketing experience in B2B preferred
• Advanced HubSpot Marketing/CMS expertise with campaigns, workflows, automation, and reporting
• Comfort with AI/LLM tools to accelerate content creation and campaigns
• Strong writing and communication skills
• Experience managing marketing projects from start to finish
• Excellent organizational and project management abilities
• Ability to manage multiple priorities with minimal supervision
• Independent ownership of results preferred

Responsibilities

• Build and execute multi-channel marketing campaigns to boost brand visibility and lead generation
• Create email/social content, customer comms, landing pages, and sales collateral using AI tools
• Draft case studies, blogs, presentations, and marketing collateral
• Support SEO/AEO to improve search visibility for priority products
• Translate complex solutions into customer-focused messaging
• Manage HubSpot campaigns, workflows, and lead tracking; monitor KPIs

Skills

HubSpot

Campaign management

Copywriting

AI tools

Project management

Multitasking

Tools

HubSpot Marketing Hub

CMS

SEO tools

Job description

BAYCOM, a leading provider of mission-critical two-way radio, video security, and rugged technology, is seeking a Marketing Specialist to drive day-to-day marketing, lead generation, and brand awareness across core markets. The role partners closely with sales and leadership and requires hands-on campaign creation, content development, and marketing systems management.

The ideal candidate will manage campaigns, coordinate events, and work with freelancers or agencies as needed, reporting to the