Growth Marketing Specialist

rePurpose Global; New York (NY); Hybride; USD 125 000 - 155 000; Plein temps

Avantages offerts par ce poste

Equity

Flexible work schedule

Résumé du poste

rePurpose Global, headquartered in New York, seeks a Growth Marketing Specialist to plan and execute multi-channel campaigns aligning with our packaging compliance mission. You will develop partner programs, manage onboarding, and create email and event activations while leveraging AI tools under senior leadership guidance.

The role emphasizes collaboration across marketing, RevOps, and product teams, with a hybrid NYC-based setup and remote options for other US candidates.

Qualifications

• 3 to 5 years in B2B growth and marketing at a high-growth company.
• Experience running multi-channel campaigns and partner marketing.
• Strong writing with clear, human, on-voice copy across channels.
• Fluency with HubSpot workflows, lists, lifecycle stages and reporting.
• Familiar with AI tools and fast, accurate execution.

Responsabilités

• Run marketing for the partner channel, including events and joint campaigns.
• Own onboarding for new partners and activate marketing benefits.
• Build email programs and nurture sequences to move leads to meetings.
• Write compelling subject lines, nurture copy, landing pages and event promos.
• Use AI to research, draft, and analyze campaigns while ensuring accuracy.
• Track key metrics in HubSpot and collaborate across teams.

Connaissances

Growth marketing

Partner marketing

Strong writer

HubSpot proficiency

AI tooling

Executive presence

Outils

HubSpot

Claude

Clay

Descript

Mutiny

Fibbler

WriterAI

Description du poste

Founded in 2017, rePurpose is the leading Packaging Sustainability & Compliance platform for consumer companies. As pioneers of verified plastic recovery, the company enables brands to measure their plastic footprint and recover plastic waste from nature through a global partner network while streamlining compliance across 45+ packaging regulations. rePurpose has recovered over 88 million pounds of plastic waste, supported 2,300+ waste workers, and maintains 12 active impact projects worldwide. The company's platform helps brands achieve compliance outcomes through advanced data management and regulatory expertise. rePurpose is headquartered in New York. Learn more at repurpose.global.

About The Role

The rules in packaging compliance are new, and they evolve quickly. Brands need a partner to guide them through the journey, and they need to find that partner first. That’s our marketing team’s job.

We\'re hiring a Growth Marketing Specialist to build and run the programs that bring those brands to us. Partnerships are one of our fastest-growing channels, and it will take about half your time. You\'ll also run email, nurture, and our own events. You\'ll report to our CEO and work closely with our fractional Growth leader and CMO, who set strategy. Your job is to turn that strategy into campaigns that ship every week.

This role is based in New York City, with three days per week in our office.

Key Responsibilities

• Partnerships Channel: Run marketing for our partner channel with the partnerships team. That includes joint events and webinars, and co-branded campaigns with industry groups, packaging partners, and other organizations.
• Partner Onboarding and Benefits: Own marketing onboarding for every new partner. Activate marketing benefits as they become available, from ad placements to directory listings to member communications, and develop new creative collaborations.
• Campaigns and Events: Build email programs and nurture sequences that move leads toward a meeting. Plan and promote rePurpose webinars, trade shows, and executive dinners, including paid promotion on LinkedIn and sponsored email.
• Copywriting: Write impactful subject lines, nurture sequences, ad copy, landing pages, and event promotions aligned to the rePurpose brand voice.
• AI-First, Accurate Execution: Use AI and growth tools to research, draft, build lists, and analyze at speed. Our buyers work in regulated industries, so you check every asset before it ships.
• Performance and Collaboration: Track the metrics that matter in HubSpot, and recommend where to double down or cut. Work across Partnerships, Product Marketing, RevOps, Sales, Customer Success, and Design, and coordinate freelancers when needed.

Requirements

• 3 to 5 Years in B2B Growth and Gen Marketing: You have hands-on experience running multi-channel campaigns at a high-growth company. Early-stage startup experience is a plus.
• Partner Marketing Experience: You\'ve run co-marketing, partner events, or member programs with industry groups, trade associations, influencers, or other channel partners.
• Strong Writer with Taste: You write clear, human, specific copy across channels. You know when something is ready, and on voice, and when it isn’t, you improve it.
• HubSpot and AI Fluency: You’re comfortable with HubSpot workflows, lists, lifecycle stages, and reporting. You work daily with Claude, and you’re familiar with tools like Clay, Descript, Mutiny, Fibbler, WriterAI, and have AI workflows of your own.
• Fast and Accurate: You move quickly, and quality holds.
• Executive Presence and Drive: You’re comfortable presenting results and recommendations directly to the CEO, and you’re hungry to find out what moves the needle.
• Bonus Points: Experience marketing to compliance, sustainability, operations, or packaging buyers at consumer brands.

Additional Information

If you live in or near New York City, our NYC head office is at 1460 Broadway, with 3 days/week in the office. For all other US candidates, this position will be remote. We have a truly global team - with members across the USA, India, Sri Lanka, and Portugal.

Research shows that women and underrepresented groups often apply to roles only if they meet 100% of the qualifications. We encourage you to break that statistic. If you\'re passionate about this role and our mission, even if you don\'t meet every qualification, we look forward to receiving your application

rePurpose Global is an equal opportunity employer. We do not discriminate based on race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, veteran status, or any other legally protected characteristic. We do not discriminate and we welcome, support, and empower all the diverse individuals building the infrastructure for packaging compliance and a more sustainable global economy.

We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses and identifying potential inconsistencies or verification signals in application materials based on available information. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.

Compensation & Benefits

• Competitive salary +equity. The compensation range for this role is $125,000 - $155,000
• 100% Paid Premiums on Medical, Dental, Vision
• Flexible PTO - Your Birthday Off!
• 401K
• Paid Parental Leave

We offer a flexible salary range for this job posting that will be customized based on the qualifications of the chosen candidate. Our compensation strategy takes into account various factors, including experience, knowledge, skills, abilities, internal equity, and market alignment. If this is out of your preferred range, we\'d still encourage you to apply as we value the right fit over anything else!