Growth Marketing Programs Manager, Social Impact

Twilio; United States; Remote; USD 94,000 - 140,000; Full time

Job summary

Twilio is seeking a Growth Marketing Programs Manager to enhance its social impact initiatives. This remote position entails planning and executing marketing programs, collaborating closely with sales teams, and managing events. Ideal candidates will have substantial experience in B2B marketing and a knack for content creation.

Benefits

Generous time off

Ample parental and wellness leave

Healthcare benefits

Retirement savings program

Qualifications

• 5+ years of experience in B2B software event & field marketing.
• Strong understanding of marketing funnel metrics.
• Experience managing event-driven leads through Salesforce.

Responsibilities

• Plan and execute strategic events (both in-person and virtual).
• Define the right event mix to accomplish sales and marketing goals.
• Maintain, report and forecast budget spend and efficacy of the spend.

Skills

Content Creation

Project Management

Data-Driven Decision Making

Sales Collaboration

Event Marketing

Job description

Who we are

At Twilio, we’re shaping the future of communications, all from the comfort of our homes. We deliver innovative solutions tohundreds of thousands of businessesand empower millions of developers worldwide to craft personalized customer experiences.

Our dedication to remote-first work, and strong culture of connection and global inclusion means that no matter your location, you’re part of a vibrant team with diverse experiences making a global impact each day. As we continue to revolutionize how the world interacts, we’re acquiring new skills and experiences that make work feel truly rewarding. Your career at Twilio is in your hands.

See yourself at Twilio

Join the team as Twilio’s next Growth Marketing Programs Manager, Social Impact.

About the job

This position is needed to play a key role in further growing Twilio’s social impact. As our new Growth Marketing Programs Manager, you will be responsible for helping to drive demand through field marketing programs to meet/exceed our revenue goals. You will partner closely with Sales and cross-functional Marketing teams to define the right event mix to accomplish the business goals. You will concept and deliver strategic field marketing (both in-person and virtual) programs including Twilio Sponsored Live Events, 3rd Party Industry Events, Partner Events, Webinars, Roundtables, and Custom Twilio.org Experiences. This includes the promotion before, during, and after the events.

Responsibilities

In this role, you’ll:

• Define the right event mix to accomplish sales and marketing goals.
• Plan and execute strategic events (both in-person and virtual).
• Develop internal playbooks and best practices for all categories of events, both first party and third party.
• Build and manage an annual calendar and system for core information (e.g., event brief, dates, location, goals, speakers) for all events.
• Create content, landing pages, follow up nurtures and sales enablement for all webinars, roundtables, and custom experiences.
• Work closely with sales, growth, campaigns and demand gen to ensure stakeholder buy-in as well as visibility and timely follow ups.
• Work closely with operations for lead management.
• Maintain, report and forecast budget spend and efficacy of the spend against event results.

Qualifications

Twilio values diverse experiences from all kinds of industries, and we encourage everyone who meets the required qualifications to apply. If your career is just starting or hasn't followed a traditional path, don't let that stop you from considering Twilio. We are always looking for people who will bring something new to the table!

Required:

• A minimum of 5+ years of experience in B2B software event & field marketing
• Experience in growth marketing, demand generation, or integrated campaigns
• Strong in content creation such as outreach and nurture emails, event materials, sales plays. Experience leveraging AI to create content effectively
• Proven ability to work closely and successfully with a sales organization
• Highly organized with the ability to manage multiple concurrent programs and tactics at once
• Strong understanding of marketing funnel metrics - Inquiries, MQLs, SQLs
• Experience managing event driven leads through Salesforce for lead capture, ROI tracking and campaign attribution
• Experience partnering closely with internal creative teams and/or agency partners
• Strong project management skills and ability to use data to guide decision-making and resource allocation
• Ability to establish credibility upwards and cross functionally to drive collaboration, alignment and decision making
• Exceptional communicator, both verbal and written, with the ability to build rapport, set expectations and drive to success
• Working knowledge of Salesforce, Google Apps, Email Platforms (i.e. Marketo), ON24, Tableau, Slack

Desired:

• Industry experience in CPaaS, CCaaS, Customer Data Platforms (CDP), or cloud communications strongly preferred.
• Global event coordination experience.
• Familiarity with the Key Verticals our Social Impact team serves - Healthcare, Public Sector/Government, Higher Education, Nonprofits
• Familiarity with Account-Based Marketing (ABM) and how events should be integrated into ABM plans.
• Experience with Airtable Program Management software.

Location

This role will be remote, but is not eligible to be hired in CA, CT, IL, MA, MD, NJ, NY, OR, PA, RI, TX, VA, WA, or Washington DC.

Travel

We prioritize connection and opportunities to build relationships with our customers and each other. For this role, approximately 25% travel is anticipated to help you connect in-person in a meaningful way.

What We Offer

Working at Twilio offers many benefits, including competitive pay, generous time off, ample parental and wellness leave, healthcare, a retirement savings program, and much more. Offerings vary by location.

Compensation

*Please note this role is open to candidates outside of California, Colorado, Hawaii, Illinois, Maryland, Massachusetts, Minnesota, New Jersey, New York, Vermont, Washington D.C., and Washington State. The information below is provided for candidates hired in those locations only.

The estimated pay ranges for this role are as follows:

• Based in Colorado, Hawaii, Illinois, Maryland, Massachusetts, Minnesota, Vermont or Washington D.C. : $94,700 - $118,400.
• Based in New York, New Jersey, Washington State, or California (outside of the San Francisco Bay area): $100,300 - $125,300.
• Based in the San Francisco Bay area, California: $111,400 - $139,200.
• This role may be eligible to participate in Twilio’s equity plan and corporate bonus plan. All roles are generally eligible for the following benefits: health care insurance, 401(k) retirement account, paid sick time, paid personal time off, paid parental leave.

The successful candidate’s starting salary will be determined based on permissible, non-discriminatory factors such as skills, experience, and geographic location.

Applications for this role are intended to be accepted until July 15, 2025, but may change based on business needs.

Twilio thinks big. Do you?

We like to solve problems, take initiative, pitch in when needed, and are always up for trying new things. That's why we seek out colleagues who embody our values — something we call Twilio Magic. Additionally, we empower employees to build positive change in their communities by supporting their volunteering and donation efforts.

So, if you're ready to unleash your full potential, do your best work, and be the best version of yourself, apply now! If this role isn't what you're looking for, please consider other open positions.

Twilio is proud to be an equal opportunity employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, reproductive health decisions, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, genetic information, political views or activity, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law. Qualified applicants with arrest or conviction records will be considered for employment in accordance with the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. Additionally, Twilio participates in the E-Verify program in certain locations, as required by law.