Growth Marketing Program Manager — Hybrid Role

University of Colorado; United States; Hybrid; USD 80,000 - 110,000; Full time

Benefits offered by this job

Health benefits

Tuition benefit

Paid time off

Vacation days

Sick days

Holidays

ECO Pass

Job summary

University of Colorado Anschutz is seeking a Program Manager, Marketing & Growth to lead and execute marketing initiatives across education programs, conferences, and strategic initiatives. This hybrid role oversees audience growth, campaign development, and performance analytics to drive program growth and brand awareness.

The position emphasizes coordinating multi-channel campaigns, marketing automation, and cross-functional collaboration within the Institute for Healthcare Quality, Safety &

Qualifications

• Bachelor's degree or higher in marketing, journalism, public relations, communications, business administration, or related field.

Responsibilities

• Develop and implement annual marketing plans that support organizational and programmatic goals.
• Design recruitment and promotional strategies for educational programs, conferences, consulting services, and strategic initiatives.
• Identify opportunities to increase awareness, participation, and customer engagement.
• Conduct market research and competitive analysis to inform growth strategies.
• Develop and manage multi-channel marketing campaigns.
• Develop and manage customer pipeline.
• Lead promotion of educational programs, conferences, workshops, and organizational initiatives.
• Create audience-specific campaign strategies across email, web, and other digital platforms.
• Coordinate campaign schedules, timelines, and execution.
• Serve as primary administrator for marketing platforms, marketing automation tools, and email systems.
• Develop audience segmentation strategies and customer journey workflows.
• Maintain marketing databases and customer engagement systems.
• Manage the institute’s social media, including post creation, strategy, scheduling, and performance monitoring, maintaining alignment with stories and other content developed by the Communications, Brand & Design Program Manager.
• Oversee digital advertising and audience development efforts.
• Develop dashboards and reports that measure marketing effectiveness.
• Monitor campaign performance, engagement, conversion rates, and audience growth.
• Use data and analytics to recommend improvements and optimization strategies.
• Communicate marketing performance to leadership and program teams.
• Partner closely with the Communications, Brand & Design Program Manager to transform content into effective marketing campaigns.
• Collaborate with program managers and institute leadership to align marketing efforts with organizational priorities.
• Support special initiatives and institutional growth opportunities.

Education

Bachelor's degree in marketing, journalism, public relations, communications, business administration

Job description

University of Colorado Anschutz is seeking a Program Manager, Marketing & Growth to lead and execute marketing initiatives across education programs, conferences, and strategic initiatives. This hybrid role oversees audience growth, campaign development, and performance analytics to drive program growth and brand awareness.

The position emphasizes coordinating multi-channel campaigns, marketing automation, and cross-functional collaboration within the Institute for Healthcare Quality, Safety &