Strategic Marketing & Communications Leader — Higher Ed

CU Denver; Aurora (CO); Hybrid; USD 79,000 - 106,000; Full time

Benefits offered by this job

Tuition Benefit

Excellent benefits package

Paid Time Off

Job summary

University of Colorado Anschutz Medical Campus is seeking an Assistant Director of Marketing and Communications to lead the Marketing & Communications Office for the Skaggs School of Pharmacy and Pharmaceutical Sciences. The role focuses on strategy, content, digital marketing, recruitment campaigns, CRM and email marketing, and cross-campus collaboration.

The position requires strong leadership, strategic planning, and the ability to translate complex academic priorities into compelling

Qualifications

• Bachelor's degree in communications, public relations, marketing, or related field.
• 7+ years of progressively responsible experience in marketing, communications, public relations, recruitment marketing, or related field.
• An advanced degree may substitute for experience on a year-for-year basis if the degree is directly related to the work assignment.
• Master's degree in related field preferred; higher education marketing experience is valued.
• Experience supervising professional staff and managing multidisciplinary teams.
• Experience managing integrated marketing campaigns across digital, web, social media, email, and traditional channels.
• Experience with CRM and marketing automation platforms, preferably Salesforce or similar systems.
• Experience using analytics and performance data to guide marketing and communications decisions.
• Experience managing budgets, vendors, consultants, and external agencies.

Responsibilities

• Develop, implement, and oversee integrated marketing and communications strategies to advance School priorities and enrollment goals.
• Partner with academic programs and leadership to execute recruitment marketing initiatives for Doctor of Pharmacy, Master’s, PhD, and other programs.
• Oversee daily operations of the Marketing and Communications Office and manage digital marketing, website, social media, CRM/email marketing, content development, and other channels.
• Supervise and develop a multidisciplinary team of marketing professionals.
• Plan and execute multiple projects with clear scopes, timelines, workflows, and performance measures.

Skills

Multidisciplinary team leadership

CRM & marketing automation

Digital marketing strategy

Analytics & data-driven decisions

Budget management

Education

Bachelor's degree in communications/PR/marketing

Advanced degree substitution for experience (Masters/Doctorate)

Tools

Salesforce or similar CRM

Job description

University of Colorado Anschutz Medical Campus is seeking an Assistant Director of Marketing and Communications to lead the Marketing & Communications Office for the Skaggs School of Pharmacy and Pharmaceutical Sciences. The role focuses on strategy, content, digital marketing, recruitment campaigns, CRM and email marketing, and cross-campus collaboration.

The position requires strong leadership, strategic planning, and the ability to translate complex academic priorities into compelling