Growth & Marketing Operations Manager

Express Chipping Inc; United States; Remote; USD 90,000 - 140,000; Full time

Job summary

TurFreshis is seeking a hands-on Growth & Marketing Operations Manager to boost performance across multiple markets. You will blend strategy, analytics, and execution while coordinating paid media, SEO, local search, CRM, marketing automation, websites, and lead handling.

You will partner with John and the President/General Manager to translate guidance into clear plans, disciplined execution, and measurable results, reviewing campaigns, tracking metrics, and driving improvements.

Responsibilities

• Marketing performance by market and channel
• Weekly KPI reporting and executive communication
• Lead volume, qualified leads, CPL, CAC, conversion and ROI
• Paid-media agency performance
• SEO, local SEO and Google Business Profile performance
• Lead attribution, CRM and marketing automation
• Website and landing-page conversion
• Marketing priorities, projects and vendor deliverables
• Coordination between Marketing, Sales and Operations
• Marketing processes, SOPs and quality control

Skills

Growth marketing

Marketing analytics

CRM & marketing automation

SEO & local SEO

Paid media management

Website optimization

Lead routing & attribution

Cross-functional collaboration

Tools

Google Ads

GA4

Google Business Profile

CRM systems

Job description

About the Role

TurFreshis looking for ahands-on Growth & Marketing Operations Managerto improve marketing performance across multiple markets.

This role combines strategy, analytics, executionoversightand team coordination. You will connect paid media, SEO, local search, CRM, marketing automation, websites, lead handling,agenciesand internal specialists into one accountable system.

You will work closely with John and the President/General Manager, who will provide strategic guidance and feedback. You will be expected to turn that direction into clear plans, disciplinedexecutionand measurable results.

You should be analytical, commercially minded, organized, technicallycapableand comfortable moving between strategy and execution.

You should naturally ask:

What happened? Why did it happen? Was the work executed correctly? What should we do next?

What You Will Own

• Marketing performance by market and channel

• Weekly KPI reporting and executive communication

• Lead volume, qualified leads, CPL, CAC,conversionand ROI

• Paid-media agency performance

• SEO, localSEOand Google Business Profile performance

• Lead attribution,CRMand marketing automation

• Website and landing-page conversion

• Marketing priorities,projectsand vendor deliverables

• Coordination between Marketing,Salesand Operations

• Marketing processes,SOPsand quality control

What You Will Do

Performance & Analytics

Track performance across paid search, organic search, local search, email/SMS,referralsand other channels.

Connect marketing activity to:

Lead → Contact → Quote → Sale → Revenue

Investigate changes in lead volume, lead quality, cost, conversion,revenueand market performance.Determinewhether problems come from strategy, execution, tracking, lead routing, follow-up,agenciesor market conditions.

Translate data into clear recommendations, owners, actionstepsand success criteria.

Growth Management

Identifyopportunities to increase profitable customer acquisition.

Evaluate:

• Market and channel performance

• Budget allocation

• Search and keyword opportunities

• Landing pages

• Local search

• Lead reactivation

• CRM and follow-up

• New tests and growth initiatives

Work with John and the President/General Manager to prioritize opportunities and execute them effectively.

Hands-On Marketing Direction

Provide practical direction to agencies,vendorsand internal specialists.

You should be able to review and improve:

• Paid-search structure, targeting, bids,budgetsand ad copy

• Keywords and negative keywords

• Landing pages and conversion paths

• SEO and local-search execution

• Google Business Profiles

• CRM workflows and lead routing

• Tracking and attribution

• Website forms and calls

• Marketing SOPs and quality-control processes

You do not need to perform every task daily, but you must understand the work well enough to direct it, evaluate it, teachitand step in when necessary.

Agency & Vendor Management

Set clear expectations for each agency or specialist, including:

• Objective

• Strategy

• Required work

• KPI and target

• Deliverable

• Deadline

• Result

• Corrective action

Challenge vague explanations and distinguish between poor strategy, weak execution, tracking issues, lead-qualityproblemsand sales follow-up problems.

Marketing Operations

Create structure around the marketing department.

Maintain:

• Priorities and project ownership

• Due dates and reporting

• KPI dashboards

• Campaign calendars

• Testing backlogs

• Vendor deliverables

• SOPs and training materials

• Quality-control checklists

• Open issues and follow-up items

Eliminate, automate,delegateor simplify low-value work.

Sales & Marketing Alignment

Work with Sales to understand what happens after a lead is generated.

Use downstream results to evaluate targeting, messaging, qualification, routing, response time, follow-upand sales execution.

Marketing success is not simply generating inquiries. The goal isgeneratingqualified opportunities that become profitable customers.

Team Coordination

Work with specialists in:

• Paid media

• SEO and local SEO

• Google Business Profiles

• Content

• Email and SMS

• Creative

• Website

• Marketing automation

• Analytics and reporting

You are not expected to own every specialty, but you must be able to evaluate the work, set direction,identifyproblems, coachothersand hold people accountable.

Executive Partnership

Our owner and the President/General Manager are both marketers and will remain actively involved.

They will provide strategic guidance,feedbackand context on priorities, positioning,messagingand customer experience.

You will be expected to present recommendations, accept feedback, revise plans whenappropriateand own the day-to-day marketing operating system.

What Success Looks Like

Within your first90 days, you will have:

• Established a reliable weekly marketing scorecard

• Created clear ownership across marketing functions

• Improved visibility into performance by market and channel

• Evaluated agency,vendorand execution quality

• Improved lead attribution and CAC reporting

• Connected marketing results to sales outcomes

• Identifiedpriority growth opportunities

• Documented key SOPs and standards

• Created a testing and optimization roadmap

• Established an effective working rhythm with leadership

Over time, success means:

• More qualified leads

• Lower acquisition costs

• Better marketing efficiency

• Stronger attribution

• Better agency accountability

• More consistent execution

• Faster problem resolution

• Stronger internal capability

• More predictable revenue growth

Ideal Background

We are looking for someone withapproximately5–8+ years of experiencein growth marketing, performance marketing, marketing operations, demandgenerationor digital marketing.

Strong candidates will have hands-on experience with several of the following:

• Google Ads / PPC

• SEO and local SEO

• Google Business Profiles

• GA4 and Google Search Console

• CRM and marketing automation

• Lead routing and call tracking

• Attribution and reporting

• Conversion-rate optimization

• Landing pages and websites

• Agency management

• Multi-market or local service businesses

• Executive KPI reporting

• SOP development

• Team training or coaching

Experience personally diagnosing and correcting marketing problems is especially valuable.

The Person We Are Looking For

You are:

• Analytical and commercially minded

• Highly organized

• Technically credible

• Comfortable with accountability

• Curious about why performance changes

• Able to move between strategy and execution

• Comfortable reviewing detailed work

• Strong at prioritization

• Clear with executives,vendorsand teammates

• Comfortable receiving direct feedback

• Resourceful,dependableand coachable

• Focused on outcomes rather than activity

• Committed to high-quality work and continuous improvement

You should enjoybuilding systems, improvingperformanceand developing peoplewhile staying close enough to the work to know whether it is being done correctly.

This Role Is Probably Not Right for You If

You primarily want to:

• Focus on brand strategy without owning performance

• Create content as your main responsibility

• Manage social media

• Review dashboards without investigating the work

• Delegate without understanding execution

• Avoid platform or implementation details

• Resist feedback

• Report metrics without owning results

• Prioritize activity over business outcomes

Reporting Relationship

Reports directly to the President/General Manager and works closely with John, Sales, Operations, internal marketingspecialistsand external agencies.

Core Scorecard

Your performance will be evaluated on:

Qualified Lead Growth

Cost per Qualified Lead

Customer Acquisition Cost

Marketing-Sourced Revenue

Conversion Performance

Marketing ROI

Execution Quality

Attribution Accuracy

Team and Vendor Capability

Process Improvement

and the organization’s ability to understandwhere growth is coming from, whether the work is being executed correctly and where the next marketing dollar should be invested.