Growth & Marketing Operations Leader — Remote 50%

Optimile; Ghent (KY); Hybrid; USD 70,000 - 90,000; Full time

Benefits offered by this job

Flexible work setup (50% remote)

Room for experimenting and learning

Impactful work

Job summary

A dynamic tech company in Kentucky is seeking a Growth & Marketing Operations Manager to oversee marketing automation, data analytics, and performance marketing. The ideal candidate will have over 4 years of experience in B2B SaaS marketing, focusing on building scalable systems and driving sustainable growth. Key responsibilities include managing performance marketing campaigns, optimizing lead management flows, and ensuring high data quality. Flexible work setup with 50% remote work opportunities is offered.

Qualifications

• 4+ years of experience in B2B SaaS marketing with a focus on automation and demand generation.
• Skilled in marketing automation tools and understand CRM logic.
• Comfortable with tracking pixels, UTM parameters, APIs.

Responsibilities

• Optimize the full funnel through continuous testing from ads to landing pages.
• Manage and scale performance marketing campaigns with a focus on lead quality.
• Take ownership of MarTech architecture and improve it.
• Execute product updates, newsletters and customer communications.

Skills

B2B SaaS marketing

Marketing automation tools

Analytics

Performance marketing

Tools

HubSpot

Zapier

Job description

A dynamic tech company in Kentucky is seeking a Growth & Marketing Operations Manager to oversee marketing automation, data analytics, and performance marketing. The ideal candidate will have over 4 years of experience in B2B SaaS marketing, focusing on building scalable systems and driving sustainable growth. Key responsibilities include managing performance marketing campaigns, optimizing lead management flows, and ensuring high data quality. Flexible work setup with 50% remote work opportunities is offered.