Growth Marketing Operations Lead

Notion; New York (NY); Hybrid; USD 150,000 - 190,000; Full time

Job summary

Notion is hiring a Marketing Strategy & Operations Manager in the US (SF or NY). You will own end-to-end campaign services across templates, QA, deliverability, and execution, and manage MQL/MQA routing with Sales handoff.

You’ll partner with Marketing, SDR leadership, and agency partners to scale processes and tooling across regions. You’ll improve campaign architecture in Marketo, Customer.io, and SFDC, ensuring data hygiene and scalable templates while growing the EMEA and AMER markets.

Qualifications

• 3+ years in marketing operations at a high-growth SaaS company with hands-on experience in lead management and campaign execution.
• Hands-on experience in Marketo and Salesforce; ability to build programs, routing rules, scoring models, and campaign architectures.
• Strong understanding of lead lifecycle: MQL definitions, lead routing, attribution, sales handoff, and funnel conversion mechanics.
• Ability to work cross-functionally with SDRs, Demand Gen, and RevOps; comfortable with stakeholder alignment across teams.
• Familiarity with email deliverability best practices and data privacy regulations.
• Analytical mindset with ability to monitor performance data, diagnose issues, and recommend process improvements.

Responsibilities

• Establish and maintain campaign templates, standardized QA processes, and reusable campaign architecture in Marketo, Customer.io and SFDC.
• Own the Campaign object in SFDC and ensure data hygiene, naming conventions, and correct statuses.
• Build, test, and launch campaigns end-to-end in marketing platforms and SFDC, optimizing for speed and quality.
• Manage email deliverability, sender reputation, and opt-out requirements with a focus on global pipeline quality.
• Define MQL/MQA routing rules and monitor routing performance across regions.
• Debug lead and MQA routing issues to ensure smooth handoffs to sales across segments.
• Monitor volumes, conversion rates, and system health to proactively resolve issues.

Skills

Marketing operations

Lead management

Campaign execution

Cross-functional collaboration

Email deliverability

Data analytics

SFDC (Salesforce)

Marketo

Customer.io

SQL (basic)

Tools

Marketo

Salesforce

Customer.io

Hex

Tableau

Job description

Notion is hiring a Marketing Strategy & Operations Manager in the US (SF or NY). You will own end-to-end campaign services across templates, QA, deliverability, and execution, and manage MQL/MQA routing with Sales handoff.

You’ll partner with Marketing, SDR leadership, and agency partners to scale processes and tooling across regions. You’ll improve campaign architecture in Marketo, Customer.io, and SFDC, ensuring data hygiene and scalable templates while growing the EMEA and AMER markets.