Growth Marketing Manager, Web

Chime; San Francisco (CA); Hybrid; USD 103,000 - 144,000; Full time

Job summary

Chime is looking for a Growth Marketing Manager to enhance its web conversion strategies. The role involves building a robust conversion rate optimization approach, collaborating with cross-functional teams, and leveraging analytics to improve customer journeys. Ideal candidates will have strong experience in web strategy and a data-driven approach. Join Chime to impact millions by helping them achieve financial progress.

Benefits

Hybrid work policy

401k match

Generous vacation policy

Annual wellness stipend

Up to 24 weeks of paid parental leave

Qualifications

• 5+ years of experience leading web strategy and conversion optimization.
• Hands-on experience with data and web tools.
• Adept at hypothesis-driven A/B testing.

Responsibilities

• Build and manage the execution of CRO strategy on Chime.com.
• Collaborate with various teams to optimize landing pages.
• Analyze page performance and generate data-driven strategies.

Skills

Data-driven mindset

Analytic approach to problem-solving

Effective communication skills

Project management skills

Tools

A/B testing tools

CMS (Contentful)

Google Analytics

Job description

Chime is seeking a growth expert to join our marketing team as a Growth Marketing Manager. In this role you will define and drive the conversion rate optimization strategy and roadmap for Chime.com.

An ideal candidate has a track record of leading the strategy and execution of web experimentation roadmaps in a results-driven environment. You have a data-driven mindset, lead with a customer-centric approach, take an analytic approach to problem-solving and have a strong understanding of what data drives impact.

The base salary offered for this role and level of experience will begin at $103,680 and up to $144,000. Full-time employees are also eligible for a bonus, competitive equity package, and benefits. The actual base salary offered may be higher, depending on your location, skills, qualifications, and experience.

In this role, you can expect to

• Build and manage the execution of CRO strategy on Chime.com that drive acquisition and conversion
• Collaborate with Marketing, Engineering, Creative, and Product teams to optimize existing landing pages while ensuring accurate messaging, timing, and capabilities needed to execute
• Drive continuous performance improvement through the development of an ongoing experimentation roadmap aligned to short-term and long-term opportunities
• Leverage dynamic personalization capabilities to create digital experiences aligned to audiences and channels
• Analyze and monitor page performance and user behavior across site landing pages, generate data-driven hypotheses that inform strategies, and uncover areas of opportunity to improve the customer journey
• Develop a deep understanding of our members and site visitors through data, insights, and cross-functional partnerships (Analytics, Engineering, and Consumer Insights). Leverage those insights to inform site strategy.
• Partner with Analytics to establish a clear measurement framework, define KPIs, track and analyze website performance, and manage forecasts.
• Collaborate with the Content Marketing team on SEO initiatives and content opportunities that improve website conversion efficiency.
• Support defining, developing and, and implementing web optimization and experimentation processes that drive team efficiency.

To thrive in this role, you have

• 5+ years of experience leading web strategy and conversion optimization initiatives at a tech, consumer finance or innovative, consumer brand.
• Experience using data and insights to inform requirements, ideas, and strategies with hands-on experience with web tools including CMS (Contentful), A/B testing tools (Optimizely, Ninetailed), site analytics (Google Analytics) and business intelligence tools.
• Adept at leading hypothesis-driven A/B tests, experiment design, and running experiments at scale.
• Effective communication skills with the ability to articulate strategies and plans to a wide variety of audiences.
• Excellent project management and problem-solving skills with the ability to manage multiple projects simultaneously from strategy to execution.
• Ability to adapt and thrive within the fast pace and ambiguity of a growth organization

A little about us

At Chime, we believe that everyone can achieve financial progress. We created Chime—a financial technology company, not a bank*—on the premise that basic banking services should be helpful, transparent, and free. Through our user-friendly tools and intuitive platforms, we empower our members to take control of their finances and work towards their goals. Whether it's starting a savings account, purchasing a first car or home, launching a business, or pursuing higher education, we're proud to have helped millions unlock their financial potential.

We're a team of problem solvers, dreamers, and builders with one shared obsession: our members. From day one, Chimers have worked tirelessly to out-hustle and out-execute competitors to bring our mission to life. Their grit and determination inspire us to work harder every day to deliver the very best experience possible. We each bring an owner's mindset to our work, refusing to be outdone and holding ourselves accountable to meet and exceed the highest bars for our teams, our company, and our members.

We believe in being bold, dreaming big, and taking risks, while also working together, embracing our diverse perspectives, and giving each other honest feedback. Our culture remains deeply entrepreneurial, encouraging every Chimer to see themselves as stewards of our mission to help everyday Americans unlock their financial progress.

We know that to achieve our mission, we must earn and keep people's trust—so we hold ourselves to the highest standards of integrity in everything we do. These aren't just words on a wall—our values are embedded in every aspect of our business, serving as a north star that guides us as we work to help millions achieve their financial potential.

Because if we don't—who will?

*Chime is a financial technology company, not a bank. Banking services provided by The Bancorp Bank, N.A. or Stride Bank, N.A., Members FDIC.

What we offer

• A thoughtful hybrid work policy that combines in-office days and trips to team and company-wide events depending on location to ensure you stay connected to your work and teammates, whether you’re local to one of our offices or remote
• Hybrid work perks like backup child, elder and/or pet care, as well as a subsidized commuter benefit
• Competitive salary based on experience
• 401k match plus great medical, dental, vision, life, and disability benefits
• Generous vacation policy and company-wide Chime Days, bonus company-wide paid days off
• ???? 1% of your time off to support local community organizations of your choice
• Annual wellness stipend to use towards eligible wellness related expenses
• Up to 24 weeks of paid parental leave for birthing parents and 12 weeks of paid parental leave for non-birthing parents
• Access to Maven, a family planning tool, with $15k lifetime reimbursement for egg freezing, fertility treatments, adoption, and more.
• In-person and virtual events to connect with your fellow Chimers—think cooking classes, guided meditations, music festivals, mixology classes, paint nights, etc., and delicious snack boxes, too!
• A challenging and fulfilling opportunity to join one of the most experienced teams in FinTech and help millions unlock financial progress

We know that great work can’t be done without a diverse team and inclusive environment. That’s why we specifically look for individuals of varying strengths, skills, backgrounds, and ideas to join our team. We believe this gives us a competitive advantage to better serve our members and helps us all grow as Chimers and individuals.

We hire candidates of any race, color, ancestry, religion, sex, national origin, sexual orientation, gender identity, age, marital or family status, disability, Veteran status, and any other status. Chime is proud to be an Equal Opportunity Employer and will consider qualified applicants with criminal histories in a manner consistent with the San Francisco Fair Chance Ordinance, Cook County Ordinance, and consistent with Canadian provincial and federal laws. If you have a disability or special need that requires accommodation, please let us know.

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